Ecards need no introduction. Ecards became a major trend sometime in the 1990s and has remained just as popular. The ecard era has arrived big time! Gone are the days when people would stand in a queue miles long to purchase a card for It seems way long ago that scores would flock to the card store to buy a greeting for those important moments. Back when the ecard boom began it seemed like it would hardly last long. The concept of sending online greetings seemed like an reckless business move. Inviting people to move beyond the time honored custom of giving and receiving paper cards was easier said than done. People needed to appreciate the wisdom in adopting technology to perform something that was earlier manual. For those looking to get the perfect ecard that seems to read your mind and put it into words, well this is the place to be. Enter the people who make Blue Mountain Cards possible. Any mention of ecards is definitely incomplete sans a reference to Blue Mountain Cards. Now where is Blue Mountain Cards placed in this flourishing industry. Blue Mountain Cards have been trendsetters in this market, and have created a huge impact. Blue Mountain Cards have been nothing if not a leader in the industry. Its a fact that Blue Mountain Cards has seen phenomenal growth along with the ecard market in general. Blue Mountain Cards has expanded to be the leading ecard provider, and has remained on top for over 15 years. And the magic with Blue Mountain Cards does not end there. You must try Blue Mountain Cards to understand that here you hold the reins to create that perfect ecard. With Blue Mountain Cards making the right card is piece of cake. With user friendly features and personalizing options, you can even modify everything from what the card says to its entire look and feel, be it color, graphics or text size. Now you know how to make a tender ecard for your sweetheart, or even one for your mother on her birthday. Make the occasion memorable with an exclusive Blue Mountain ecard!
Have you heard of Blue Mountain Cards? Back in the 90s there was a huge rush of companies trying to provide online ecard services. It seemed like everyone thought somehow giving away ecards was going to be a business model. Business models based on advertising revenue were quite frequent back then. This is a difference with todays focus on real revenue. However, with web 2.0, you could argue that its started all over again. The ecard space is a funny one. This is the space that is eating the lunch from the old paper greeting card space thats been around forever and a day. In some ways its a normal case study of technology advancement over a paper based product. But you should look deeper. eCards are not exactly the same product as paper greeting cards. Paper cards come from a store and require you to mail them. An ecard comes from a company like Blue Mountain Cards and is completely electronic. The products here are just not the same. So we are actually seeing technology change the wants and desires of the buyer here. You see this also in pcs, telephones, tvs and other electronic products. How exactly did blue mountain cards dig out of this hole? First, Blue Mountain Cards had a big lead going into the game. They planned well.. It seems like the executives at Blue Mountain Cards new they were onto something big, but that it wouldnt last. So the company was sold while things were still really really hot in the dot com sector. An amazingly well-timed move. Ill bet many people wish they had that type of timing. So now its 2008 and what is a business model like Blue Mountain Cards still doing around? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. I often wonder if management teams like that are really lucky or create luck due to their experience. This is not a small business. Regardless of their underlying financials, this business made a name for itself in a multi billion dollar business space. I think this accounts for why they are here today. Its a textbook case of building a brand in a new market. The part this is far from any text book case study is how they exited at the height of the crazy valuations. I guess thats where a little luck goes a long way.
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