As a form of feedback, many marketers and business owners receive queries from their target clients who are able to read their messages in their catalog printing and print catalogs for example. These questions provide us with feedback on what are on the minds of consumers, hence, providing us the means to mold our marketing campaigns to answer their concerns.
A study from among marketers came up with the following questions that should be considered by all of those who are thinking of marketing one's business:
- How do we get more people to read our collaterals? - How do we get more people to act on our offer? - How do we get more people to contact us or visit our shop?
According to many marketers, most of these issues deal with one simple fact - that in order for you to have an effective marketing campaign, you need to provide a strong content. Indeed, content is both king and queen. In order for you to enhance your convincing capabilities and get your target clients to buy from you, your content should be your priority. It is time for your design to take a back seat in your collaterals such as your catalog printing for example.
Strategies and techniques to enhance your design can indeed help you attract as many clients to your business. But without quality and valuable content, your efforts and tactics are just for naught. Without relevant and significant information to offer your target readers, you are left with marketing collateral that gets disposed of faster than you can print them.
Relevant and quality content that provides useful information is what you should have for your content in your print catalogs for one. Delivering your message in such a way that compels your readers to take you up on your offer is the most effective marketing collateral you can have. If you fail to do this, all your time, efforts, and money just go to waste.
Thus, you should keep one question in mind when delivering your content in your collaterals such as your catalog printing: will your readers be glad to have taken the time to read your collaterals?
This is the very key that you should remember when writing and finalizing your content. Satisfied readers mean successful campaigns for you and your business. If you constantly strive to have the best content for your print catalogs for example, you are more than likely to have consumers that would be glad to see your collaterals regularly.
With quality and relevant content, your marketing collaterals become effective materials that your clients read and keep even when your campaign is no longer available in the market.
The video has been added on May 22, 2007, about 9 months ago. As of today, it has been commented on 7,764 times and has been marked as favorite 43,030 times.
To date, it has been the referenced in about 106,000. Search for it has reached a considerable amount of volume that statistics for its search has already made it to Google Trends (Google trends only graphs searches that has become popular through the use of a certain algorithm)
The phrase "Charlie bit me" itself has been exploited by several webmasters and several venture capitalist to get more traffic into their website or blogs. The mother of the boys commented that "I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . ."
Not to be left behind by bloggers and other business minded person, the parents has started to do something about the income opportunity that can be derived from the popular phrase and the considerable amount of traffic brought about by the popular youtube video. "Charlie bit me" t-shirts are now made available by the parents in an online store.
The parents did the right thing considering that the video features their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the popularity and the high volume of traffic that the video has brought.
Certainly the video is so cute and the British accent adds to its attraction. (Several "Charlie bit me" spoofs are not so cute at all; in fact I would say that they are lame)
If we were to learn something from this "Charlie bit me phenomenon" or "Charlie bit me craze" only one lesson comes into mind and that is CONTENT IS STILL KING. It's still "The content stupid" no matter what other Search Engine Optimization (SEO) gurus say. Majority of "Charlie bit me" fans know about the video through verbal recommendations. Undoubtedly, "Charlie bit me" fans did not know about the video by searching for "funny videos" in the search engines. It is also quite obvious that the parents of these kid did not do some advertisement, or tried to increase their back links, released several press releases, bought some articles or bought text link or google ads to increase their traffic. The reason why the "Charlie bit me" video has become so popular is because people go crazy over the content. They love it so much. It's funny and its so cute. I am not saying that we should not give importance to SEO strategies and techniques. What I am saying is that we must realize that in the end, high volume sustainable traffic to your site is mainly due to rich content.
Oh by the way, if you really like the video I really recommend that you buy the shirt.
Both Lynne Saarte & Zigfred Diaz are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Lynne Saarte has sinced written about articles on various topics from Site Promotion, Business Cards and Ezines And Newsletters. For comments and inquiries about the article visit: . Lynne Saarte's top article generates over 14800 views. to your Favourites.
Zigfred Diaz has sinced written about articles on various topics from Site Promotion, Marriage and Finances. Zigfred Diaz is a huge of the craze but this is not what his blog is all about. He blogs on several interesting topics including. Zigfred Diaz's top article generates over 5400 views. to your Favourites.