There's no doubt about it -- keeping up with your marketing tasks can be overwhelming, whether you choose to market via networking, print advertising, or through a strategic set of online techniques. As I have a virtual company and can work with clients from around the globe, I don't like to limit my marketing to local efforts. Having a viable presence online is more important to me and seems to work best for my company. Therefore, I primarily concentrate on things I can do to bring visitors to my website and demonstrate my expertise to them while they are on the site.
Recently inspired by a blog post that I had read, I decided to create a regular daily, weekly, month, and quarterly marketing to-do list. First, I brainstormed a list of ideas of marketing tasks that I perform regularly, and others that have remained on my to-do list for awhile, as I've never gotten around to them. Then I categorized them into either a quarterly, monthly, weekly, or daily task. On the third examination of these tasks, I went through and culled all but those to which I thought I could realistically commit on a regular basis. marketing to-do list as appropriate, or substitute other tasks that are a better fit for your business.
Quarterly Tasks
1. Send out post card campaign to targeted national media list promoting myself as an expert. Prior to mailing, have VA call contacts to update list.
2. Request testimonials from new coaching clients, membership site members, product purchasers, and speaking gig hosts and update appropriate pages on my sites.
Monthly Tasks
1. Update my blog with new reading lists, recommended resources, products, etc. 2. Update the media page on my site with links to new press coverage I've received, press releases I've submitted, and story ideas I can offer to the media.
3. Write promotional copy for free list building telecasts and have VA submit telecasts to major event promotion sites
4. Create handout for free telecasts and conduct telecasts.
5. Send out at least three feelers for potential online collaborations/strategic alliances or joint ventures with other sites, speakers, etc.
6. Create one new information product and upload it to my sites for sale.
7. Check click-through and conversions with ezine and banner ads and determine whether to renew for another month.
8. Research and find one new online advertising resource to try.
Weekly Task 1. Check on my Google, MSN, and Click River PPC ad campaigns to ensure they are still current and relevant and update any bids for any keywords on my list where I have been outbid.
2. Write an article for my email newsletter.
3. Find a great resource to recommend in my newsletter and write a personal article for email newsletter.
4. Send out the email newsletter to list.
5. Publish the article on my website.
6. Archive the ezine to my site.
7. Have VA publish the ezine content on my business blog and on my social networking blogs at My Space, Face book, Twitter, and Ming.
8. Have VA submit the main newsletter article to articles banks and distribution lists.
9. Create a pod cast from my article and distribute to pod cast sites.
10. Answer a reader-submitted question and post response in blog.
11. Create one additional blog post on Monday and set it up to publish on Tuesday.
12. Review my Google Alerts and find a new blog with a respectable Google Page Rank and comment on a post.
13. Do a Google search for keywords that best describe my business and see where my site shows up in organic search. As needed, conduct SEO tweaks on my sites for betting rankings
Daily Tasks
1. Read the blogs to which I subscribe and post comments as appropriate.
2. Review the emails from the discussion lists/forums to which I belong and post comments/questions as appropriate.
3. Log into my social networking profiles at Face book, Linked In, Self Growth, Twitter, and Ming and approve friend requests.
4. Spend about 15 minutes each at Face book and Self Growth making friend requests, commenting on pictures or videos, or responding to emails.
5. Send 1-2 updates to Twitter and Face book profiles about what I'm doing at the moment.
When you have your Internet marketing action plan outlined with quarterly, monthly, weekly, and daily tasks, your prospecting well never runs dry. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up. If you create and follow an Internet marketing action plan, you'll never be hungry for clients again!
That's not the kind of positive thinking I'm talking about. Positive thinking, as defined by Dr. Norman Vincent Peale, is more about a change of attitude. It's about taking your situation and looking for the "seed" of change that can allow you to turn the situation around.
I'm sure you have a lot of dreams, ideas, and goals for your life. We all have things we want to change and want to achieve. Your first step here should be a change of attitude. With a change of attitude, then you need to translate your goals into something quantifiable. A goal is no good unless it's something definite. Then, it's time to take action.
Now, if you want to change your attitude, you'll need to change the way you think. Below are seven tips you can use to change the way you think and find those "seeds" of solution in your life. Positive thinking can help you see solutions you might otherwise not have considered.
1. Stop talking about your problems, dreams, and goals. Write them down. Look for the seed of change within your problem and see if you can use this to solve your problem. You need to believe that you can change. You need to believe that you can grow and become better.
2. Commit yourself to thinking about the life you actually want. Can you visualize in detail your new life? The more clearly you can see exactly what you want, the easier it will be to visualize the steps you need to take to achieve what you want. Again, this is about belief.
This should include thinking about your life from different perspectives. You may want to change your financial situation, but what about your health, your relationships, your spiritual life? You really need to consider these things too when visualizing your ideal life.
Norman Vincent Peale always said, "Believe, achieve, receive." It's really that simple.
3. Remember that you will only be in this particular moment in time one time. You will never have this moment again because each moment in your life is different. Savor each moment. Get the most out of each moment of your life.
It's been said that "life is too short." It really is. Get a grip on your time and learn how to manage it effectively. Don't waste your time on thoughts that will diminish your opportunity to be everything you want to be. What I mean by this is don't waste your time dwelling on anger, hatred, revenge, or the past. These things only hold you back, and it's unnecessary baggage you simply don't need.
4. Exercise gratitude. Be grateful for every good thing in your life. The truth is, if you dwell on negative things, you will only attract more negative things. In my life I've noticed that when my thinking is negative, it shuts down the opportunity to find the solution to a problem. If you're a writer, like me, then it can certainly effect your ability to get new ideas, as well as write. Stay positive. You will certainly see a difference in what you can accomplish.
5. Don't waste your time dwelling on the past. We can all do this Shoulda/Coulda/Woulda mode where we regret how we handled a situation or didn't take action when we should have.
The problem here is that you can't change the past. Occasionally you might be able to change the situation. More often than not though, it isn't possible. Better to move on and quit beating yourself up. Live in the now because the now is all you have. Make it the best now you can.
6. Keep a sense of humor. It's been estimated that about seven out of 10 American adults are angry about something. Anger, in the right situation is actually a positive emotion. It can help us see where we're going wrong in our lives. It's not anger that's the problem; it's how we deal with it.
Deal with your anger in a positive way. Solve the problem because anger will only turn to resentment if you don't deal with it. In the long run, unresolved anger will only hold you back. Why not just deal with it and get rid of it?
7. Believe that you can change your life. Henry Ford once said, "If you think you can, or you think you can't, you're right."
Positive belief is crucial. Otherwise, when you finally do get what you want in life, you won't be happy with it. In fact, you won't be happy at all. Get honest, get rid of your baggage, and live honestly. You can't take the next step, which is action, if you're not honest about why you want what you want. If you want to enjoy what you receive, and be happy, then you need to be honest about your reasons for wanting something.
Take that first step towards positive thinking. Change what you believe. Then it will become easier for you to effect lasting change in your life.
Both Vicky33110 & Jinger Jarrett are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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Jinger Jarrett has sinced written about articles on various topics from Marketing, Site promotion and Home Based Business. Want more powerful life changing tools to help you change your life? Then visit . You'll find 1000s of dollars in free audio, ebooks and. Jinger Jarrett's top article generates over 27100 views. to your Favourites.