Enchanting it is as Landes takes the reader through various areas of Europe, evoking not only sight through pictures, but through the other senses. Although one would think that her photos would only induce appreciation through site, Landes? photos are so defined that they look real. I found myself touching the pictures, expecting to feel the bright green ferns. I imagined the smell of the water blooms, and almost heard the pipe organ in the Fraumunster Church.
The other thing I found delightful was to see photographs of places I've been to: Linderhof Fountain, Temple of Venus, city view from a castle in Heidelberg, Cologne Cathedral, and of course the Leaning Tower of Pisa. Going through Landes book was like revisiting Europe.
?Europe for the Senses? is more than a picture book. Landes also explains some of the architecture as well. An example is, ?Pisa a collection of clay-colored roofs being interrupted by a pallid square of marble structures. Contain a smirk when you ponder Pisa's only claim to fame is an engineering failure; imagine the perplexing mixture of pride and embarrassment for its creator, knowing the world remembers you for this crooked tower too unstable to ring its own bells.?
Landes adds a wonderful section on Austria. To me, Austria is one of the most beautiful countries I've ever been to. The photos of garden urns and fountains are magical. I love the statues in the gardens and have tried to recreate the same atmosphere in our own courtyard. She also adds photos of the various frescoes in the St. Charles Cathedral.
Secondly, I love the Netherlands, and of course Landes added a wonderful section. She explains ?Rows of colorful tulips as far as the eye can see'it?s tulip time in the Netherlands. As each flower greedily reaches for the sun, countless visitors at the Keukenhof Gardens snap pictures and purchase bulbs and seedlings.? It is obvious that Landes was one of those snapping pictures. The rainbow of colors that are portrayed in the photos of ?Europe for the Senses? is spectacular and the hyacinths are so true to form that I feel like putting my nose into the picture. In fact, I'm sure I can even smell the flowers!
Sure, advertising is easy if youre Pepsi or Apple, but what if you dont have millions of dollars to throw at TV and print ads? Any business owner out there looking to cut their marketing budget should look no further than Guerrilla Marketing for FREE Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson.
Weve all heard examples of businesses that spend nothing on marketing and yet never seem to be lacking in customers (Krispy Kreme Doughnuts comes to mind), but how do they do it? On the first page of the book Levinson lets you know that it is possible to grow a business without spending a dollar on marketing, but that it takes a lot of energy and time. Each of the simple tactics the book discusses (there are 100) are deceptively simple and, according to Levinson, have proven track records.
All that you need to get started is a telephone, a computer, a printer, business cards, and access to the internet. After that you will not spend another dollar. Techniques range from the relatively obvious, such as write a marketing plan and have a website, to not-so-obvious things such as establish a referral program and get involved in your community.
Many of the tactics involve giving to receive. In addition to doing volunteer work in your community, Levinson suggests joining local networking groups, giving away your product for free to non-profit organizations and schools, and doing free presentations on your area of expertise to local organizations. Levinsons tactics will not just help improve your bottom line, theyll help you become a more altruistic entrepreneur.
If theres one downside to the book, its that some of the techniques involving computers are outdated. For example, Levinson suggests advertising on free online classified sites. That may have worked years ago, but these days those sites are covered in spam and I doubt that any business would gain anything from listing on them. The book was written in 2003, so most of the techniques are still pretty valuable, but theres just a few that stand out as infeasible in 2006.
When reading Guerrilla Marketing for FREE by Jay Conrad Levinson, I found myself constantly putting it down and jotting down ideas that could help supercharge my business. Levinson truly invokes your creative juices. And the best part is that all of the techniques cost you NOTHING. This is a no-brainer purchase for all entrepreneurs and small business owners.
Both Irene Watson & Adam Mcfarland are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Irene Watson has sinced written about articles on various topics from Entertainment Guide, Photography and Entertainment Guide. Vicki Landes writes weekly articles that appear in several online news outlets and have been featured on Learn more at ht. Irene Watson's top article generates over 1600 views. to your Favourites.
Adam Mcfarland has sinced written about articles on various topics from Home Based Business, Photography and Entertainment Guide. Adam McFarland owns - Lists that can be edited at any time from any place in the world. Email, print, check from your mobile phone, subscribe via RSS, and sh. Adam Mcfarland's top article generates over 6600 views. to your Favourites.