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Your Online Guide » Guide to Technology » Web Site Promotion

[B636]Better Search Engine Than Google
by Bruce Nolan, Bru
If you want a successful website, then you'll have to take search engine rankings if you want the free traffic that the search engines can provide. As one of the most popular search engines, receives over 300 million searches per day and has literally billions of pages in the Google index. So, you definitely want to get in good with Google for success on the web. Let's talk about how you can get better search engine ranks with Google. Here are a few tips that can help.

Tip #1 - Use Keywords in the URL - If you want better search engine ranks with Google use your primary keywords in the URL. When you make the website name or even when you create other pages to the website, using specific keywords in the URLs can definitely help you get better search engine rankings with Google and other search engines as well.

Tip #2 - Use Keywords in Page Names - As you create content for your site, name each page after the primary keyword for that page without overdoing it. Your visitors should be able to instantly tell what the page is about from the page name. But don't go overboard with long-tail phrases because if they are too long they can get cut off in search engine results. Overly long page names can also be penalized by Google and other search engines as spam.

Tip #3 - Use Keywords in Web Content - While you shouldn't totally jam your content full of keywords, using your keywords throughout your content and articles, will help you achieve better search engine rankings.

Tip #4 - Build Back Links - Link popularity is critically important. You need to make building back links a priority if you want to get in good with Google. There are a variety of different ways that you can build up links that point back to your site. You can use Forum posts and press releases but the method I highly recommend is article marketing.

Tip #5 - Theme of the Page and Entire Site - The theme of your site and each page should be in agreement. Instead of jumping from topic to topic, it is best to keep your site and each page focused on one theme to get better ranks with Google. While your site does not have to be one single, narrowly focused topic, it should not stray from a central theme of related topics.

So, if you want better search engine ranks, give these tips a try.

While, no one manual can teach anyone affiliate marketing or how to market a business successfully online, there is one method that can.

And that is: The method of trial and error, where failure is not an option.

So with that said, I would like to prove without a doubt; Why Writing Articles Is Much Better Than Search Engine Optimization.

There Is No Competition When It Comes To Writing Articles.

Do you know that one keyword rich article can bring you thousands of hits for years to come?
To discover this, I jumped into the article publishing business and started reading every article I could find on how to write and publish artilces online.

Well, this is not easy for newcomers, but I had to prove that if they could do it so could I. So, I wote my first article and kept checking the search engines. The increase in traffic grew steadily and my article started a life on it's own. That one article was being distributed all over the net.

I had absolutely no one competing with me only websites picking up my article and adding it to their article directories. My life as publisher began, and every week I wrote another article, getting more exposure for free.

Search Engine Optimization Is For Experts, Articles Don't Have Changing Algorithm.

While Search Engine optimization is the best method for getting free traffic from the search engine, you have to be a SEO expert to remain in the top ten for highly competetive keywords. The search engines are constantly changing and updating their algorithm, making it more difficult to maintain top positions.

Now, with article writing on the hand, I don't worry about any algorithm changes, all I have to focus on is keyword rich content and quality information that readers will be happy to get their hands on.

You Don't Have To Exchange Links To Increase Your Ranking.

Would you believe me if I told you that your ranking will increase with all the back links you get from one top article.

Yes, it's true. If you can get one hot article online, you will be amazed to see how many article directories will post this article on high PR pages (yes, pages with PR6 or higher). All these links will be pointing back to your site, giving you a boost in your ranking.

Now, as for Search Engine Optimization, you will have to come up with a great internet marketing strategy to get high PR sites to add your link to their site. You will have to do some Join venture deals or give them one of your own products for free, or just try plain old fashion email, and hope you will get a response.

All It Takes Is A little About Box At the Bottom Of Your Article.

This is often over looked by many affiliate marketing article publishers. You wrote such a great article and there is no link back to your website, so your name is spreading all over the Internet, but your sight is suffering from lack of traffic.

If your going to write articles, please don't ever forget to add your signature file in the about box. If they don't have one just append it to the end of your article. Make sure that the about box is allowing HTML, if not just add your website link.

I have to admit, that my first couple of articles got my name out there, but the about box had no link back to my site.

Now for Search Engine optimization, there are many factors you have to consider and I must admit that your better off purchasing a SEO-Book that will teach you the proper way to optimize your pages. Don't overlook this fact, but you need a little of both to make thing just perfect. So, Search Engine Optimization and Article writing go hand in hand.

Anyway, I do hope that you see the importance of article writing and that you will be bold enough to venture out into cyber space and publish your first article. It only takes one, to see the effect.

Article Source : Web Site Promotion Tool

About Author
Both Bruce Nolan & Alexander Marlin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Bruce Nolan has sinced written about articles on various topics from Site promotion, The Internet and Site promotion. Want more traffic to your site without paid advertising? Bruce Nolan helps you solve your traffic problems by harnessing the power of article marketing at
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