I am in awe of Billionaires.
Not the trust fund babies, but the folks that started with nothing and earned huge fortunes through their own hard work and creativity.
For the last 10 years, I’ve fanatically combed through  the lives and companies of a group of entrepreneurs that I call the “Billion Dollar Marketing Club”.  These entrepreneurs have a combined net worth of $41.6 billion dollars and together they are worth more than the gross domestic product of 151 countries. 
The companies they have founded are Titans of the modern marketplace
These Billion-Dollar Businesses Utterly Dominate Their Niche.
You may have heard of them – Google, Nike, eBay, and Harpo Productions (the owner of “Oprah!”).  For years, I’ve been obsessed with “cracking the code” to their success.  I obsessed over the question - “What is the Secret to Creating a Business Juggernaut that is Guaranteed to Earn its founder a Billion Dollars – minimum?”
And, to my surprise, I discovered that each entrepreneur that I studied had one secret in common.   I call this hidden tool the Billion Dollar Marketing Secret, and you will be surprised by its simplicity and wealth building power.
So What's The Billion Dollar Marketing Secret?
Each member of the Billion Dollar Marketing Club is fanatically devoted to growing their reputation as the preferred expert in their field. 
And the businesses they’ve founded are simply tools to market that expertise.  Yep, that’s it.  But don’t be fooled, this simple, little, insight opens a window into why small companies and unknown entrepreneurs can come from nowhere and dominate any industry within a few short years.
For Example,

Google has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information
Nike is a pop-culture icon because they are they experts on how to create Peak Athletic Performance.
Oprah is a billion-dollar media mogul because she is an expert teaching  ordinary people how to learn from adversity and celebrate life.

These companies are fundamentally different than their competitors.  They are not simple advertisers of goods and services.  They are the #1 thought leader in their market-space.  When you think of search – you type G-O-O-G-L-Ee, when you think of running shoes – Nike springs to mind.
As a result, these companies have earned themselves competitive advantages that are simply out of reach for other companies.
How "The Secret" Gives The Elite Few an Almost Unfair Advantage.
For example, members of the Billion Dollar Marketing  Club don’t discount their prices or use advertising gimmicks. They don't pull PR stunts or invest billions of dollars to just get customers through the door.  In fact Google has never run a single TV commercial spot.  Each of these companies understand that their customer want one thing – and one thing only – their unique, invaluable, and proven expertise.
Use Their Secret To Ignite Your Business
So, here’s how you can use this insight to jumpstart your business?  First, you must determine if you are an expert in your niche.  If you are not the expert you have two choices, switch markets, or create the expertise you need to compete.
The truth is black and white – be the expert and grow your business exponentially, or be a product/service provider and hope you have enough money and luck to survive.  Unfortunately in the era of behemoth Big Box retailers, “me-too” mom-and-pop shops are quickly becoming extinct.
Here’s the Good News -
You started your business because your are uniquely qualified to deliver a certain service or product.  In the back of your mind, you are convinced that you are an expert.  The secret to turning that expertise into a successful business is simple;  You need to let your customers know every day, on every sale, that you offer more than just a product – you offer an expertise -  that they would be crazy not to purchase.
The benefits of focusing your business on marketing your expertise are unexpected and rewarding.  For example, you will find that you spend less time advertising and more time creating new products and services focused on your special expertise.
You will discover that your customers will turn into fanatical evangelists.  The buzz about your business will attract new customers and free advertising through unexpected publicity and word of mouth.  Surprisingly, expertise-focused businesses actually periodically raise their prices.  They have used their expertise to escape the advertising money-pit that bankrupts so many promising businesses.
Often, the most powerful success secrets are the simple ones.  The careers of the "Billion Dollar Marketing Club" provide overwhelming proof that expertise-focused marketing is the key to spectacular success. If your business devoted only a fraction of time to uncovering, growing and marketing its unique expertise, you could be conquer your marketplace within a few short months.
I Look forward to seeing you at the top.