The goal is to find a shade that complements your skin tone and brings out your natural color. A mistake many women make is choosing a color that's too dark, when in doubt, go a shade lighter. Shop our styles by the colors that complement your skin tone.

SPRING
Warm golden undertones and usually creamy white or peach. Straw-colored or strawberry red hair, freckles, rosy cheeks, and blue or green eyes.

Try: all warm blondes, from bright wheat blonde to intense honey blonde, or light strands in golden blonde shades. Lighten hair rather than toning it down.

SUMMER
Pale and pink undertones. Usually natural blondes or brunettes with pale eyes.

Try: cool and subdued hair colors. Blondes in silver tones, from platinum to ash blonde. Browns without gold effects, and reds should be the blue-red tones.

AUTUMN
Golden undertones. Many redheads and brunettes with golden brown eyes fall into this category.

Try: blonde, red and brown tones which head for gold and copper. Even natural carrot red hair can go along fine with henna red.

WINTER
Blue or pink undertones. Pale white, yellowish-olive or dark. Brunettes, with deeply colored eyes, Asians and African Americans fall into this category.

Try: browns which stress natural dark tones. When choosing reds, select rich tones that lean towards the blue scale, like burgundy or deep auburn.

Another consideration women need to think about is skin tone. Here is a question I get asked all the time:

Q: How can I tell if a color is right for my skin tone?

A: The wrong hue can make you look tired or pale. Shop by the colors that complement your skin tone.

First determine your skin tone, then discover a hair color to bring out the "you" in you.