Well, you can put your mind at ease. Google has an ad review process that checks the ads they send to your site. This ensures that the ads that you serve up are family friendly and that they comply with Google's strict editorial guidelines.

Google's ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content.

If that is not enough, you have the capability to block competitive ads and choose your own default ads.

That is another nice feature: Google kind of lets you run your own show.

Now, another thing you might be concerned about is whether the ads will clash with the look, feel and color scheme you have got going with you site.

Do not worry. You can customize the appearance of ads and choose from a wide range of colors and templates.

Same thing goes for your results page. Reports are customizable, too.
Google provides flexible reporting tools that allow you to group your pages any which way you want.

This means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.

If you would like some more information about this and also how to start making money on adsense I strongly recommend a book called: ?Building Your Own Adsense Empire.?

It is a great tool for those of you who would like to increase your income on-line.