OK so search engines exist to search, but who benefits most from search engines? Well, businesses benefit from search engines, but search engines do not primarily exist for businesses.

Search engines exist for the benefit of the searcher. The consumer is the individual that should gain the most benefit from a search engine. Search engines will always work to protect the trust of the consumer.

Many businesses will use Search Engine Optimization (SEO) strategies that ultimately fail because they were developed to exploit the search engine or explore a flaw in the algorithm of the search function. Once the flaw is discovered there is typically a radical restructuring of results. This can be frustrating to business owners, but it generally causes very little concern for the consumer.

Why? The search engine continues to learn from past success and failure as it improves search results.

With that in mind let me suggest that when you as a business owner begin to explore SEO techniques you should always make sure that the techniques you use are ‘white hat' or generally accepted by search engines.

You can improve your results by concentrating on a well-defined keyword or phrase. You can also gain points by making sure your have a steady supply of fresh content. This can allow you to discover the greatest overall marketing push from search engines.

I'd like to suggest one of the most positive ways to improve SEO marketing enhancement is to involve yourself in article marketing.

If you've never heard of this strategy before it is simply writing articles that have something to do with your product, service or industry. In this case you do not need to write articles that only deal with your site keyword or phrase.

Once you write articles (generally 400 words of more in length) you submit the article to as many free article directories as possible.

How does this help you?

Virtually all free article marketing directories allow you to place a bio with up to three links that must be included by anyone wishing to use your article on their website or blog.

Essentially there are two things that happen when you use this marketing technique. The first thing that will happen is your site will gain more exposure as individuals use your article and readers choose to visit your website(s) as a result of reading your work. The second thing that happens is search engines will recognize these multiple backlinks to your site and tend to rank your site higher. They do this because the more links back to your website from other site sources usually indicates a heightened level of trust and that makes your site a more positive choice for higher rankings.

If you can refuse the idea that you should find a way to trick the search engines and simply work to discover positive ways to direct traffic to your site you may actually find a more positive SEO experience and greater online visibility in the long run.