Decided by the things you do to develop the search engine rankings of your site, it could be portrayed as white-, black- or grey hat methods. The initial one being correct things like putting only genuinely usable for your site, while the black hat strategy would be made up of strategies that the big search engines like google, yahoo and msn are going to eventually reject - spamming other people's blogs and forums with links to your site, to illustrate.
Logically enough, the grey hat methods land somewhere between "right and wrong" and are things that you might bring through, providing that you use the guidelines with care. For a typical webmaster distinguishing between these methods isn't at every turn all that simple, especially with so many authorities offering to sell us their newest high-quality advice when it comes to achieving rankings and making money online.
If money's all that you like...
The ethics of the matter aren't perhaps as one-sided as one might guess either.
On the one hand it is absolutely clear that super seo'ed adsense sites filled with not worthwhile content - that could equally well read "hey ha la di da" or some comparable gibble-gabble - are meaningless to the sober-minded Internet user, and no one likes to have their favorite discussion forum or blog spammed with shameless plugs for miracle medications that promise to increase sexual potency. As the search engines make their living on serving up relevant and gainful information, it is purely logical that they do nit interpret on these black hat sites and methods with understanding eyes.
However, the Internet is literally made up of it's users and so long as you aren't breaking any real laws, you are free to make websites in whatever manner you wish to. If your goal is to bring out a blog farm consisting of hundreds of blogs that has zero value to human visitors, there is nothing but time and cost constraints stopping you from doing so.
The sort of people that do this are in it just for the money - they readily bring up large amounts of webpages that aims for certain keywords they can monetize in one way or another. The aspiration of these sites isn't to give the visitor anything of value, but to get him or her to click on an ad that will take him to a place where he will hopefully spend some money instead.
So in a way, this is indeed nothing at all but a marketing tactic, and some people are reportedly making a genuinely good living using this type of approach.
For the "polite webmaster" though, who just desire to tell folks about his pastime or wants to offer consumers real products and services, it's presumably a good idea to stay well away from anything that could be determined black hat search engine optimisation.
Not because it's morally questionable, but seeing as how it most likely will hurt his bottom line all things considered.
So what are “Black Hat" techniques?
“Black Hat" techniques are unethical techniques that some web site owners use to get their site listed on search engines. They usually use these techniques to get a high search engine listing. Here is a list of three common “Black Hat" techniques you should avoid if you want to please search engine spiders.
1.Keyword stuffing. Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
2.Invisible text. Quite a few cheap sites use this tactic, which involves making keywords in a font that is the same color as the background, so that readers can’t see the massive amounts of keywords, but search engine spiders can.
3.Doorway pages. These are pages that regular visitors cannot see, but search engine spiders can. They are used to trick the search engines so that the site gets a higher ranking. Why are “Black Hat" techniques bad? They’re bad because they go against the rules set forth by search engines. Not only do they go against the rules, but they also hurt the visitor’s experience. Who wants to see a site stuffed with keywords? “Black Hat" techniques are unethical and wrong.
Do “Black Hat" techniques work?
Yes, they do, which is why people use them. But these techniques only work temporarily. Eventually the search engine spiders catch on and your site is permanently banned from being listed. This is why you should never use “Black Hat" techniques. It may pay off for a few short weeks, but it permanently hurts your site and its credibility on the internet.
So if I can’t use “Black Hat" techniques, what techniques can I use to help my site get listed high on search engines?
Fortunately, there are multiple techniques that you can use to get your site legitimately listed high on search engines. We’ll go over two such techniques right now. Keywords
Earlier in this article, we talked about keyword stuffing. While keyword stuffing is an awful thing to do, the natural use of keywords is perfectly fine. By natural, we mean keywords that are spread throughout a document in a way that isn’t blatant.
How do you naturally use keywords in your content to benefit your site? Well, before you even write your content, take a few minutes to identify some keywords that are relevant to your site. Then, begin to write the content. Try to incorporate the keywords you have picked out in a natural way throughout the content. Ideally, if your content is 600 words, you’ll want to use the main keyword between 6-18 times, which is a keyword density of 1-3% (keyword density is the number of keywords divided by the total words of a document). Anything less than that won’t be beneficial to your site. More than 3% keyword density might seem like keyword stuffing, so try not to go much past 5% keyword density. One thing to keep in mind is that actual people are reading your site. Thus, you should make sure that the use of keywords does not distract your readers from the whole meaning of the content.
Linking
Linking is a very common practice between web sites. How do you do it? Well, you ask a site that is relevant to yours to post a link to your site on their site. In return, you can offer to link to their site on your site. That way, both sites get a benefit from the linking.
How does this help your listing? Well, each time a search engine spider visits a page with a link to your site on it, the spider will then visit your site. If you keep the above in mind, your site will get listed high on a search engine with no danger of being pulled.
While “Black Hat" techniques temporarily do work, they never pay off in the long run. So if you want a legitimately high search engine listing, don’t use “Black Hat" techniques. Use the natural methods for high search engine rankings!
Both Andreas Sundstrom & T. Detty are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Andreas Sundstrom has sinced written about articles on various topics from Site Promotion, Affiliate Programs. Andreas Sundstrom has marketed online for more than six years. On his he reviews various SEO techniques including the latest tactics presented in. Andreas Sundstrom's top article generates over 1600 views. to your Favourites.
T. Detty has sinced written about articles on various topics from SEO Search Engine Optimization, Site Promotion and Marketing. Terry Detty finds and his passion. In addition to ma. T. Detty's top article generates over 135000 views. to your Favourites.