ADHD is a neurobiological disorder located in the prefrontal cortex, and it is also a type of brain wiring different than the general population. It can be considered a disorder and a gift, and it affects all areas of functioning to a degree. But the main area of life it will affect is your executive function, or the area of the brain that organizes, plans and executes goals.
What is generally focused on with ADHD is a short attention span, or the inability to focus for long periods of time. People with ADD have minds that tend to wander, drift and get distracted by other things. What is very interesting about ADD is that sufferers can pay attention very well to things that are new, very stimulating, interesting or upsetting. These events provide enough stimulation in and of themselves that they activate the part of the brain that enables concentration. This is because people with ADD do not have enough adrenaline and need this in order to focus.
People with ADD have trouble paying attention to daily, routine activities that do not provide high stimulation such as chores, homework, and paperwork. Unfortunately, these activities are everywhere and are needed in order to function in society.
Another prevalent aspect of ADHD is distractibility. This is often confused with having a short attention span, but it is actually a hypersensitivity to the environment around you. People with regular brain wiring do not have trouble blocking out extraneous sounds such as traffic sounds, the birds outside, people around us, etc. But people with ADD often have trouble blocking these things out due to their hypersensitivity. This is most likely due to the under-activity in their prefrontal cortex.
Organization is a very common problem for people with ADD, specifically issues with projects involving, time, space and long-term projects. Disorganization involving space is what causes the extreme messiness of ADDers, and why they may have trouble keeping things neat even after they have cleaned. It is something that others surrounding people with ADD really have trouble with, and many times cannot understand or accept. The problems ADDers have with keeping things clean extends to their whole life, especially in the area of long-term planning. Many people with ADD live from crisis to crisis, or from worry to worry. These stimulating events provide the focus that mundane planning does not.
Poor follow through is an extension of the inability to organize, and is also a real burden on an ADDer's life. Many people with ADD have an overabundance of ideas that seem very interesting and stimulating in the beginning. But it is when the details and preparation come into play that sufferers of ADD have problems. Any interest or passion that requires long-term attention and maintenance will cause the ADDer to lose interest, even if it is something they enjoy. This is where counseling and medication may be of help.
The advergame industry is currently experiencing a boom. In 2004, advergames generated $83.6 million in revenue. According to the Boston research firm Yankee Group, it is expected that by 2009 the industry will generate $228.6 million more than it did in 2004.
Advergames are easy for players to use and offer uncomplicated installation for web site owners, making them a simple addition to most websites. Advergaming normally falls into one of three types:
1. The Revenue-Generating Advergame. A company places an advergame on their website with the goal of enticing visitors to spend longer amounts of time on their website. The longer the advertiser spends playing the advergame, the more aware of the website's products they will become, as most company advergames prominently feature the company's logo, slogan and/or products within the game. Most often, this type of advergame will resemble ?arcade' style games.
2. The Attention-Generating Advergame. This type of advergame is created in the same way and placed on a company's website, but does not necessarily focus on revenue generating alone. Advergames that are created for this purpose will serve to educate visitors about things like environmental issues, political movements and military organizations. This type of game allows the player to learn more about the topic being covered as they enjoy a leisurely gaming experience.
3. The ?Stealth' Advergame. When a company includes their brand, logo, company colors or products as a part of the actual advergame, brand interaction can occur with the player, but in a more subtle fashion. For example, a racing advergame might place a company's logo or colors onto the player's vehicle or on banners around the game's race track. However, this type of advergame can be somewhat controversial, especially if there is a fee associated with the game. Some players are of the opinion that, in exchange for the advertising revenue earned by the game's creators, a lower game cost is in order.
Along with providing the player with a fun ?escape' from the trappings of daily life, advergames can also serve to alter the way in which a player perceives a particular company or brand. In fact, playing an advergame can affect that player's awareness of the brand, how they associate the advergame with the company message being conveyed and even alter the level of their intent to purchase that company's product or service. Overall, advergames do not seem to have lost their validity or relevancy to consumers. As long as the advergame is fun to play and advertising messages are properly integrated and displayed, advergames will continue to provide players with many and varied interactive cultural experiences.
Both Keith Londrie & Scott Heath are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Keith Londrie has sinced written about articles on various topics from Online Dating, Information Technology and ADHD. Keith Londrie II is a well known author. For more information on ADHD, please visit for a wealth of information. You may also want to visit keith's own web site at. Keith Londrie's top article generates over 246000 views. to your Favourites.
Scott Heath has sinced written about articles on various topics from Advertising Guide, Personal Desktop and Information Technology. has a highly experienced and talented development team. Whose members. Scott Heath's top article generates over 1300 views. to your Favourites.