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[T1208]Trade Show Display Pop Up

by Amy Nutt, Amy

The type of display you use for your trade show booth is something that is going to make a difference in how you do business. The idea is to stand out and be unique amongst the rest, so you must figure out which kind of display is going to be the one to fit you best. Two of the displays you may find that you have to choose from are hanging displays and pop-up displays. Each may look the same as each other, but the truth is that they are very different. It is important that you know those differences so that you can make an informed decision regarding which you should use.

Hanging displays

Hanging displays are rather true to their name. They actually hang over top of your trade show booth. They also make for a great attention grabber because they can be seen from far distances. You don't have to have one of those booths that aren't seen until the individual is standing right upon it. They can see it from across the way and make a beeline for your booth.

The downfall is that these work best at trade shows that are conducted within an arena or a convention center. That way the trade show booth owner has a ceiling to hang the display from. If the show is outside, then there is nothing to hang it from unless you build an incredibly tall pole that allows you to hang the display. It is then that you're putting your display up against such elements as wind and rain. You would also have to transport the pole and building such a contraption could prove to be expensive because you would have to somehow make it compact for transport. That might be why you never see hanging displays at outside trade shows.

Pop-up displays

Pop-up displays are different from hanging displays in that they don't hang. They come in a number of sizes and materials. Display assembly is quite easy because the frame is built to simply pop-up. An example of a unique pop-up is one that is 20 feet long and 8 feet high. It sits on the ground and actually has a wave shape to it. This makes it unique compared to pop-ups that may be one simple curve and sits upon a tabletop. However, tabletop pop-up displays are also great to showcase items you may have. You can also place lighting above the pop-up to enhance your display. Any type of lighting is going to make a difference and pop-up displays allow for that.

Another great thing about pop-up displays is the fact that they can be used both indoors and outdoors. That way you don't have to fret if your next trade show is going to be outside. You can still use your pop-up display to bring attention to your booth.

Maximizing your presence

You can maximize your trade show presence by using one or both of these display types. If you're having an indoor trade show, you can use your hanging display and your pop-up display. If you find you're going to be outside, then you can just use your pop-up display. Both are very effective in bringing a crowd to your booth and you'll find that you'll earn a return on your investment because of the ability of these tools to attract a crowd to your booth. Just remember that you have to spend money to make money and that purchasing the right trade show displays is one of those instances. Just make sure you look around and see how much more business you are achieving against those who do not employ any type of display.

Trade show displays and marketing plans need to keep up with a society that is constantly changing in order to get attention and maximize profits. When a company fails to keep up, they fall behind because their trade show booth appears boring and it doesn't create an excitement around their products and services. This means that everything needs to be right from the first moment - there is no room for mistakes. Staying with the same marketing strategy year after year does save money and it is easier, but your business will be unable to achieve the expansion it needs to increase profits.

Know The Difference Between Branding And Marketing

There is a fine but important line between emphasizing your company's brand and falling into the same marketing routine. Company branding is anything customers associate directly with your business such as a logo, color, or feel. These items should almost never be tampered with unless you are redesigning a corporate image. Look for things in your trade show display that you can change to introduce ideas and concepts to the public such as a new tag line or catch phrase. It is these types of things that need to reflect your new marketing plan and your company while 'speaking' to new and existing customers - think 'a new way to introduce the brand.'

Where To Look For Inspiration

Redesigning trade show displays isn't always the easiest thing. If you are having difficulty coming up with new ideas, look at some of the biggest companies in advertising. Examine how they keep their campaigns fresh and exciting and how they combine their concepts with their brand. Consider the way they incorporate music and colors into all of their advertising. Keep in mind that you don't want to copy their idea, but you want to learn from their market research and expertise.

If you need more inspiration, look at failed marketing plans. Why did they fail? If you simply have no idea where your trade show booth is falling short, get someone from outside the company and even the industry to look at it. What do they think and what kinds of messages do they get from the booth's current message.

Changes Don't Have To Be Big

Sometimes, the biggest reactions are born from the smallest changes when it comes to trade show displays. This might be a change in uniform color or styles. It sounds pretty basic, but it can completely change the look and feel of your trade show booth. To emphasize a theme or attract a different kind of customer, consider using a different style of music or even a light scent. You can even have the information you present rewritten or change your trade show graphics.

The staff you have working in trade show displays can also make a significant difference. If they have done a number of trade show exhibits for you, maybe it's time to mix things up a bit. You could use an entirely new team, or include a fresh face to the group. The new people you include will have a fresh outlook on the presentation and become a new source of energy.

It doesn't matter whether you sell jewelry in Wisconsin or financial services in Chicago, trade show displays and marketing concepts need to keep up with the ideologies of modern society. This keeps the hype about your company up and maximizes the leads and profits well into the future. So long as these changes accurately reflect your company and the brand remains intact, you can enjoy the benefits of successful trade show exhibition.

Article Source : Trade Show Displays

About Author

Both Amy Nutt & Christine Okelly are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Amy Nutt has sinced written about articles on various topics from Culture and Society, Recreation and Sports and Women. Create-it Displays is a provider and manufacturer of custom and exhibits. They offer a wide range of display stands including. Amy Nutt's top article generates over 368000 views. to your Favourites.

Christine Okelly has sinced written about articles on various topics from Disease & illness, Finances and Accident Lawyers. Christine O'Kelly writes for Ion Exhibits, a provider of with more than 15 years experience. Besides designing. Christine Okelly's top article generates over 135000 views. to your Favourites.