Their reaction is usually due to the fact that they just don't realize what a simple kettlebell can do for one's physical fitness, strength building and fat loss. I mean hey, it's just a simple little sphere with a handle, right? Where are the gears, the cables, the springs and pulleys that are a hallmark of a real piece of fitness equipment?

Here's a secret: You don't need all that complicated (and really expensive!) stuff.

The same folks who balk at paying $90 for a kettlebell would have no problem whatsoever dropping $300 or more on some "total gym" that uses rubber bands to give them a "full body workout" and maybe $100 a month in expensive (and unnecessary) dietary supplements. Don't forget those exercise machines that are advertised on TV during those two-minute long commercials... They're so expensive that they don't even mention the price, just the monthly payment! (BTW, I researched some of those Bowflex and Nordictrack gadgets: they cost as much as $1,500 and UP)

With a kettlebell you can get both an aerobic and anaerobic (strength building) workout in just a few minutes a day that (if you're so inclined) can leave you feeling like you went 3 rounds with Mike Tyson. You can work your arms, shoulders, legs, abs, chest and back all with that little iron cannonball. Also, anyone who knows anything about weight training will tell you that working out with a free weight is far superior to using a motion that moves along a track.

Using Pavel Tsatsouline's techniques (Pavel is a former physical training instructor for the Soviet Special Forces) and a common sense diet you will see your strength increase rapidly and the fat come off quickly by using kettlebells.

Another benefit is the small size of kettlebells... no hunting for a spare room or extra closet space to store them, or having an eyesore like a treadmill or universal gym (soon to be used as a clothing rack) in the middle of your bedroom.

So if you think that kettlebells are too expensive, think again.