A great approach that invites surfers to your web site is to write articles that relate to issues faced by Dad's and get them published in article directories. These kinds of articles are often picked up by webmasters to publish on their websites or send out to their email lists. At the bottom of your article you can put a resource box, that lists your credentials and one or two links back to your website. This will benefit you in many ways.

One way writing an informative article will benefit you is by establishing you as an expert in your niche. One way to get people to read your article is to make sure it something that people want to read - fill it with information that interests your target audience. For example, you could write an article about some of the challenges faced by single Dads.

Or maybe you could do an article on how fathers can get quality time in with the kids when they work long hours. You want something that will grab the readers attention and compel them to click through to your site.

A second benefit is that you will be getting highly targeted one way links from everyone who publishes your article. This will become much more important in the future as the search engines decrease the value of reciprocal links. The links from articles will grow over time as more and more webmasters publish it on their site.

In order to get the highest benefit when submitting articles, your target should be to submit to directories where it has the highest chance to be seen and picked up by webmasters who have a need for content that relates to fathers.

Submitting to the big articles directories is good, but you should also submit to targeted niche directories where your article can get straight to those who really want it.

Another benefit is, of course, traffic. Your article will get plenty of eyes when another webmaster publishes it on their site or from their emailed newsletter, and they like your style or your information, they may just click through to your site. Believe me, I get plenty of traffic from the articles I write and that traffic can translate into more sales.

Here some tips on how to get your article noticed:

1. Give people what they want. You can get a lot of information from the emails that people send you through your site - what do they ask about the most? Write an article about that topic and it's sure to have a wide audience. Another thing you can do is put up a poll on your site and ask the users directly what they want to learn more about.

2. Grab their attention right off the bat. Get them to read the article with an interesting title, something like "10 Things Dad Really Wants For Fathers Day" could compel any one buying for Dad to click and read.

3. Write in a conversational tone. Don't just spill out a bunch of dry facts, write like you talk. Go back through and read and edit. Stay away from run on sentences and don't jam all the sentences into one or two paragraphs - break them up and even separate single sentences that are important. Readers like to skim so make it easy on their eyes. Don't make it too long or too short either about 300 to 600 words is good.

4. Use an outline to get organized. Sometimes the hardest part is getting started. Try jotting down your ideas or main points you want to make and shuffling them into an outline form.

Once you get started writing, it really is easy. Just a few articles can help drive in quite a bit of traffic!