History - This country was built by small independent businesses. The owner was always available to take care of his / her customer’s needs. There was a sense of pride and personal connection to that company. With today’s bigger corporations swallowing smaller companies and merging with businesses they have no knowledge of, there is a sense of losing the original purpose and deep understanding of a product that someone lovingly created and nurtured into the market one customer at a time. Corporate commitments are foremost to the board of directors and the almighty bottom line, not necessarily to the farmers that create the raw products or the environment which allows it and their profits to grow.

Passion - Independent roasters are in the business of roasting coffee for the love of it. They are creative and offer customers what they themselves enjoy and have discovered through the art of roasting.

Consistency - Most Independent roasters have one or a few hand -picked and trained roasters. They can oversee every aspect of their production and give you the highest quality and consistency of product.

Creativity – Independent Roasters are artisans. They create what they dream. Their style of roasting and their thoughtfully crafted blends are their unique signature of expression. Taste the coffee, know the roaster.

Buy Local – What does buying local mean to you? Many people like to buy locally produced products to support their city, state, region or their coastal area. Environmentally speaking, less fuel is used to send product to you the buyer and that, in turn, results in lower shipping costs and faster delivery. You also support the economy of your community which in turn supports your Quality of Life.


Bottom Line is Quality – Independent roasters have their direct consumers to answer to, not a board of directors they meet with quarterly. Quality is not compromised to bring the bottom line up by a half of a percentage point. Sales and profit increases are due to the satisfaction of the people they see walking through their doors, those they deal with via phone, and internet connections they’ve made.