This is the time of year when everyone has made his/her New Year's resolution that "this year is going to be different." If you are one of those people, that is awesome. Even if I did not have a calendar, I would always be able to tell that it is this time of year due to the exponential growth of joggers/runners I see on my short drive to and from work. I kind of feel sorry for them as they relentlessly pound the pavement, likely for several miles at a time, traumatizing their joints and burning off precious amounts of muscle. The phenomenon of running to lose weight never ceases to amaze me because jogging/running long distances at a slow pace is far from optimal in terms of achieving desired body composition results. The good news for those of you who may have already started or are contemplating jogging/running is there are better ways to make "this year different." I am going to introduce you to a more desirable training method that not only addresses fat loss more effectively but also addresses the issue of time efficiency. This training method is referred to as GPP. It stands for General Physical Preparation. In basic terms, this type of training is intended to increase your capacity to do generalized work (i.e., to be "in shape").
In my estimation, 90% of the American population is deficient in this type of physical preparation, athletes included. Therefore, everyone can benefit by adding a bit of this training to his/her regimen. Not only will it help you drop some body fat, it also will help you function as a human being. I don't care who you are. You are going to be required to do some sort of physical labor in your life, whether it is carrying boxes of files up four flights of stairs, lifting and carrying several bags of cat litter or food to and from your car, or just chasing your young one around in the backyard. Not only will performing some GPP help to prepare you for these events, it will also help prevent injuries (fatigue and injury go hand in hand), and it will help you keep from being totally wiped out after such work.
I would like to relate a quick story about my experience with GPP. I have been an athlete for the better part of my life and lifting weights for physical preparation has been an accepted norm during that entire time. However, during my high school years I rarely touched a weight. It was not because of a lack of desire, but more because I lived 45 miles from my high school weight room and there was always plenty of work to be done on the farm. Well, during the summertime when everyone else was going to the gym, I would be in the mountains with my family hauling 50-200 lb. logs all around the forest for the better part of an eight hour day. I didn't realize it at the time, but I was doing some serious GPP. It crossed over to my athletic endeavors and allowed me to perform at optimal levels on the playing field in the fall. Needless to say, I am a big fan of GPP both for athletes and non-athletes alike. We are all human beings and we all have to do physical work at some point in our lives, so why not be prepared.
Copyright (c) 2008 Anderson Training Systems
Here are 10 secrets and tips for writing a better ?Solo Advertisement'. This is part 1 of 3 articles that should be very helpful with improving all your advertising. This article is just the beginning. In parts 2 and 3 we'll get into more advanced secrets and tips. But to write great ads all of these tips need to be a part of your ad writing process.
1) Have a great subject line ? Spend a lot of time writing your subject line. This is the most important part of your ad. It will determine whether or not your ad will be read. Don't make the subject too long. A power word, such as "free" or "save" may help. It has to interesting and believable with no hype. You will be competing with a lot of other subject lines in everyone's email boxes. It's got to be compelling enough to get people to click on it before they will ever see your advertisement.
2) Have a profitable webpage ? Make sure your website is making sales before you start spending a lot on ezine ads, This is very important! In fact it would probably be very profitable to hire someone to improve your salespage/website before you send any serious traffic to it. You can write the best advertisement ever but you still won't make any money if your website doesn't convert visitors into paying customers.
3) Target your ezine ? This is very important - Make sure the ezine you advertise in is targeted to what you're selling! If you're selling internet marketing products don't advertise in ezines about making toy trains. To search for your related ezines you can use: ?The Directory of Ezines' at: http://www.directoryofezines.com It's a little expensive at $147 for lifetime or $67 annually. But you should never be afraid to invest in your business.
4) Spam filter check ? Make sure you check all your ads against the spam filters! What if you created a killer ad with a great subject line and you spend $700 to send it out in this perfect ezine ? and the spam filters trashed it and no one ever got to see your ad? Can it happen? Yes all the time. You have to make sure not to use any words that will get picked up by the spam filters. Here's one you can use: http://www.ezinecheck.com/check.html
5) Spelling check ? You'll want all your advertisements to look very professional without any misspelled words. So spell check your ads every time before you send them out.
6) Format your ads ? Make sure your ad is formatted correctly. http://www.web-source.net/format_text.htm Lots of ads need to be formatted to 60 or 65 characters per line or else they may look very strange when they are published.
7) Subscribe before you advertise ? If you subscribe to the ezine you can learn a lot more about it. And you'll also know for sure when your ad is sent out.
8) Don't sell in your ad ? Remember your ad is to get people to visit your website not to sell. Your website will do the selling for you. So you'll want to write your ad to get as many people as possible to visit your website.
9) Track all your ads ? Always track all your advertisements to find out how profitable they are. For example you may spend $100 and send your ad to 10 different ezines at $10 each and only make $90 in sales. If you don't track then you will be losing money. But if you track you may find out all your sales came from just 1 ezine ? and you are in fact making a good profit. Now you can concentrate on this one ezine and make more money.
10) Test, test and test again ? Test different ads to find out which one works the best. Try writing 3 or 4 different ads and see which one gets the most clicks to your website, and the most sales. Then when you have a winning ad you can test it in different ezines. And when you have a winning ad in a winning ezine then all your hard work will have finally paid off.
If you follow this advice you will be well on your way to writing better ?Solo Advertisements. You may want to make a copy of this article to use as a checklist when writing your ads. Remember to see more advanced secrets and tips be sure to read parts 2 and 3. They'll also give you a better understanding of how to create great advertisements.
Both Troy Anderson & Duane Marx are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Troy Anderson has sinced written about articles on various topics from Fitness, Fitness Program and Marketing. To Read the Anderson Training Systems Weekly Blog go to: If you have specific questions. Troy Anderson's top article generates over 135000 views. to your Favourites.
Duane Marx has sinced written about articles on various topics from Fitness. Duane Marx has written several internet marketing articles. Be sure to visit his website ?Proven Ad Secrets? at: