When we say "Rubber is elastic", though probably unawares, we are saying not just one, but in fact two truths.
Yes. Because if on one side, clearly, it was just rubber's elasticity on a physical level that evoked such curiosity in Europeans when it first arrived from South America in the 18th century, making its fortune as an industrial material, we often don't consider how rubber, which was initially a blackish, somewhat sticky substance, has become synthetic, and has taken on a thousand forms to adapt to a thousand different uses, often ending up with a greatly different appearance from its natural state.

And there is a Company, in Italy, which has made this versatility its key, and that has turned elasticity - first and foremost of the mind - in the basis for its work.

Their name? Gomma Cellulare Italiana. Their mission? Transform and sell Rubber and Expanded Materials, adapting them to the needs of a vast and diverse number of Customers.

There are hundreds of Manufacturing Companies, as a fact, which happen to have absolutely unique needs in their productive cycles: whether it is for a piece of machinery, as it happens at times, or directly for the finished product, as is the case for different Companies, a material is often needed which can easily bend to such needs and perfectly adapt to the application at hand. And this is exactly where rubber makes its entrance, and can perform as the best of stars, by itself and with the widest range of expanded materials which have evolved from rubber and can nowadays cover the broadest and most particular needs. Something Gomma Cellulare Italiana has daily experience of. Shall we make some examples?

Let's speak of Thermal Insulation, for a start: a field of particular importance not just for monetary savings, but nowadays most of all for environmental respect issues. It was the use of expanded materials that allowed for the development of insulations solutions coupling the essential top efficiency with a high value-for-price. And this made respecting our Environment easier - and cheaper.

But let us bounce to a totally different topic, like fashion and accessories, and completely different needs, like those of a purse manufacturer. What we're looking for here is a material with both very easy to work with and definitely hardy.: and it's once again rubber, in one of its many incarnations, that gives us the perfect material for the tiny cylinders which are used in manufacturing the purse straps.

And again... what coud be further away from fashion than Construction work? Where our earlier example emphasized change, mutability, here we need stability, solidity, duration. Isn't it incredible to think that the same Company can develop a solution for worlds that are so different - not to say opposed? Yet, it was always Gomma Cellulare Italiana who created a rubber skirting panel for building companies, which could be distributed in reels, allowing for an extremely quick and easy application.

Flexible tools, like rubber and expanded materials, require a mind just as flexible to give their very best; a mind capable of imagining how to adapt their unique peculiarities to solving any problem a Customer may propose. Gomma Cellulare Italiana has had this attitude as their banner for now thirty years - and the results are there for all to see. Be just as flexible - when you have no clue as to how you can solve some material problem in your Company, ask yourself "Why not rubber?"