The transition to a mainstream image necessitates not only a change in identity but also a change in trade show exhibit presence. Early on, portable pop up exhibits at trade shows worked. But with a company's mounting success it now needs an image that reflects its solid business stature as a true leader in its field. However, before being tempted to leap into a major investment in a custom build mega trade show exhibit, there is a practical intermediate step.
In order to achieve a company's new image while keeping a handle on its budget, a good interim step for a firm that wants major attention at a key trade show is a custom modular trade show display that has the "look and feel" of a high-end custom build but at a substantial cost saving.
In terms of projecting awareness, the custom modular exhibit succeeds in reinforcing a company's new prestigious image while reducing the operating costs associated with a custom build by 75%. The custom modular exhibit saves not only on the design and productions costs of a custom construction but also on such expenses as drayage, shipping, installation and dismantling.
Additionally, the configuration of the exhibit is expandable into a variety of spaces -- including a 10x20, 20x20, 20x30 or larger to scale with a company's growth, enabling them to service large and small trade shows alike.
As the growing company moves into a stepped up trade show venture, it can benefit from an experienced trade show exhibit design and construction company. The company's display team should be able to work seamlessly with a professional exhibit design firm to determine and meet key trade show deadlines and assembly demands.
Keeping costs on target should be a top priority for the expanding company. Before venturing into a top-end custom build spectacular, there's good logic in taking an appropriate next stage exhibit step. For comparison, here are seven cost savings benefits of a custom modular vs. custom exhibit:
1.Less shipping and drayage expense: The 75% lighter weight custom modular exhibit keeps shipping and drayage costs in line with a trade show exhibit designed with less weight and compact packing. 2.Reduction of trade show storage costs: 75% fewer crates reduces storage costs substantially. 3.Lower labor costs due to ease of setup: A smaller crew is needed so less time is required to install and dismantle exhibit. 4.Less Refurbishing required: Panels can be removed from the crate by hand reducing the amount of potential damage to the display. A forklift never touches a panel keeping trade show related repair costs at a minimum. 5.Flexibility: The versatile custom modular unit facilitates expanding or reducing trade show exhibit space without adding a variety of expensive components. 6.Quality of Trade Show Exhibit Consistency: Interchangeable panels and components built the same way every time to strict quality standards save costs and time. 7.Potential 10% reduction in cost of production and reduced design time:
The majority of trade show design elements could be pre-engineered which reduces the time to build and money spent in production.
Custom modular exhibits are increasing in popularity as the next stage exhibit option in the trade show industry because they offer designs that create tremendous impact, ease of use and cost savings. Smart companies are looking to succeed in trade show exposure while properly managing the balance between dramatic exposure and disciplined cost constraints.
Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For additional information, go to www.proexhibits.com. ? Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved
Look for a complete single-source, hassle-free, full service trade show exhibit capability from design concept to final production. Search for a company that offers a wide range of trade show display options from cost-effective, custom modular and custom portable trade show booths to custom designed exhibits that may occupy thousands of square feet.
As a single resource, this fully-integrated trade show exhibit house would be able to take care of all your needs ?providing a seamless, turnkey trade show exhibit service that includes every possible step in your pre- and post-show appearance. The trade show ?dream team? should consist of a staff of talented exhibit design consultants, graphic designers, project managers and event coordinators who are adept in making your trade show experience glitch-free. You get to decide what you want from this menu of options.
Today you should expect these exhibit practitioners to design a breakthrough trade show booth with sophisticated trade show display graphics and worry-free event planning, plus conscientious care and the full storage and warehousing of your trade show exhibit properties.
The trade show exhibit business has come a long way. In the past, the trade show exhibit booth was purchased either as a custom build or a single ?off the shelf? unit with the exhibitor handling the details. As the trade show industry has matured, exhibitors have become more sophisticated, and trade show exhibit companies cater to the full spectrum of a trade show client's exacting demands. In the early ?80s when the industry began changing, many trade show display companies started providing the portable/modular trade show booth, offering mobility and flexibility to exhibitors often moving from one show to the next. This experience helped them customize products and design exhibits that incorporated unique graphics, contemporary materials and structural refinements.
Experienced trade show display houses gradually evolved to deliver dramatic, one-of-a-kind trade show booths for clients wanting to dominate an exhibit hall show floor with a spectacular trade show exhibit occupying thousands of square feet of floor space. During the transition, the use of new finishes, fabrics and lightweight structural materials led to substantial reductions in handling costs. The resultant economies in freight, installation and dismantling, drayage, storage and refurbishing helped to defray the costs of these dramatic new custom trade show exhibits.
With new trade show expertise and innovation, top line trade show exhibit houses are able to serve exhibitors wherever and whenever they want to exhibit. Thanks to a network of exhibit partners providing design, build and show services at over hundreds of locations throughout the world, a trade show exhibit house can now handle the most complex and demanding of exhibitor requirements.
Many leading trade show display companies have become global providers serving a growing number of international clientele -- many of whom, for example, engage their exhibit house to design and build a single custom trade show display for their once-a-year appearance at a West or East Coast show and then store the unit until the following year.
Flexibility and innovations add to the array of services offered by the full service trade show exhibit house. These include: custom trade show booth rentals which offer an alternative to the occasional exhibitor who may be considering options before committing to a permanent display. Also, custom rental trade show displays provide an exhibitor with options to change messages and locations frequently and appear at several trade shows simultaneously.
Look for a trade show exhibition company that fits with your comfort level. Start with a walk-through visit to a showroom where you will view a selection of trade show displays ranging from pop-ups to custom spectaculars. Take a look at graphics and display production capabilities and ask the trade show display host to introduce you to innovative and turnkey event management services. These include show services, graphics design, exhibit storage and complete pre- and post-show service and support.
You can also go online and click through trade show exhibit companies. Seek out a professional trade show staff that can make your trade show booth experience dynamic, affordable and successful.
Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For addtional information, go to www.proexhibits.com. ? Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved
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