Back in 1986, when the Acura brand was introduced by the Honda Motor Company, two models started it all: the Legend and the Integra. Since that time several additional models have joined the Acura line up and the two original models were renamed: the Legend became the RL and the Integra was renamed the RSX. Today's RSX - a three door hatchback -- continues to offer pretty much what the original Integra stood for: luxury, engineering, and value. Let's take a closer look at this popular seller and what the car means to both the driver and to the company.
Honda's introduction of Acura was prior to and done slightly different than Toyota's introduction of Lexus and Nissan's roll out of Infiniti. Unlike its Japanese cousins who were introducing pure luxury brands, Honda decided to include "near luxury" as well as luxury cars in the Acura mix. This marketing method was Kind of like selling Cadillacs and Oldsmobiles under one name, but without the creation of a third brand. Honda's strategy has paid off as the Integra/RSX has been a popular seller and a nice bridge for Honda loyalists looking for something a bit more refined than the typical Honda, but without the Acura price. Truly, a star was born with the Integra and continues to shine with the RSX.
For driver's, the RSX offers a gusto not found on the average Honda, giving it plenty of room to be "specially tuned" by the aftermarket crowd. With 17 inch tires, 6 speed transmission, and 7 speaker Bose sound system, the RSX has been designed to provide optimal driving fun at an affordable price. Featuring 2+2 seating, sport styling, and a 201horspower VTEC engine, the four banger RSX effectively combines performance with fuel efficiency.
For the Honda Motor Company, the RSX has helped to keep Acura sales strong. Recently, the company began to market the Acura brand well beyond its North American roots and the RSX [curiously still called the Integra elsewhere] has led the way. Recently, however, the company has decided to discontinue the RSX to concentrate on further separating the Honda and Acura divisions. Thus, the original intent of Honda for Acura has been changed and Acura will now be exclusively marketed as a luxury brand.
For Integra/RSX lovers all is not lost. Honda will likely sell a similarly equipped Accord while Acura will continue to sell the TSX, a four door upscale version of the RSX. Changing consumer tastes have shown that a near luxury coupe doesn't have quite as strong as an appeal as a four door sedan, so the RSX will not be produced after 2006.
The Integra/RSX has served Acura and its drivers well; new models are certain to build upon its success as the Acura brand is spread worldwide.
When Honda launched the Acura brand in 1986, two models powered the fleet: the Integra and the Legend. Since then many other models have been added to the Acura line up and the Integra was eventually renamed the RSX and the Legend was later given the RL designation. After two decades of service, the Integra/RSX is in its final year of production. Please read on for reasons why the Honda Motor Company will kill off this once popular seller.
Blowing Up Bridges -- When Honda created Acura, the company wanted one "bridge model" to be included in the mix to help Honda owners transition to Acura. The thought back then was that the price differential between the two brands would be too much for many one-time Honda owners to swallow. Thus, the Integra was created and priced only slightly higher than the most expensive Honda model, but well below the prevailing price of the Legend. With this pricing plan in place, Honda believed accurately that Integra/RSX owners would eventually opt for a more upscale Acura. Today, however, Honda is now actively separating the two brands with individual research and development departments in play. Furthermore, Acura is being repositioned to better compete against Infiniti and Lexus, two Japanese luxury brands without a bridge model.
Invest Elsewhere -- Related to the first point, the RSX was due for a change. The current model is old and the monies to bring about a new model would take away from the company's bottom line. Acura has mentioned that a coupe version of its popular TL sedan is likely to be introduced to satisfy whatever consumer demand remains for a luxury coupe.
Changing Consumer Tastes -- While a sports coupe has its advantages, the market for this type of car is limited and dwindling. Chevrolet gave up the Camaro, Pontiac the Firebird, while the Mitsubishi Eclipse and Ford Mustang manage to hold their own. None of these cars are on the luxury level of the Acura and consumer interest has been steadily dwindling over the past five years.
A New NSX? -- Acura's discontinued NSX, a two seat sports car, is rumored to be coming back. Although sales will likely be limited to less than 10,000 models annually the high priced NSX would be the "halo" model for the Acura fleet. USA Acura dealers want the car and it appears that the Honda Motor Company many oblige.
In its heyday the Integra was a popular seller and a frequently stolen car. Hard to find parts made the Integra a popular target of thieves; expect this problem to worsen as the RSX goes completely out of production. So, if you don't have an alarm system installed on your Integra/RSX yet, do so today. The Integra/RSX you currently drive may be the last one you own; don't let thieves make that determination for you!
Matthew C. Keegan has sinced written about articles on various topics from Blogging, Nissan and Limousine Service. Copyright 2006 - Matt Keegan is an article writer covering a wide variety of automotive topics including each of the luxury brands. Your is among the very best co. Matthew C. Keegan's top article generates over 450000 views. to your Favourites.