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[T1208]Trade Show Display Rental

by Dick Wheeler, Dic

You are planning to exhibit in a very important trade show – one that will help launch your company's exciting new product with lots of pizzazz. Now you have a dilemma. Your company's trade show booth is already engaged in another show overseas and you will not be able to ship it back in time for the upcoming Las Vegas trade show.

Here is your best solution: rent a custom exhibit. You can successfully exhibit in two shows simultaneously when you secure a trade show display rental with your company's branding and unique design elements. But, before you begin, you will want to make sure to avoid the major pitfalls of exhibit booth rentals.

Trade Show Display Rental Mistakes:

Selecting Rental Solely Based On Looks

This is probably the biggest mistake you can make and often your most costly one. Never choose booth rental exhibits based exclusively on how it looks rather than its practicality. There is a treasure trove of hidden cost savings you can take advantage of when you reduce your freight, drayage, installation and dismantling costs.

With that in mind, don't rely on looks alone. Rather, consider the weight of your exhibit booth rentals, how easy it is to ship, and how many shipping crates it requires.

Poor Planning

If you are on too tight a budget, you will not only be at risk for making design mistakes, but also for incurring unnecessary rush charges and losing the early discounts offered by show management. Don't miss the cut off dates for discounts on carpeting, drayage, lighting and other show services.

Using Designer Without Trade Show Display Graphic Experience

Be sure to work with a designer specially trained and experienced in billboard- sized graphics that are utilized at the show. Your designer needs to work with very large graphic files that have the capability to translate artwork into clear, crisp graphics on a grand scale.

Inaccurate Trade Show Space Specs

In order to build a booth with accurate dimensions, it is critical to have the correct show space size as well as a true knowledge of any obstacles that may be lurking in your show space. Be very thorough when you check the size specs of your assigned show space number.

Is it a peninsula or an island space? If it is an island, all four sides will have entry, whereas if it is a peninsula there will be entry from only three sides. Look for obstructions such as columns, archways and beams that will prohibit a hanging sign.

Sacrificing Image for Low Budget

Create a proper budget for your trade show display rental. Remember your competition and space requirements when calculating costs. Check out industry standards when preparing your budget.

The Exhibit Designers and Producers Association (EDPA) does a yearly survey for trade show rentals of various size spaces and outlines a price range based on these space requirements. Ask your exhibit house to help you keep your exhibit within these recommended guidelines.

By selecting a professional trade show exhibit house that knows the industry inside and out, you are well on your way to building a trade show display rental that will succeed in every category, whenever and wherever you exhibit.

In recent years exhibitors have seen the cost to attend tradeshows sky rocketed by leaps and bounds. With this said, more and more exhibitors are searching for ways to cut costs. To this end many budget conscious exhibitors are turning to companies that provide turn-key rental booth programs. This turn-key rental program affords the client 2-the luxury of a full custom booth at about a fraction of the cost.
To name a few, here are some advantages of our rental program

1-No storage fees for rental items

2-No refurbishment cost on booth

3-Changeable imagery from show to show – whether through components or graphics

4-Tremendous savings in time-consuming chores of custom booth coordinating and preparation and above all- your budget

First, it was the small exhibitors who would take advantage of such program, but now, even the larger and more seasoned exhibitors are renting. Why? Savings on Transportation, Storage cost, Less time-consuming . Overall, a great budget booster. Imagery is one of the main things companies endeavor to uphold, but gradually changes in the industry have shown many participants the advantages of going ‘the rental way’ without sacrificing company image or quality nor integrity of display booth.

Another aspect of this rental program is that some components can be customized and purchased, while others may be rented. This brings us to our next level of renting ‘Multi-rental‘

MULTI-RENTAL is basically where an exhibitor has more than 5 shows to attend but do not wish to own the properties . Instead of purchasing the booth they simply commit to three or more shows, leaving the refurbishment, and the storage to the exhibit house. Once again a big money saver! Advice: if there is more than 5 shows a year then its best to purchase the booth. This is done in two different ways “Lease the booth with a buy out “and outright purchase the booth.
LEASING your next trade show booth has a major advantage as opposed to purchasing the booth. There may be some tax advantage to the leasing program, BUT- PLEASE DO TALK TO YOUR TAX CONSULTANT ON THIS MATTER.
The disadvantages of this are the following:

1-Monthly payments must be made with interest

2-The booth is your responsibility all storage and refurbishments will have to be paid by you the exhibitor

3-Depending on how long your payment terms are you may be ready for a new look with before your payments are up.

Many exhibit houses are now trying to provide rental for the exhibitor; however, not all are successful due to lack of rentable components. They tend to use the simplest solution which is an aluminum system. This system tends to get you to the show but may not get you the custom look you are looking for. http://www.eldsusa.com rental booth consist of custom components mixed with a modular system or rentable components that has integrity, quality and that will uphold your company image. Some exhibit houses may even have the latest looks like stretch fabric components . This will definitely give you a custom look especially with the your own graphics. Stay away from that run-of-the-mill scenario so that one exhibiting company does not look like the other exhibitor. To all tradeshow exhibitors ..note..your rental should have a custom feel to it, after-all your company is unique and your booth should reflect that.

We certainly hope this article is a help to you in your decision making to purchase or rent. Not all exhibit houses have great rental programs.. for more information on all of the above please feel free to contact me at http://www.eldsusa.com

Article Source : Trade Show Displays

About Author

Both Dick Wheeler & Dexter Powell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Dick Wheeler has sinced written about articles on various topics from Trade Show Exhibit, Trade Shows and Trade Show Exhibit. Dick Wheeler is President of , headquartered in Sunnyvale, California with showrooms in Sacramento and Sunnyvale. Find more useful inform. Dick Wheeler's top article generates over 22200 views. to your Favourites.

Dexter Powell has sinced written about articles on various topics from Trade Show Exhibit, Trade Show Displays and Trade Show Exhibit. Dexter Powell has had over 26 years in the trade show industry. He is the Webmaster for. He has worked with some of the largest exhibits in the trad. Dexter Powell's top article generates over 9900 views. to your Favourites.