Email autoresponders work like a fax-on-demand. If you send an email to an autoresponder address, you will immediately get back a prewritten email message. An email autoresponder is a 24 hour sales letter for your product or service. Up until recently, email responders usually only sent one message back. But as discussed above, people need repetition in order to fully absorb the message and understand the information. People even sometimes forget the message altogether after a few days. Some people also need a push to purchase a product or service. A series of follow-up emails gives them that push!

Today autoresponders allow a sequence of messages to be sent to a prospective customer at various intervals. For example, when someone requests information from an autoresponder, there could be a sequence of five different emails sent every other day. Everything is done automatically for you using these sequential autoresponders and you do not have to do any hard work! All you are responsible for is creating the message in each email. It may seem like a lot of work to create all those follow-up email messages, but I can guarantee that the time will be well spent.

If a prospective customer doesn't purchase after the first email, by using a sequential autoresponder, you can send follow up emails that offer a discount to purchase your product or service. The beauty of sequential autoresponders are that it does not cost you any extra money to send follow-up emails. You need to close the sale while the prospect is hot. They obviously have an interest in what you have to offer or they would not have sent an email to your autoresponder for additional information.

Sequential autoresponders are not only good for follow-up sales letters, you can also offer a course over email. Offering a free e-course, report or newsletter is one of the best ways to not only capture email addresses or subscribers, but once set up with follow up messages, the most powerful tool on the internet.

The key to success with any online business is to build an opt in list and then to communicate with your list subscribers. Doing so manually is time consuming and time is money as we know. Automate with an autoresponder and see your profit soar!