While Google Trends is currently still in testing mode, it looks as though Google Trends is basically very close to completion. Of course, everything that Google releases is generally in beta for a long time.
Providing a search term receives or has received enough searches in the past, visitors can enter this term into the Google Trends page and be presented with a graphical representation of the number of searches that have been conducted over the past 24 months or so.
While this gives some very useful information on the patterns of particular terms, it unfortunately doesn't provide any actual figures. Whether this will change when Google Trends goes live or not remains to be seen. In the meantime, though, there is some relatively useful information to be found.
Pick a topic relevant to your own site and look at the search trends. If you find that the topic you searched for is depleting in searches then look for alternatives. Of course, be careful to use another tool to ensure that changing is the sensible thing to do.
You can also compare search terms to see which ones are more popular.
You can view how the time of year affect the search volume that certain keywords have.
Alternatively, if you're just interested in discovering the rise or fall in popularity of specific terms then go to http://trends.google.com and give it a try.
Whether this will become one of Google's biggest successes remains to be seen. This is unlikely because the information is mostly used by webmasters and there are many tools out there already that provide more comprehensive information. The good point about this information is that it is probably the most accurate there is.
Google now has the capability to generate links relating to any particular search term and personalized for any website. These related links are categorized into news, videos, searches, and web pages and an "ad" unit is displayed with any category that has links relevant to your site.
In theory, this appears a good idea. After all, providing web site visitors with free information and links to relevant sites helps to gain trust and promote your own site, right?
The problem is that you have no control over the sites that will appear in the results. While this is, to an existent, also true with Adsense ads you should know that you will not get paid for serving Related Links on your page regardless of whether they get clicked or not.
Providing competitors with your visitors in exchange for Google Adsense money is one thing but opening the door and directing them to a competitor without taking any gain from it could be suicidal for most webmasters.
There are certainly other ways to provide link to relevant resources and web pages without having to do so for free. And you could probably choose related links better than Google algorithm.
In the FAQ for Google Related Links, the question of whether webmasters get paid for serving these ads has been answered with an unsure "Not at this time". Until payment is forthcoming then webmasters concerned with their Internet marketing efforts would be well advised to consider different services.
More information can be found at the http://www.google.com/relatedlinks website.
In short, my recommendation is: don't use Google Related Links. They only hurt you by costing you visitors without any financial gain.
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