Okay, so you've decided that you're going to go with a web site for your E-Zane. Good choice. For more detail go to: www.html-branders.com. You can have more content and less chance that people won't get your emails. But before you go jump into doing this, you better have a decent idea of how you're going to lay out the whole thing. Designing a web site isn't very hard, but there are some basic things that you need to know or your E-Zane web site could turn into the biggest horror since Mary Shelley's Frankenstein.
The one thing you can't assume is that everybody in the Internet world has a high speed connection. Even though these are becoming more common place, there are still a large number of people who are still in dial-up. So the last thing you want to do is build a web site that takes the average user a year and a day to load. They're not going to hang around for the main attraction if they can't even get past the preview real.
For starters, keep graphics to a minimum. Yes, you want your web site to look nice and an all text site can be pretty dull, but you don't want to have so many images on your pages that the pages themselves take so long to load. You might want to limit your images to one or two per page. Also, when uploading images you want to make sure that they are as optimized as possible. In other words, many times an image that is originally 600K can easily be compressed to 56K and not lose much of its quality. A good program like Paint
Another thing you want to do in order to keep your E-Zane organized and easy to get through is to make sure you have a main menu on each page so that the visitors to your E-Zane can easily get from one page to another, unless of course your E-Zane is just one page. Then a menu is not necessary.
A big thing these days is Flash presentations. While these are real nice to look at, they can also be bandwidth hogs. If you have a Flash presentation that is quite extensive and somebody is on dial-up, there is a good chance that they will never get past the first page of your site. In order to get around this problem, and still keep your Flash presentation, you should have a link on your main page that allows the visitor to skip the Flash presentation. That way if they don't want to, or can't view it, they don't have to.
Obviously, in addition to all of this, you want to build your site using conventional Search Engine Optimization strategies and good web site design. For more detail go to: www.javascript-magic.com. You don't want to have too much info on a page. If your E-Zane article is long, divide it up into several pages with a link at the bottom of the first page to get to the next.
Here are 6 things you can do to help your website catch the "eye of the spider" and send its rankings soaring upwards:
1 Create Page Titles that are Catchy
The common feature of almost all pages that are highly ranked in search engine results is their unique and eye-catching page titles. Page titles, which are typically indicated in HTML, should quickly summarise your whole web page. This is of utmost importance and is the deciding factor in determining the ascending order in which the pages will be displayed every time a web search is conducted.
2 Insert Links that contain Descriptive Keywords
Search engines have a complex modus operand for finding and indexing different sites. They continuously index content as they go on following links from page to page. The ranking of the page gets an immediate boost if the page as well as its navigation menu contains relevant phrases and keywords that are pertinent to the content of the page.
3 Optimize your On-page Copy
Keywords strewn all over your on-page copy is a sure way of declaring to search engines what your page is all about. These keywords help the search engines rank your page and establish its relevance and appropriateness whenever a search term is entered.
4 Create a Website Design that is Clean and easily Accessible
It is critical that you or your website designer should be familiar with standards compliant website design before setting out to design your website. Some of the most common errors made by novice website designers include an over-abundance of graphics, 404 errors, content that lays hidden behind various forms, over-stuffed HTML codes and too many re-directs. All these factors severely hamper the search engines indexing ability and render it incapable of indexing your site.
5 Keep Your Site Topic Focused
If you dabble in many products, it is more fruitful to develop several websites, each focusing on a niche product rather than have all your products featured on one generic website. For example, when a search term is entered for "coffee percolators"; a site that is focused on selling only coffee percolators will fare better than a site that lists a wide range of kitchen or household appliances.
6 Maintain Incoming Link Relevancy
Having plenty of back links and reciprocal links has always been an important determining factor for ranking a page. However, keep in mind that quality is more important than quantity. Far better and more productive to get one or two valuable links from relevant sites or reliable authority sites than to seek links from unrelated sites. In fact, having tons of links from sites that are unproven or are completely unrelated could in fact get your de-ranked immediately.
Both Simran Chaudhary & Sandra Lightowler are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.