Why is this blogger qualified to write on this topic?
There are 4 things that your ?About Page? must have to answer these questions and earn the visitor as a subscriber. The formula is really very simple. If you can answer each of these questions you should have a captivating ?About Page.?
What does this blog have to offer?
This is the section of the About Page where you share your vision of why you're writing the blog. What kind of information will your readers find in the blog? Are you reporting industry or company news; do you pass on useful hits and tips for a hobby or business?
This answers the question for your visitors ?Why am I at this blog?? The number one reason for Internet usage is still information. If your visitor found you on the search engines, it's helpful if your about page tells visitors right from the beginning whether or not they've found what they were searching for.
Who is this blog written for?
This is where you identify your audience. It's really helpful if you tell your readers such things as this information is most helpful for beginnings or this is for advanced readers on this topic. This is a great opportunity to speak directly to your audience and ?draw them into the conversation? so to speak. This further clarifies what the blog has to offer.
For example, if in step you identified your blog as a widget news - this sections further identifies that the news is directed at distributors of widgets and not end users of widgets.
What are the benefits of subscribing to this blog feed or email newsletter?
This is a further elaboration on not only what content will I find in this blog but why should I subscribe and keep reading. This is your opportunity to sell your readers on what is in it for them if they should choose to subscribe to the blog. Define for your readers what the benefits are from reading your life changing blog.
What are the blogger's credentials, qualifying them to write the blog?
THIS is where you write the bio. But please don't write a boring bio! Just write the relevant facts that relate to the first three things on your About Me page. This is where you describe your credentials for writing the blog.
First you should list the accomplishments and formal credentials relevant to the blog topic. This information helps to establish you as an authority or an expert on the topic of your blog. For example you could start out with listing books that you have written on the topic, or awards that you've been given on the topic. You may want to mention relevant organizations that you lead or participate in as well.
Once you've established credibility then you can tell them more about you - where you live, whether or not you have a family, your story, etc. This is where your loyal readers can get to know you better.
A really great About Me page follows these basics. I recommend you go polish your about page. This could be the ?sweet spot? that helps you attract more relevant traffic to your blog.
This perfect employee is your website. But a lot of people waste this employee's assets by building a static online brochure that fails to connect with their audience.
If you're about to launch your website, re-launch it, or even if you haven't taken a good hard look at it this year, here are the three things every page on your site must do to be successful:
1. Every page must be a stand-alone, one-on-one conversation. You might expect your audience to come through the "front door" - your home page. But search engines, people who link to you from their sites, and people who send links to friends and business associates may send your audience through the side window - straight into your Products page, for example.
Treat each page as though it's the front door, and be there to invite them in. Look ?em in the eye, and tell them what's interesting to them in a conversational tone.
2. Every page is an invitation to learn more about what they need. People don't come to your website looking to make friends. They come first for information, to find out what you can do for them and their business. And rather than telling them what you want to say, invite your audience to learn more in a strategic way.
If you know your audience well, you'll know why they're coming to your site, what they're looking for, what their greatest pain is. Each webpage should answer those questions.
3. Every page MUST be driven by one clear call to action, or one absolute purpose. Before writing or editing the words on your webpage, answer this question: What do you want your audience to do, think, and feel when they've experienced this webpage?
The answer to that question is a filter. Run every word of your webpage through that filter. If the purpose of the webpage is to get the visitor to buy a product, every story on that page should be a conversation that invites the reader to click on a product. To get an ezine subscriber? Illustrate in as many creative ways as possible why they would want to sign up - and be conversational and gentle about it.
When your audience comes to your website - any page of your site - give them exactly what they need, so they know you're someone of value.
That's the job of your website - 24 hours a day, seven days a week.
Both Cordeline Gables & Lani And Allen Voivod are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Cordeline Gables has sinced written about articles on various topics from Computers and The Internet. Would You Like Simple Step-by-Step Instructions to Boost Your Traffic, Triple Your Conversion Rates, and Take More Time Off? Cordeline Gables invites you to Earn More, Work Less, and Enjoy Life With Your Own Mentor & Coach At a Price Anyone Can Afford.... Cordeline Gables's top article generates over 880 views. to your Favourites.
Lani And Allen Voivod has sinced written about articles on various topics from Sell Home, Internet Marketing and Legal Matters. (c) 2006 Epiphanies, Inc. As the "Content Lovers" of Epiphanies Inc., Lani & Allen Voivod help budding entrepreneurs and small biz dynamos "A-Ha Themselves" in fun and profitable ways. For FREE articles, tips, and strategies, sign up for their "Inciter" e. Lani And Allen Voivod's top article generates over 2900 views. to your Favourites.