eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 
eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 

Your Online Guide » Ideas for Marketing » Marketing and Communications

[W760]Why Communication Is So Important
by Michal Costaminnego, Mic
Why is this happen? Communication is not that easy as it seems and speaking is only one of the elements that it consists of. Apparently it's accepted that the words account for only 7-11% of it. There is also a body language that many people aren't aware of existing or don't know how to use. And if speach and body don't go with theirselves someone can be easily misinterpreted. Intentions won't be clear enough.

But nowadays many people realize that good communication skills are not only the key to a good business but also a key to a good living. If you can't communicate your thougts and ideas correctly you won't earn anything in this world. Many situations can be affected by poor communication. So in this purpose people go for a that helps improve their skills. Also lots of books have been written about how to be a good speaker and listener, how to make speaking effective. And effective communication happens when we reply on those things we know to be true about ourselves and we seem true to another person.

In the century of the internet and global information good communication is specially important. Managers and politics who are often obliged to speak in public need to be persuative as they seem confident and reliable. Poor presenter can kill any deal, and a good one can sway the decision makers. As for managers the can be enough to build up their charisma and credibility. For politics it should be something more. From their image, language skills depend how electioneering will end up. In this purpose politics have panels of experts that help them look good, be persuative, and make a good impressions that will bring them votes. Experts teach them also how to speak corerctly and how to use their bodies to look honest and smart. It can be very important for them to develop their use of voice and body language to be effective. Usually their speeches are specially written too.

You can always make some adjustments to make yourself a better interlocutor. There are few things that awarness of will help you achieve this aim. First, you have to remember that a good communication is when a person who is speaking understands the same as the listener. Simple way of getting that is to rephrase the words of speaker and make sure you didn't misundertood him. Second, try to focus on things that you are good at which will help you be more self-confident and more positive. By changing your attitude your words also become more positive - affirmation and encouragement help get the best out of people. Third, be aware of assumptions and patterns you make that have impact on your communication. Sometimes our behavior depends on what we assumpt earlier and think about other person or ourselves that might not necessarily be true. Too many wrong assumptions is a quick way to misunderstanding. And for last, you don't always have to be right ? sometimes it is better to let go. It's a good way to promote effective relationships. By giving up, you can let someone know that you understand his point of view.

The reason I'm writing about it at all is because of it's huge importance in every area of our life, and if you're running a business, it's essential that your communication skills are excellent.

When you're offering the same widget or service as hundreds of others, what is it that can make people buy from you? Is it that your prices are cheaper? If you're buying off the net, this might be the case, but if someone prefers to get something from a shop it may not be.

What about a money back guarantee? This is very attractive to a client buying something like coaching and it's something I'm using more and more.

OK, so we have cheap prices and money back guarantee. What else can we offer that's different from our competitors? Quality of goods would be attractive certainly, but what if your business is a service? Then, the quality becomes how you treat the customer or client.

I was listening to the radio on Saturday and a lady was talking about why she loved the retail store John Lewis. "Because people are always nice to me here", she said.

When I log into my online bank, I'm greeted by the message "Wealth warning, poor service many cause anger and resentment". How true that is!

THe worst service for me when I go into a shop is when the assistant serves me while continuing a conversation with his/her colleague, as if I didn't exist. I always want to ask if they weren't advised in training that customers really hate that!

So, if all you've got is the way you communicate, make this the thing you excel in.

Here are some tips that work for me.

1. Find some common ground - people like people like them.

2. Really listen to your customer/client - that can feel like a novel experience for some people.

3. Get some feedback - ask your clients what they like about what you do, and if there's anything else you could do to improve your service.

4. Use the feedback as a learning experience. If you've been told you're doing something wrong, it's a great opportunity to make some improvements.

5. See if you can find a measure to show how successful your communication is in your business.

Good luck!

Article Source : Pg. 13

About Author
Both Michal Costaminnego & Pam Stokes are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Michal Costaminnego has sinced written about articles on various topics from Family, Compensation Claims and Family. www.phoenix-training.co.uk. Michal Costaminnego's top article generates over 9900 views. to your Favourites.

Pam Stokes has sinced written about articles on various topics from Marketing, Flirting Tips and Education. . Pam Stokes's top article generates over 9900 views. to your Favourites.
EditorialToday Ideas for Marketing has 4 sub sections. Such as Branding & Identity, Marketing Strategies, Marketing & Communications and Trade Shows & Conferences. With over 20,000 authors and writers, we are a well known online resource and editorial services site in United Kingdom, Canada & America . Here, we cover all the major topics from self help guide to A Guide to Business, Guide to Finance, Ideas for Marketing, Legal Guide, Lettre De Motivation, Guide to Insurance, Guide to Health, Guide to Medical, Military Service, Guide to Women, Pet Guide, Politics and Policy , Guide to Technology, The Travel Guide, Information on Cars, Entertainment Guide, Family Guide to, Hobbies and Interests, Quality Home Improvement, Arts & Humanities and many more.
About Editorial Today | Contact Us | Terms of Use | Submit an Article | Our Authors