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Your Online Guide » Ideas for Marketing » Email Auto Responder

[W523]What Is Short Term Disability
by Joan Masterson, Joa
An autoresponder is a product that gives immediate gratification to both the Internet marketer and to the subscriber. For the Internet marketer, it gives them the ability to be able to contact an individual immediately after they fill out the form on the website. This gives the impression of you being on the ball because of the e-mail being delivered immediately and it also helps you to strike while the iron is hot and get your message in front of them before they go off to another similar website. For the subscriber, it gives them the ability to hear about your product or to learn about you personally without having to take any further steps. The e-mail is in their inbox and they can look at it at their leisure.

For this reason, many people consider autoresponders to be a short-term tactic. The fact of the matter is, however, that it can be a part of your long-term business practices if you do a few things correctly. Of course, the short-term benefits are easy to recognize whenever it comes to the instant delivery of the first message but the long-term benefits may be a bit more difficult to distinguish.

First of all, you need to take into consideration the 20/80 rule. This is the understanding that 20% of the individuals that you contact will make up 80% of your profits. This is especially the case of those that have become customers and are no longer just potential clients. A good auto responders company will make provision for you to be able to move individuals around from list to list. Once an individual signs up for your product and subsequently joins your existing customer list, they should be removed from the potential customer pool. You can then get busy selling them any backend products that you have in place and since they are already customers, many of them will continue to purchase from you.

An autoresponder is also just the first part of the contact with these individuals. Many of the reputable autoresponder companies also give you the ability to contact them in a broadcast message whenever you want. Although it is good to allow the initial autoresponder series to run, you can then move them into a completed list and e-mail those individuals on a regular basis. In this way, you are using your auto responder software as a newsletter software.

Our journey started in the bustling port city of Mumbai (Bombay), home to Asia’s oldest stock exchange. Then we moved on to visit high-tech campuses in Bangalore and Hyderabad. The latter is only miles from the ancient city of Golconda, once renowned for its diamonds. From there, we were off to green Kochi on the Malabar Coast, with its many coconut trees, rice paddies and slow-moving rivers. We wound up the trip in the north - traveling to Jaipur, in hot and dry Rajasthan, then to Agra to see the Taj Mahal and, finally, to the dusty capital city of Delhi.
In Delhi, I walked through the old market of Chandni Chowk, which I had read so much about. Once it was a destination for camel trains from Kashgar, traders carrying jasper and sardonyx, cinnamon logs from Madagascar and much more. Today, it’s still a busy market, lined with shops where you can buy just about anything.
I feel I got a good taste of what India’s all about - our itinerary was so packed it would take pages to tell you everything I saw and did. Of course, I also met with money managers and private equity firms operating in India. That’s how I learned some interesting - and surprising - things about investing in India.
For example, did you realize that India suffers from an acute shortage of hotels?
Our group stayed at wonderful hotels during our trip, such as the Rambagh Palace in Jaipur and the Oberoi Amarvilas in Agra. Still, the room rates were so out of whack with everything else. The supply-demand balance is so tight that the average room rates in some cities have reached the $400 level. Overall, room rates in India are higher than current average room rates for New York, London and Singapore. It was one of the most stunning economic facts of the trip. That $400 goes far in India, which is not true of the dollar in too many places of the world these days.
Hard to imagine paying that much for a hotel room in India, isn’t it? But it does make sense…the entire country of India has fewer hotel rooms than the city of Orlando!
This is why we had to book rooms nearly two years in advance to get the hotels we wanted. It’s not a situation that’s going to get a lot better anytime soon. The number of tourists visiting India will likely increase 10% per year through 2012, according to the World Travel & Tourism Council. That would make India one of the fastest-growing tourist destinations in the world, to say nothing about the business travelers. Some companies have gone ahead and put up their own hotels on land they already own. They run these hotels for employees and business visitors. They can’t afford to sit around and wait for government approvals to build new hotels.
So opportunity No. 1 for investing in India would be to develop and run hotels in India. Unfortunately, there is no way for you as an investor in publicly traded stocks to do that. We heard a couple of developers talk about hotel and resort projects they have on tap. These were attractive, I thought, promising 30-40% annual rates of return on modest assumptions for hotel occupancy and room rates. They also have recent success stories, such as a 250% gain on a project started in January 2006. The people on the trip with me will have a shot at investing directly in these projects if they choose, but for purposes of this letter, it’s a tough insight to act on.
The real estate market is hot in India all around, and it’s attracting some mega money flows. Goldman Sachs calls India “the most exciting real estate market in Asia." Overseas funds have raised $2.4 billion through September for investing in India. There’s another $1 billon ready to come on in the last quarter of the year. According to Private Equity Intelligence, investors will pour another $4-6 billion in 2008 into property funds with an Indian focus. All told, the market could grow from $15 billion to $90 billion by 2015. Kind of mind-boggling, isn’t it?
Even something like office space is in short supply. Commercial property space has doubled from 2002. Estimates call for another 150 million square feet over the next five years, and 500-650 million square feet over the next 10 years. That’s a lot of real estate.
In addition to real estate, there are many parts of the domestic economy that are attractive for those interested in investing in India. Unlike China and the Southeast Asian economies, India’s economy is not so dependent on exports.
The explosive growth in India’s economy is mainly a grass-roots-driven trend. There are about 200 million participating consumers in India, with tens of millions added annually. Needs are everywhere - for power, water, basic infrastructure.
Unfortunately, yet again, many of these opportunities are off-limits to public equity investors. This was a common frustration as I traveled in India. Investing in India is just not that easy. Foreigners cannot own Indian shares directly. Only institutional investors can. You can participate directly in certain projects, as I mentioned above, but that’s not helpful for our purposes here.
The easy way to invest in India is to buy the polite merchandise.

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Both Joan Masterson & Properties Mls are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joan Masterson has sinced written about articles on various topics from Hoodia, Bad Breath and Hoodia. Put your email marketing on steroids! Get a free trial at ">Top Autoresponder Service Try it for yourself and see. Joan Masterson's top article generates over 18100 views. to your Favourites.

Properties Mls has sinced written about articles on various topics from Health, Finances and Mortgage. For More Information Visit: . Properties Mls's top article generates over 1220000 views. to your Favourites.
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