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Your Online Guide » A Guide to Business » How to Write Business Plan

[W598]Whats A Business Plan
by Mike Mccoy, Mik
But writing a business plan, even if you don't share it with anyone else, can give you a focus that will actually make you more efficient later on in your business life.

A business plan you write for yourself doesn't have to be as formal as one prepared for investors, but taking a few hours to write out your goals and projections for your business will help you see what's important, which will also key you in on what to focus on as your business grows.

Here are the basics to cover in your personal business plan.

Describe your business. What is the business name? What does it do? What products or services do you offer, and who is your ideal customer? Do you operate entirely online, entirely offline, or a mix? What is unique about what you're offering to your customers?

Statement of purpose. A mission statement is a great way to focus on the big picture of what it is your business offers. Start crafting a mission statement by trying to describe what your business does in one or two words (education, service, etc.) and then expanding those key words into a powerful statement of purpose.

Marketing. It's really important for any business to know how it is going to be marketed to the outside world. You don't need a super-detailed plan, but you should note for instance if you're planning a paper or electronic newsletter, a website, advertising online or in local or national publications, and so on. If you're already in business and engaging in marketing activities, list those as well.

Competitors. Another point that can help you focus is knowing who your competition is. Just a list of competitors here can help remind you to keep an eye on them and always strive to be different and better than them.

Five-year plan. The most important part of your business plan is the part where you look ahead. Where do you want your business to be in five or ten years? How much income do you expect, how many regular clients, how much website traffic, etc.? The more specific you can be the better.

Once you have all this written out, read over it once a week or so and try to build your business with these principles and this road map in mind. Before you take a job, think about whether it fits in with where you want your business to go.

This will also remind you to work marketing activities into your week, if you don't do so already, and to always have an eye on your competition and others in your industry so you can remain innovative. It's also a huge inspiration to think about where your business will be in a few years, so dream big and get to work!

So you've decided to start your own business - congratulations! It's a huge leap from letting someone else take care of taxes, accounting, payroll, inventory, and/or a myriad of other activities necessary to run a business. However, running your own business has its advantages, too. You get to be your own boss, set your own hours and days to work, and are responsible for your own success. It can be a great way to free yourself from the tedium of 9-5 and work at doing what you love, but you have to begin by asking a few questions:

1. Are you doing what you love, or just doing something you're good at? A desire to get away from the regular working world can be a good motivation to work for yourself, but you have to be excited to get up in the morning to do what it is you have chosen to do for a living.

2. What is it you are planning to do? What niche is it going to fill? Is there a need for what you can provide? Will the market bear another entry?

3. What technical skills or talents do you have? Just being able to do something may not be marketable enough to convince customers or financiers that you are a good financial investment.

4. Who are your competitors in your chosen profession and how are you going to do it better? Why should customers come to you? What do you have to offer that no one else does?

Once you are satisfied with the answers to these questions, it is time for the decision of what kind of business structure you will use. Will you be a sole proprietor, responsible for every facet and the penultimate authority as to how to run the business? Will you enter in with a partner, the better to share the cost and workload, but also the profits and the business decisions? Perhaps the decision will be made to incorporate, with its financial safeguards but more complex and costly structure? At this stage, legal advice is recommended, if only so that you fully understand the advantages and disadvantages of your chosen structuring plan. Many lawyers will provide a free or reduced-rate primary consultation, though often not more than an hour. When the structure is finalized, a name for the business should be decided upon, if not already having been done so in advance. It should be easy to remember, avoid initials and single letters (B and L and R, Inc. will be difficult to remember for customers) and try to say something about the business (Bob's House of Hobbies is easier to remember and spell).

Next, a business plan is a vital step in laying out all these topics and proposals in a standardized format. A good business plan serves as a formal statement of the new company's goals, financing, structure and legal considerations. It acts as a "" to prospective investors and is the primary documentation they will use to evaluate whether or not your business will be worth investing into. It also provides the proprietor(s) with a chance to see the workings of the new business in black and white. A basic business plan should at the least contain a balance sheet, income statement and statement of cash flow, as well as a proposed financial budget for the first year, or as long a period as necessary if a year is impractical.

So with these quick tips, plan for success, and good luck in your chosen endeavor!


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Mike Mccoy has sinced written about articles on various topics from Cars, Seat Cover and Web Development. www.moredonelesstime.com is an expert at helping small business and home business owners get more done in less time so they can make more profits and take more time off. Discover More at. Mike Mccoy's top article generates over 27100 views. to your Favourites.

William King has sinced written about articles on various topics from Brand Name, Jewelry and Real Estate. William King is the director of , and. William King's top article generates over 4400 views. to your Favourites.
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