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[W637]When To Charge Sales Tax

by 741852, 741

Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded. In the next few moments you are going to discover how to instantly amplify the selling power of your direct mail and web copy. Enabling you to potentially break sales records and outsell your competition.

The solution to your lackluster results or desire to improve current sales is found in one word. ?Emotion?. As you may already know buying decisions are based upon emotion and later backed up by logic. Here's how legendary sales letter writer Robert Collier put it: "Appeal to the reason, by all means. Give people a logical excuse for buying that they can tell to their friends and use to salve their own consciences. But if you want to sell goods, if you want action of any kind, base your real urge upon some primary emotion!" So how do you inject more emotion into your sales letters and thus turbo-charge the selling power of your copy? For more detail you can login to www.the-gurus-apprentice.com while there are many ways to 'emotionally-charge' your sales letters, for our time together let's focus on these three shall we? 1) Stir Up Pain - Here's where you want to get inside the heads of your readers. Focus on how they have this problem (that your product solves) and that because of this problem, they're hindered, frustrated, troubled and unable to attain their deepest desires because this problem lingers.

You want to agitate their perceived problem and make it seem worse than it really is. You can do this by telling those stories, facts, case histories and linking their problem to bad scenarios to persuade and influence them into believing your product is the solution to their problem. 2) Mesmerizing Stories - I already don't have to tell you that stories will obviously evoke emotion. Watch a tragedy, you'll feel sad. Watch a sci-fi movie and you'll probably feel excitement. Watch a horror flick and you'll more than likely feel scared. My advice to you is to weave stories into your sales letters that stir up hope in attaining a goal, avoiding trouble or achieving a dream. You can also craft stories detailing what happened to someone who never took action to solve the problem your product or service is intended to solve.

This kind of story will produce fear of loss, which is more powerful than desire to gain in most people. You can also use stories that have a 'human' element to it. Simply tell a story about someone whom your readers can easily relate too, describing their problem and the frustrations that go with it in detail. And then, illustrate how this person used your product and solved their problem. Go to www.10steps-to-killer-web-copy.com consequently making their life or business much better. This kind of story creates a type of "Social Proof." Meaning it cultivates a follow the leader response. 3) Use Emotional Words Instead Of Logical Words - It's no surprise that some words fire off stronger emotions than others. Words like abortion, pro-life, Soviet or dictator have an immediate effect. Other less controversial words such as mom, dad, family, home, friend's sister and brother have strong emotional impact.

As a Clinical Hypnotherapist, I have helped many salesmen go from average to excellent. Sales is all about the subconscious mind. When I was in high school, I sold Kirby vacuum cleaners door to door, and I noticed something very interesting: everyone had the same basic sales presentation, and yet some of us (like me!) were making excellent money, and others were making next to nothing. What is the difference?

The Devil is in the Details

The details of our sales presentations were the only things that differed—and sometimes those details are minute—even undetectable. They might occur on the subconscious level or the salesman, or they might be things that the salesman consciously does in order to influence the subconscious mind of their prospective client. The point is that, if you have a proven sales presentation, the difference between being excellent and being a failure is all up to you, and the details of your delivery of the presentation. Before I give you these three ways to improve your sales presentation, I want to talk, just briefly, about the details that the salesman isn't even aware of. These details are a result of the salesman's subconscious belief that he can sell; that he can be persuasive. I've helped many salesmen improve their selling skills just with a little bit of hypnosis and self-hypnosis coaching. If you are serious about improving your selling abilities, get help through hypnosis for the really small details, and incorporate these three simple techniques into your presentation. You'll be able to take the results to the bank.

1. Group your benefits into sets of three. The human mind likes sets of three; it is kind of uncanny. I'm not sure why, but the human mind will pay more attention to three things than it will to two or four. In my vacuum selling presentation, I might choose to discuss the cleaning power, convenience and durability of the vacuum, making sure to include those words in the same sentence. That way, I'll hit my potential customer with three benefits at once, and their subconscious mind will take note and be interested. That's why I'm giving you three suggestions here and not two or four.

2. Excite the imagination of your prospects by invoking all of the senses and using vivid descriptions. The decision to purchase something is influenced profoundly by the subconscious mind, and the imagination is intimately related to the subconscious. You might say something to the effect of, “As you hear the vacuum start up you can feel its tremendous cleaning power as you see the dirt being sucked from the carpet and smell the fresh scent of the clean room.” In that sentence, I invoked four senses. My prospective customer is very likely to be in tune with one of those, and the others will just help to increase the power of my words to influence his or her imagination.

3. Nod your head—at the appropriate time. Many salesmen know about this “trick”, but misunderstand it and use it the wrong way. When someone nods their head, it has a subconscious effect on the other person in the conversation. Most salesmen don't understand what this effect is, and they misuse it. When another person nods their head, they are giving their approval—offering their agreement. The subconscious mind thinks that agreement and approval is being offered because of what its feeling. If you have a customer who is irritated, and you nod your head as you're talking to them, they're just going to become more irritated. On the other hand, if you have a customer who is happy and excited, and you nod your head, they are likely to become happier and more excited. When you ask for the sale, be sure your customer is in the right frame of mind, and reinforce that good frame of mind with a nod. You'll be pleased with the results.

If you incorporate these three tips into your sales presentations, you'll be able to take the results to the bank. I'm certain that you'll enjoy that. If you make becoming a better salesman an obsession, you will take even more to the bank. The next step to becoming a better salesman is to work on your own subconscious, by seeing a hypnotherapist and/or using self-hypnosis. You'll be able to affect the subconscious changes in yourself that are necessary to make you an elite salesman—and you can be very, very elite. Congratulations in advance on the excellent progress I know you will make when you use these techniques and work on your own subconscious mind.

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Both 741852 & Kyle Varner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

741852 has sinced written about articles on various topics from Affiliate Programs, Sales and Negotiation and Web Development.