Signage can make or break you at a trade show. Your signage is what trade show attendees notice before they notice what items are displayed on your table. Make sure that your company name and logo are prominently displayed so that people walking up and down the aisles can easily see them. Don't assume that having brochures on your table is enough to generate name recognition. Something has to attract people to stop by your table before they ever get a chance to see your brochure.
It is a good idea to have a raised element with your logo and company name prominently displayed. You could set up a screen behind your booth, or have a standing display directly on your table. The key is to have your company name and logo at eye level so that people can easily see them as they are strolling through the maze of vendor displays. The logo should be bold, and the name of your company should be large.
If people walk up to your exhibit and ask what company you are representing, you really need to rethink your display before you attend your next trade show. What you would rather hear is, "Oh you work for XTGH Company. What is it you do?" When people respond in this manner, the name of your company is going to stick with them. It is much better to have visitors who were attracted to your booth because of your company's name rather than the ones who just stop by for a free doughnut!
Generate Leads
One of the reasons people love going to trade shows is all of the freebies that vendors give out. Interesting specialty item giveaways and food a good tools for drawing people to your booth. With that said, keep in mind that a primary reason you are participating in a trade show in the first place is to generate leads.
While you don't want to be stingy with your booth goodies, you also don't want to encourage trade show attendees to "grab and run" either. Don't put 50 pens and three trays of cookies at the same time. If you put too many items out at one time, they'll be gone immediately and you won't have any leads to show for it.
An excellent way to generate leads is to have a "register to win" basket or fishbowl on your table. Mention your drawing to people when they stop by to say hi. While they are registering, offer them a pen or a snack. You'll end up getting a registration form or business card with complete contact information all for the cost of a promotional pen or a snack.
General Setup Do's and Don'ts for Your Trade Show Display
- Don't overcrowd your booth. Show a few representative products, along with literature about your company and your business cards.
- Make sure there is room for people to easily access to promotional items or food that you are giving away at the event.
- Have a ready supply of pens on hand for people to use to register for your giveaway drawing.
- Keep in mind that people will assume that pens and any other items you put out on your table are giveaways. Do not display expensive or irreplaceable items.
- Sit or stand behind your booth.
- Always, always, always smile and make eye contact with people who approach your booth.
Yet there is another challenge: differentiating your trade show displays from the rest of the pack vying for attendees? attention. One way to set your company apart is to put as much attention into the development of your trade show display as you do the rest of your efforts on behalf of a successful product launch.
Trade show displays can make or break your success in attracting the kind of audience you want for the all-important launch. Starting from scratch to build a custom display ensures that your display will be fresh and in sync with the rest of the marketing supporting your launch.
Custom-built trade show displays allow you to be creative, dramatic, and highly relevant to support your launch in the most powerful way possible. There are virtually no limits to the design options you can use to make your statement and grab attention: graphics, materials, size, elevation, or AV components.
When you opt to build custom trade show displays, there are a couple of tips you may want to keep in mind:
Timing
Building a custom display takes more time than usual. Allow enough time to ensure that quality standards can be used throughout the process and that you are also not stressed out wondering if you will make it in time for your first round of trade shows.
Reverse engineer from the start of your trade show schedule. You will want to allow four to six weeks for large custom-built trade show displays and six to 12 weeks for a mid-size island or smaller.
Cost
One thing you will have to prepare for with the custom display is the cost. It is the most expensive to produce and has the highest operating costs due to size and number of packing crates.
Alternatives
If cost is the dominate concern, consider the following options which also can produce the attention-grabbing drama you want for your product launch:
? Custom Modular Trade Show Displays
Modular displays provide high quality exhibit imaging without the higher operating costs of custom displays.
Modular construction takes advantage of a large inventory of interchangeable pre-designed and engineered components such as back walls, counters, display pedestals and exterior panels. Lightweight structural materials such as aluminum, Plexiglas and high-grade tension fabrics provide simplified assembly, space-saving packing and often 400% lower shipment and handling costs.
The flexible design trend display components allow you to reconfigure the design or size of your trade show booths from trade show to trade show.
Custom modular trade show displays offer design and image quality with substantial savings in operating costs due to less weight and size and number of shipping containers.
? Portable Trade Show Displays
Yet another option is the portable system that offers trade show display versatility. Lightweight portable exhibits are ideal for trade show exhibitors who require ease of use and a variety of display configurations while presenting a distinctive creative image.
Easily set-up, the portable system has a skeletal frame with attachable laminate panels, which simply clip together in virtually unlimited structural styles. Accessories such as bridges, counters, alcoves and backlighting enhance versatility of the interchangeable portable systems.
The trade show portable systems can convert from tabletop to island exhibits in minutes and adapt to almost any trade show display situation with minimal effort. Usually your own booth staffers can transport and assemble the trade show displays themselves saving time and the added costs of drayage and contract workers.
Portable trade show displays are an especially suitable option for the first-time trade show exhibitor and for appearances at smaller, regional trade shows.
Your product launch is critical to your business. Give adequate consideration to the selection of the trade show displays that will support your launch in grand style ? you won't regret it.
Both Amy Nutt & Dick Wheeler are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Amy Nutt has sinced written about articles on various topics from Culture and Society, Recreation and Sports and Women. Create It Displays specializes in that are portable, lightweight and most of all, user friendly.. Amy Nutt's top article generates over 368000 views. to your Favourites.
Dick Wheeler has sinced written about articles on various topics from Trade Show Exhibit, Trade Shows and Trade Show Exhibit. Dick Wheeler is President of , headquartered in Sunnyvale, California with showrooms in Sacramento and Sunnyvale. Find more useful tips o. Dick Wheeler's top article generates over 22200 views. to your Favourites.