Have you ever wandered how those marketers that give away ebooks and reports actually benefit from doing so? It might seem a little strange that someone would put their time and effort into creating a quality product and then just give it away for nothing but there is an excellent reason for marketing this way, you see, those free ebooks will generate sales and leads for years to come, all on the backend.
What is the purpose of a free ebook? The purpose of a free ebook is to drive traffic to a website that will result in sales, subscribers,AdSenseclicks or any other goal you may want to achieve. The main purpose for a free ebook is presell/generate leads for a paid product, you would presell by explaining advantages and benefits subtly in the ebook and generate leads by providing links within it.
How do I create one? let's say you have a product about gardening that you sell for $47, you could then write a short report that would compliment that product such as a review, a short extract of it, a short report about gardening that would not go into as much detail as your paid product, the point is that it is very relevant to your paid product but does not have as much value, I mean you don't want to give away a free ebook that reveals all the methods contained in your paid one, you just want to generate interest for it.
How do I distribute it? You can distribute a free ebook in a number of ways such as in your signature file at forums, to your email subscribers, free ebook directories, your website, arranging joint ventures with other marketers, there are many different ways to distribute your free ebook, you just have to find where your target audience is and offer them your ebook, most people love to get stuff for free so you shouldn't have to much trouble trying to get them to take it.
How do I get my ebook to go viral? This is one of the most powerful ways to market online, viral marketing, you want your ebook to spread as far as possible and to reach as many prospects as you can so you should give people a reason to pass your ebook on to others for you. This can be done by allowing people to "rebrand" your ebook, basically you allow them to replace the links to your products with their affiliate links, therefore the people who pass on your ebook can actually make money doing so. If people have a good reason to pass your ebook on, then they more than likely will.
Free ebooks can be an extremely effective way to advertise your website and products and if you can put the effort in and make a great product, then it is possible it will generate you sales and leads for years to come.
To do any business you must understand the process of doing it and more importantly why you want to do it? It is not the how it is always the why? Why do you want to start a business? You must be very clear on your purpose; you must have a compelling reason to do it!
Why would people want to read your free ebook? What is the benefit? How is this free ebook going to help them? What is the title of your free ebook? You've heard it many times, the headline makes a world of difference between success and failure. What if the title of the book is "How To Be Happy, Healthy and Wealthy!" Would that title attract attention? How many people do you know want to be happy, healthy and wealthy?
Your free ebook must promise great benefits and the rewards must be attractive enough for people to take action and do what you tell them to do. The offer must be exciting and doable, for example, if the ebook tells them they can make $300 to $1,000 a month simply by sharing a free ebook and for those who work very hard they can qualify for a great bonus of $1,000,000! This is what we call an irresistible offer!
Is it simple to do? Is it duplicate-able, can your friends do it too? The free ebook must incorporate a link to your business and every time someone reads the free ebook and decided to do this simple business, he clicks on the link to register and he becomes your business associate and you will earn a part of his business, and wouldn't he be excited if he knows he can do the same thing too? He will have the right to change your link to his link and start the viral marketing process by sharing the free ebook with his loved ones, relatives and friends. It is a brilliant idea, isn't it?
Can you share 100 or 1,000 free ebooks? Of course, you can, there is no limit to how many ebooks you can share and the Law of Averages will never let you down. Out of the 100 ebooks you shared maybe about 10 will take action to do the same and when you have 10 people sending out 100 ebooks, you will have 1,000 free ebooks circulating and this will grow exponentially to 10,000 and 100,000 as people get excited about this simple business opportunity to make money simply by sharing this free ebook!
Can you simply learn and earn $300 to $1,000 a month by sharing this free ebook? Yes, you can if the business opportunity offered in this free ebook has a very low start-up cost - the business must be duplicate-able!
What must you ask about a business? What is the start up cost? What is the break-even time? and what is the return on investment?
Why does viral marketing work and chain letters don't? It is the element of trust, belief and commitment. Abraham Lincoln said it so well that you can fool all the people some time but you cannot fool all the people all the time! People are afraid of sending emails to friends offering things that give false promises and exaggerated claims. They know the numbers will not work if people do not do what they are supposed to do. What makes viral marketing effective is the emotional element when people get excited and tell themselves "I must do this and help my friends to benefit from it too!"
Will the free ebook add value to people's lives? Is there a system to track it and a support system for those who need help along the way? Is there real value offered? Is the instruction so simple that even a child can follow it? If your product is readily accept by people and offers great benefits, you got a winner in your hands!
Can you imagine yourself leveraging on a free ebook that offers people an opportunity to help others and make money at the same time with little time, cost and effort.?
Viral marketing is very powerful way to market products, you can offer free ebooks to as many people as you want. Imagine sharing 100 free ebooks and lettiing the Law of Averages take care of it for you. If you can share a free ebook a day, you would have shared 365 free ebooks in a year! Word-of-mouth and personal referrals is the most powerful form of advertising!
"Free" is the most powerful word in advertising and people are attracted to it and will happily accept something for free because it doesn't cost them a cent!
People are basically very curious and they want to know what is it all about? Have you had this experience of a friend sharing with you part of a great movie but he doesn't want to tell you the whole story because he wants you to watch the movie? The chances of you watching that movie is great, isn't it? That's the power of curiosity and it has made billions of dollars for the movie industry! Yes, you can make money sharing free ebooks!
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