Type one: why should I buy something cheap to come with a high tech machine, isn't it a shame? People bought their iPhones for 600$ when they first came out, at that moment an iPhone is not just a phone, it's more like a trend and fashion. Even now, the latest 8GB version still cost around 350$. A big investment should have some thing expensive to match with. Due to that thought, manufacturers are making quite a lot far more expensive cases. Do yourself a favor, you will find that these days 100$ can't afford a "luxurious case", and to make consumers think their money worth more they get, these cases are featuring more than ever. When waterproof cases no longer attract eyes, carbon fiber cases appear in our sight. Not to mention golden handcrafted case embellished with array of diamonds.

Type two: Spending dozen of dollars or more just for a case? It is ridiculous. Still a few people complain for the pricey cases. For those people, function is foremost, not fashion. Then don't care how good look it can add to iPod, neither do they plan to watch video under water or show it off just because of another case. What they want is just the assurance of when the iphone drops, they pick it up and found it still OK. Yes, simplicity is what they want.

Type three: I would like go cheap with this. Not all the people in the world are rich. Some people saved months in order to get an iPhone, so for a iPhone cases, they rather remain merely on scratch protect. Silicon case, a normal pouch can meet their needs, and these kinds of cases are quite affordable and easy to get for them.