A trade show is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press. There are currently over 2500 trade shows held every year in USA alone.
For people who are thinking of organizing or setting up a trade show exhibit, it is highly important that you know the factors that most affect the success of a trade show event. With a small a mount of attention, you can easily come up with a successful trade show exhibit.
1. Setting
Let's start with the place where the trade show exhibit will be held. The exhibit venue or the trade show space is highly reliant on the use of outstanding design for booths as well as other displays so that the organizers will be able to generate more traffic for the exhibit. For most trade show exhibit organizers, it is highly important that you are able to attract your desired customers in just under 10 seconds since the trade show exhibit viewers attention span can only last for so long.
2. Factors To Consider
- Location - Theme - Topic
3. Budget Concerns
The trade show exhibit organizers must always keep in mind that some venues for a trade show may seem just too perfect for words - and this comes at a high cost. Money definitely does not grow on trees and even big multinational companies who hire trade show organizers to create a trade show exhibit for their company simply cannot afford atrocious rates, whether it be for the trade show exhibit's location, the design, or perks for visitors.
4. Examples Of Trade Shows
- CeBIT - ANUGA - CEDIA Expo - CES - COMDEX - E3 - Frankfurt Book Fair - Global Gaming Expo - HostingCon - International Furniture Fair - Macworld Conference & Expo - Photokina - Tokyo Game Show
5. Displays
You can also opt to spend some extra money on the trade show exhibit displays. This is actually a good investment for you because the better your displays, the more people will be attracted to your show. When it comes to picking out a good trade show exhibit company, one should be able to effectively give a pre-show marketing for the trade show exhibit to increase traffic. According to the Center for Exhibition Industry Research, around 76% of the people who actually go would prefer to have some background information on what the theme of the trade show exhibit is and a selection of examples for the booths.
If you are planning to exhibit in a trade show, you need to first analyze the space requirements of your upcoming trade show and then build drama into your trade show exhibit space. A good start would be to enlist the services of a professional trade show display house to help you make your trade show exhibit a success. Beyond a doubt, the key ingredient for design success is having your trade show display meet company goals, and budget considerations, while also achieving a sense of style and drama.
And, since every project is different, you must first determine if your trade show exhibit needs to be designed from scratch or can you use existing trade show design assets? Is there a particular look and feel of the upcoming trade show you want to replicate? Should you have a custom trade show exhibit, a custom modular trade show display, or a trade show booth rental?
According to Steve Hermosillo, Creative Director of Professional Exhibits & Graphics in Sunnyvale, California, the client's marketing goals are the starting point. Design then follows the company's message.
Hermosillo cites an example of a successful trade show exhibit he designed last July in Chicago to replicate the look and feel of an auto racing event. Since the Grand Prix races had recently been held in Chicago and his client was launching a revolutionary, extremely fast microchip, the racing theme made perfect sense. Speed was the dominant theme of the company's marketing message and the CEO and marketing director found the Grand Prix image a natural. The company could easily integrate high speed and racing images from the Grand Prix as design elements in their trade show booth. The designer revamped the licensed Grand Prix images and, using motion blur, put them on two panels conveying movement and speed. The booth had two large billboards that trade show attendees could see from aisles away. They were 8? tall and 20? wide panels with monochromatic motion blur that created the fresh feel and look of speed. The theme of fast cars and fast chips worked well to create a highly exciting launch site for the client's new chip.
Work stations within the trade show booth were set up to deliver information on the new product. Since the company used a trade show rental booth, they used Velcro as an adhesive to attach and remove the trade show graphics. The theme and design of the trade show display became extremely exciting and a high- octane success. And, to everyone's surprise, their display was the only trade show exhibit that picked up on and used the Grand Prix tie-in.
Remember, in order for a trade show exhibit to succeed, it must first meet the objectives, goals and marketing message of the company. Adding flair and drama to the trade show display follows. This is true wherever you have a trade show exhibit?whether it be at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.
Both John Morris & Dick Wheeler are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Morris has sinced written about articles on various topics from The Beach Resort, Education Toys and Computers and The Internet. For more great trade show exhibit related articles and resources check out . John Morris's top article generates over 14800 views. to your Favourites.
Dick Wheeler has sinced written about articles on various topics from Trade Show Exhibit, Trade Shows and Trade Show Exhibit. Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company.. Dick Wheeler's top article generates over 22200 views. to your Favourites.