Walking through the door of my flat I realised I am missing a very vital peace of device that will help me to determine who may approach my door on the other side before I open the door - this being the peep hole. Whilst many may not have this feature on their doors, I for one believe that a flat door needs a peephole, seeing as no one is to know who will be entering into the building. Normal household entrances have the winder next to the door therefore; it is much easier to see who is calling upon you so spontaneously.
Doors are something that we all take for granted and fail to realise that they the entry to or exit from one place to the other. One can never tell what to expect when they arrive at a dwelling with the doors closed, only to be welcomed by the resident with the door wide open. When one travels around the world, they will be able to see the difference in building designs, as this is the key feature of what defines the unique characteristics of the country. Some of the door designs in Cyprus show a very Greek design, with an elaborate stone surrounding the large colourful double door feature and a wide courtyard to welcome the entrance of visitors.
Some doors belonging to the rich and wealthy tend to be embellished with elaborately designed carving, jewels, stones or gems. Others are equipped with fancy door chimes, security systems or even video security entrance. When doors are designed like this, it makes you feel even more intrigued by what could be lying behind them, as in the interior of the house. What could be more mesmerising than a door that resembles a palace revealing a treasure chest inside?
These are something that conceal more and reveal very little. A door represents the entrance to something mysterious, it can be a welcoming gesture for people to relax within, it can create safety around the person upon entering into their domain, leaving the outside world behind them. The right kind of door provides protection for the elements, are heavy, some are fire safe and provide good security of the household in general.
The door may seem like a pretty meaningless and pointless subject, however, it is something that affects practically everybody living in the UK. When travelling to further distances such as South Asia, one will notice a certain lack of doors or courtyard. The climate in these areas is much warmer, making it much more uncomfortable to live in. The building is usually without carpeting and very often has tiled flooring. Those living in a poorer region are unlikely to have doors and have shutters as opposed to glass windows.
Certain countries have doorways that are wide, some have narrow entrances and others have no doors. These are just some of the ways that people choose to live for convenience and aesthetic appeal. However, for the most part using a door is a good way of keeping yourself secure, ward off intruders and keeping your belongings safe.
We all get some traffic. The question is, are we making the most of every visitor we get? Today's article asks three important questions, the answers to which could just create the success you desire online. Making the most of *every* visitor. Now that's smart business!
It seems that every guru (and would-be guru) in the land is talking about traffic.
This information usually comes in hype-filled fashion, using terms like "How to get 'laser focused' traffic in massive amounts to your site for so little money it makes you laugh until things fall out of your nose!"
Getting good traffic to your site IS a tough needle to thread. You can easily spend hundreds on software that is hard to use, at best. You can also throw money down a rat-hole buying traffic that ends up wanting to have nothing to do with your offer. And trying to keep up with the search engine rule changes can make you go nuts.
That's why an entire industry has sprung up to help you get traffic ... for a price. The sad fact is that most of the traffic buying programs you see are a rip-off. I've yet to meet anyone who made so much money buying "massive amounts of traffic" that they couldn't wait to buy more. And that's what happens with great products; people want to buy again and again because they actually help people make money.
Let's save how to get traffic for another article. While plenty is being said about how to get visitors, I wonder if we're losing focus on what to do with visitors once they arrive. Since the great likelihood is that you are getting *some* traffic now, let's look together at three questions that will help you maximize the value of the traffic you get. As a quick aside I must say that I know several successful business people who are doing very well on only a couple of hundred visitors a day. It does not take thousands of untold visitors to make good money.
Massive numbers aren't the key. Massive effectiveness is.
So how can you make your site massively effective? Ask yourself these three questions.
1. Why would someone come to your site?
This question is the foundation for success. The more you know about your audience the more you can tailor your message to them. When your message matches your visitors, when it speaks to their needs and offers them a solution (solutions are the ONLY thing people buy) you will be in a position to make the most money from the least visitors.
2. Why would someone recommend your site to others?
Perhaps the most underused marketing technique on the web is the personal recommendation. You see this in ezines all the time, where the publisher recommends a product or service, but how often do *you* get asked to recommend a web site?
The fact is that people who visit your website need what you offer. And they know others who need your solution too. Are you asking them to recommend their friends to your site?
If you use a shopping cart it should offer this "tell a friend" feature or you can find lots of services on Google. No matter how you do it, be sure to do it soon. If only 1 visitor in 50 refers a person you are ahead of the game.
3. Why people return to your site?
Once a visitor arrives the real work begins. Your job is to convince your visitor that they are at the right place and that you have the right solution at the right price. If only 5% of first-time visitors buy you will be doing very well.
But what about the 95% who don't buy?
For them, you need a follow up method. You need to get your message in front of them at least seven times before they will buy. So how do you do that?
1. You bribe them with something free. They get a free report, you get the right to send them more information. A fair exchange if you don't abuse the privilege. This is why autoresponders were invented.
2. You get them to sign up for your ezine. 3. Use a pop-out window. Creating a pop-up is super easy these days. Using a pop-up window will give people one more chance to get information when leaving your site. You'll be surprised how many people really want more info and will fill out the form in this pop-out box.
No matter how much, or little, traffic you get now you need to maximize that traffic. While it's important to have great copy, ask for the order often and do all the other marketing stuff, answering the three questions above will give you a road map you can follow *today* to begin converting more visitors to customers.
Both Anna Stenning & Dee Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Anna Stenning has sinced written about articles on various topics from computers and the internet, Management and Wedding Gifts. Anna Stenning has just ordered new for her flat, making sure that they are stylish and welcoming.. Anna Stenning's top article generates over 4090000 views. to your Favourites.
Dee Brown has sinced written about articles on various topics from Internet Marketing, Home and Internet Marketing. Dee Brown is a home business entrepreneur who writes valuable informative articles on a variety of topics that can help you