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[T1208]Trade Show Display Graphic

by Andrea M. Minden, And

The number one priority of your trade show display should be your graphics. You need an attention-grabbing display in order to stand out from amongst the tons of other vendors. This may be hard, but it is possible to attract high-quality customers to your trade show display with an attention-getting graphic design just by following a few simple rules. The first rule in trade show display graphic designs is to be certain that the design properly explains the product or service that you are offering.

Using a design that focuses on technology will inform trade show customers about your exhibit if your product or service is electronics oriented. Customers at trade shows rarely do any reading of text, but rather base the majority of their decisions on what booths and displays to visit based on their design. A great advantage is to use visual aids throughout the demonstrations at the trade show. You just can't discuss every single point about your product or service through the written word. A lot of trade show vendors try and explain their product or service in endless paragraphs, which is a mistake. For this reason, it is necessary to use visuals and graphics to explain your service or product. Thus, graphics and visual aids will help sell your product.

It's imperative that you not attempt to ?sell? the service or product by using the display booth, as that is not its purpose. If you rely solely on your display, you will have fewer customers; selling the product is really a job for your sales team. Your trade show team will go on to explain your products' details to each customer; drawing in the interest of these customers is your display's only job. When designing the desired graphic for your trade show display, be sure that the graphic maintains proper relevancy to your offerings. If you are unable to present the actual product, try engaging the consumer's subconscious ability to visualize the product.

Not flooding your graphics with text is the most important rule. As mentioned before, the graphics you use are not intended to tell customers about all aspects of your product. If you decide to have text with your graphics, be sure to use only the product title and a few essential points about the product. Limit these ?bullet points? to a maximum of five to ten words and make sure you are straight to the point. Accentuate your product's actual benefits and features instead of fully explaining your product. Only use text on graphics when you want to stimulate the interest of customers at the trade show and when you hope to instill interesting questions in their minds. A formidable graphic should be appealing and attractive, with colors that are pleasing to the eye, without being over the top in color or content.

Just as you want your trade show display materials to be as professional as possible, you want your trade show display graphic images to be as bold, clean and powerful as possible. The steps to achieving this are quite simple, but require a good marketing foundation, some creativity to develop eye-catching graphics and a thorough understanding of how to prepare those graphics for use in your trade show display.

Here, we are going to focus on the last step – gathering information and preparing your trade show graphic for submission to the trade show display company's production department. Each company has a different procedure which makes it essential you work directly with the company from which you purchased your display. Make sure you learn the specifics of each step of the design process, from submitting your graphics files to receiving a proof/sample of how the final product will look.

Below are some details to keep in mind before you call, so you can help make the process as seamless as possible.

• Minimum size – The files must be appropriately sized in order for the trade show graphics to work. If your image is too small, or the resolution of your photography is too low, blowing it up to a size that will fit your trade show display and accessories will result in a distorted or blurry image. Ask for the smallest and largest acceptable dimensions for your graphic images to avoid needless design steps with the design department.

• Lambda or Ink Jet - Lambda graphics produce higher resolution than ink jet graphics, but at a higher price. If you furnish graphics files that are a minimum of 400 dpi, you may be able to get finished graphics that are more than four times that size. If your budget is limited, you an ink jet graphics may be a better option.

• Color Match – Your version of royal blue may not be the same as the trade show graphic designers' version of royal blue. And asking to see an electronic sample can be tricky, because the different settings on different computer monitors can distort the color's appearance – and the same goes for printouts as well. Because of this, many designers use CMYK or RGB color models as standardized guidelines for choosing universal colors. Find out which ones your design team follow and choose a color that best represents your company from there.

• Fonts – It is recommended you include the font files for the different types of fonts used in your trade show display graphic images – especially if your graphic combines actual text files with graphic files to create one graphical element or file.

• Format – Should your trade show graphic be submitted as an Adobe Illustrator, Photoshop, Quark Xpress or InDesign file? Does the design department prefer a .tif, .pdf, .eps file or some other file format? Also, should you submit your materials on a CD, DVD, ZIP disc or upload it to a FTP site?

• Production Time – Begin your submission timeline by backtracking from the time you expect to receive the completed trade show display. Ask your customer service rep how long it will take the company to complete the trade show graphic production to determine when you should expect delivery. Don't make the schedule too tight – you want to leave some wiggle room for yourself and the designers in case there are any obstacles or last minute details to be worked out.

Your trade show display introduces your company to trade show visitors and prospective clients before they ever meet anyone from your company. Your trade show graphics are the most important part of creating that first impression, and can make or break your image.

By discussing your graphics concept(s) with your customer service rep at the very beginning of the design process you can streamline the process to ensure your trade show graphic images will be the most compelling they can be. Follow these preliminary guidelines to save yourself and the graphic design team time and frustration.

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About Author

Both Andrea M. Minden & Jim Deady are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Andrea M. Minden has sinced written about articles on various topics from Trade Show Displays. Andrea M. Minden is a business owner with taste. After attending several trade shows, she noticed a consumer trend: go for the best graphics. That's why she uses large, vibrant graphics for her. Andrea M. Minden's top article generates over 880 views. to your Favourites.

Jim Deady has sinced written about articles on various topics from Trade Shows, Trade Show Displays. Jim Deady, founder of Showstopper Exhibits, provides online assistance with materials. The company specializes in. Jim Deady's top article generates over 14800 views. to your Favourites.