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[B533]Best Practices In Assessment

by Jerry Fondale, Jer

Before setting out to clean your carpet you have to find out what type of carpet you have in your house. Determine whether it is made of wool, synthetics, silk or plant fibers. Each material needs different kinds of products for cleaning. When we talk about cleaning a carpet it does not mean rinsing it out with plain water and drying it. You need some product to break down dirt, dust, remove the germs and bacteria which have built up and also take care so that your carpet retains its original look.

Everyone needs to care for their carpets, but nobody more than parents of small children. You're not going to want to call the cleaning service every time your child spills something on your carpet, but you can create cleansers from products you've already got in your home. Which to use depends on the type of stain ink, blood, grease, pet stains, etc.

Steam cleaning, or hot-water extraction, is one option. This method forces hot water between 150 and 200 degrees into your carpet under high pressure, then sucks it out thoroughly. This kills a lot of bacteria, fungus, mold and dust mites, and cleans your carpet.

Another option, especially if you don't have the time to wait for carpets to dry, is dry floor cleaning. In dry cleaning, cleaners are used only in areas that really need them, focusing on particular stains and dirty areas. It leaves behind no soapy residues.

You can keep your carpet clean by vacuuming it regularly. Experts say that nearly 85% of carpet dirt can be removed by vacuuming processes which use a moistened granular cleaner to reach the remaining dirt and grime. They say that introducing water to your carpet will lead to more dirt sticking to your carpets. Your carpet is ready for use immediately after cleaning as granules are used for cleaning it.

Though many people believe that only steam cleaning can really clean your carpet, dry chemical cleaning can actually produce a superior clean. Plus, there's no day long wait before you can relax and enjoy your home again, which makes it a more popular choice for many people. Which method is best is still an open question, with some people favoring each of wet and dry cleaning.

Of course, this might all be more information than you even want to know about carpet cleaning. If you'd rather leave it to the experts, a cleaning service can point you in the right direction and do all the work for you. If you live in California, the California Janitorial Cleaning Service or the South California Janitorial Cleaning Service can take all the worry out of caring for your carpets.

One of the most important things we've learned is that the specific product a company chooses to offer as part of a campaign can have a very long term impact in reinforcing its brand and building customer loyalty. Selection of premiums and incentives should be viewed with a strategic, long-term view, reinforcing the message a company wants to send to its target audience.

Based on almost two decades of helping clients plan and execute high-impact premium and promotional campaigns, I'd like to share a few simple tips that marketers and promotions? managers should consider in choosing the right products to meet their key objectives.

?Novel/ Innovative: Can one find a product that is very new and unique, which only a precious few (if any) have had a chance to lay their hands on? Not only does a novel product create a strong impression on the recipient, but it also could create high-impact buzz and even trigger an effective word-of-mouth campaign about the company.

?Utility/ Usefulness: There's nothing like combining desirability with utility, because the more useful a product is, the more indispensable it becomes. Each time the product is used, it is a constant reminder who the giver of that extremely useful gift is; now imagine one's logo or promotional message on that product and the reinforcing effect it will have on the recipient.

?Perception of value: The perception of value of a gift greatly plays itself in the subconscious of a recipient. Higher the perceived value of a product, greater the importance the recipient feels. We all know how crucial it is to make a customer feel important; imagine succeeding in doing that.

?Durability: Find products that are durable and have a significantly longer lifespan; don't miss out on the opportunity to be in front of the target customer for a much longer period. There is enormous value in the long-term "advertising" offered by a product than some of the more traditional means of advertising, which are often extremely time bound.

?Taste/ Quality: A premium offered is much more than an incentive for a prospect to become a customer; it can be a very powerful statement about the company and its brand. Recipients form strong opinions of a company by the quality of the products it gives out as corporate gifts & premiums. If the premium reflects good taste, thought, and quality- so will the company be perceived. Think and plan long term; careful product consideration will avoid negative perceptions and will only reinforce the chosen image that today's business environment requires that we so carefully craft.

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Both Jerry Fondale & Mike Marsh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jerry Fondale has sinced written about articles on various topics from Carpet Cleaning and Upholstery, computers and the internet. A clean office is a productive office, check out our business cleaning services at , and. Jerry Fondale's top article generates over 1000 views. to your Favourites.

Mike Marsh has sinced written about articles on various topics from Carpet Cleaning and Upholstery. Mike Marsh is CEO of Impact Promotions Group, a Florida-based company helping businesses and non profits with their premium, incentive, and promotional campaigns. Their flagship website;. Mike Marsh's top article generates over 480 views. to your Favourites.