There is a whole art to buying the right watch for someone, in fact, even for yourself. You can pop down the local market and pick up a cheapy that will probably last you until you bang your fist too hard on the table. There is the slightly more upmarket one that you could pay a few hundred quid for. There is a choice of styles, colours, materials, sizes, the choice is endless.
For the sportier person there are diver's watches, aviator's watches, sailing watches and even golf or racing influenced watches. Most will have slight variations on your run-of-the-mill watch and some will just have colours associated with your particular sport or engraved signatures just to make it that little bit different.
Then you have your luxury watch. You don't have to rise far in the ranks of socialdom to know that a watch is an immensely important status symbol. That little bit of metal wrapped around your wrist doesn't just tell you the time, it speaks volume about the sort of person you are, about what you expect from life and about what you expect from others. It defines you as a person.
A bit extreme you may think but take a visit to your local gold club will show you all the men extending their left arm slightly more than the right in order to display their luxury watch. Personally, I wouldn't know the difference between a leather one from a local chain store and one that cost the wearer a thousand pounds but there are those that do know the difference and those are the people that count (apparently).
A new trend in the owners of luxury watches shows a leaning towards vintage watches. These, to the rest of us, are old watches, used and showing signs of long term wear, but sporting a price tag that takes the breath away. I'm sure I have one of those in the back of my drawer but I doubt it would fetch the same price.
Of course, if you wanted a luxury watch that someone else would struggle to match you should have snapped up one that was fashioned from salvaged bits of the Titanic. A snip at 150,000, pounds there are only a limited number in existence and were sold out within 48 hours of going on the market with a famous footballer being handed the first one!
So, apart from having a fragment of metal from the Titanic, what does this luxury watch have that others don't? Well, the Day and Night watch has that added dimension of not being able to tell the time. Encrusted with sapphires and mounted on a strap of crocodile skin, the face is divided into two sections - a dark half to signify night time and a lighter half to depict day time.
There is no hour, minute or second hand and simply divides time between day and night. A world unique, the makers say. They also say that anyone can buy a luxury watch that tells the time but it takes a more discerning individual to buy a watch that doesn't.
Profound words indeed! So, for the price of a small house you can buy an old bit of metal from the bottom of the sea, put it on a watch that will tell you all the information you could gain from simply looking out of the window and no more. Surely, once you had shelled out that sort of money for something so useless, you would be better off employing someone to slap you round the face and be ready with the smelling salts.
At my guess, the manufacturers of this luxury watch must have extremely large windows to see all those fools coming with their barrow loads of money.
One of the first knee-jerk reactions business owners may experience is to purchase a third party list of email subscribers while others may rent a list. The evidence for success (or lack thereof) is in the number of recipients who consider your email an intrusion or worse yet, spam.
You may ultimately find a few receptive customers, but for the most part this approach feels a bit like those dinner calls from telemarketers.
One of the fallacies of online marketing is that in order to be most effective you need to have a very large list. The truth is you can have a relatively small list of recipients if they are highly motivated. These individuals enjoy receiving your email and you make sure what you have to send is quality material.
Don't look at the size of your email list as the litmus test for your success in business. I would much rather have a small organically grown list filled with individuals who love what I have to offer and are inclined to come back often than a larger list of individuals who simply hit delete when they se my email.
I would much rather have these customers email me with positive feedback instead of those who express great anger that they receive the emails at all.
By developing your own opt-in email system for list building you improve the chances that those who do sign up are likely to be converted from prospect to customer. It may be best to leave shot-in-the-dark email marketing methods behind.
Give your site visitors every reason to sign up. It's not a bad idea to give them more than one reason. You can develop free downloads or extra knowledge-based content available with sign up. You might even go so far as to provide a sample email or ezine for prospects to look at so they can get a feel for the type of information you will be sending.
Keep your content laser focused. While you may have diversified interests, chances are pretty good your customer signed up because you stated (or implied) that you would be providing content, information and opportunities associated with a particular product or topic. Don't disappoint your customer's or prospects with information that is out of focus.
List building is an important way to gain and keep valued customers, treat your list building efforts as the development of long term friendships. Seek to serve the customer first and they'll likely be first to come back for more.
Both Catherine Harvey & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Catherine Harvey has sinced written about articles on various topics from Culture and Society, Home and Wedding Gowns. Expert buyer Catherine Harvey looks at the latest to be released onto the market.. Catherine Harvey's top article generates over 1500000 views. to your Favourites.
Scott Lindsay has sinced written about articles on various topics from Payday Loans, Computers and The Internet and Mens Health. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at:. Scott Lindsay's top article generates over 1830000 views. to your Favourites.