When the visitor clicks on your ad, you pay Google (adword). If, when your visitor arrives on your site, they click on any ads you have on your site, you get paid by Google under a pay-for-click program called Google Adsense.

LOCATION OF YOUR AD

The best location for your ads on your own site would be the top right side. This is because the visitors' eyes tend first to look up and right, so you want the most important information in that location.

RESEARCHING KEYWORDS

The real goal is to obtain the maximum click conversion and not only the optimization search engine ranking. This is not only about high ranking to get visitors to click on your ad, but it is about your visitors later clicking on your ads that appear on your site. Therefore, you must chose keywords that relate the best to clicking on your ads and not just a high ranking. The highest paying keywords do not automatically guarantee you will make the most profit. You must test this and track the results.

IMPORTANT POINTS ON CONTENT

Your purpose of having your visitors click on your ads is always the primary purpose. The content in your article must be sufficiently relevant that it puts the visitor in an emotional state of mind of being inquisitive or in a buying frame of mind.

TYPE AND FORMAT OF YOUR AD

All ads on your website must match and conform to the general broad design, color, image and level of quality of your site. They must harmonize, yet they can still attract attention by "standing out".

BE CERTAIN TO AVOID THIS

When you have ads placed on your site and you get paid for visitors clicking on them, you must strictly adhere to the Google policy and general common sense to never have family and friends click on those ads just so you can get paid. This is the fastest way to have Google terminate you and likely never to able to deal with Google again. Google is watching for this, as it would destroy this valuable advertising concept for everyone. The pay-for-click is a fantastically effective method of getting your word out to visitors who are searching for your information.

These basic guidelines and rules will help your journey to use Adwords and Adsense to build traffic and profits in your chosen niche.

Copyright (c) 2007 Dave Mallegg