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[C896]Comparison Of Two Companies
by Chris Lees, Chr
I was analyzing a couple of sites today as I was researching a few new niches. I was looking at the link building niches like, link building services, link building software and things like that. I noticed a few interesting things when I closely inspected the backlinks of these two sites. I don't want to name the sites because I'm not sure the owners would be thrilled with that, so no names. Suffice it to say I was in particular looking at the link building services niche.

One of the sites I was examining was that of a well known link building expert. Definitely not a house hold name but in the seo and internet marketing community this guy is "a name" player. He is a totally white hat seo kind of guy and on his site he warns the readers about shady link building services and techniques. He talks about how "the other" guys take short cuts and don't do this and that. It's evident that he practices what he preaches if you look at his links.

The other site I was analyzing was in the number one position right above our white hat friend. This site just talked about link building and how important it is. It didn't really get into how they will avoid taking short cuts or warn others about shady tactic, but at the same time they seemed like a pretty white hat seo service too. Not as white hat as the well known expert but white hat enough. Their backlinks were distinctly different that the other fellow and I'll explain how.

The well known white hat guy had great links! He had links from authority sites in his niche which is link building. Big plus right there! He had do follow links from sites like Search Engine Journal and SEO Book. Top notch trusted sites. However his anchor texts were all over the place. He had hardly any anchors for the term he was competing for which is 'link building services.' Strange as usually you need to have good anchored links to rank for a keyword that is so competitive like that.

The links he did have were from pages and sites that were very topically relevant. The page titles that linked to this site were about link building services and the links were sometimes in the content as well as on the sidebar. The last thing I want to say about our famous friends site is that it is quite old. I believe it was a 1996 or 1997. Age plays a huge factor in trust.

Our other site, the top ranking site was only 18 months old yet it ranked number one! Upon inspecting the backlinks I saw that they used lots of focused anchored links. They had a ton of links anchored with "Link Building Services" and all sorts of varieties on that. The pages that the links were coming from were relevant but not as much so as the other guys site. There were many links that came from generic pages as well yet they all had keyword focused anchored links.

In conclusion this shows you that links from topically relevant pages mean a whole lot and that google knows that your site is about "x" if the sites linking to it are about "x" even if you don't exactly have "x" in your anchored links. However, the number one site managed to take over that position in 18 months (compared to the famous guys site which is 12 years old) with lots of anchored links. So the ultimate in linking therefore seems to be anchored links from relevant sites and pages.

Most people know that already but I had never seen it so clearly and interesting presented as I did in comparing those two sites. I also find it interesting how different techniques achieve similar results. No doubt about it though that building anchored links is the quickest way to get there.

Rosin, who has covered religion and politics for the Washington Post, has crafted an insightful — some of more moderate or liberal political persuasions might find scary — story of a relatively new institution, one that has a mission of preparing an "evangelical elite" for political leadership.

Until I read God's Harvard, I had not known of a religiously oriented school so driven in this mission. Historically religious institutions, including national universities such as Notre Dame were founded to train spiritual leaders. While they still take spiritual leadership seriously, such schools have long embraced a much broader academic agenda, including pre-professional training. Teachers do not need to be of the same faith as the order that leads the school. Notre Dame, for instance, boasts highly regarded business and law schools that welcome men and women of all faiths, so do sister institutions such as Boston College and Georgetown.

Patrick Henry College places literal interpretation of the Bible and approved classical literature front and center in its academic curricula. The institution seeks faculty who agree, in writing, to make that commitment. That does not make it different from the 105 schools in the Council for Christian Colleges and Universities — of which Patrick Henry and well-publicized Christian institutions such as Bob Jones University and Liberty University are not members. The school embraces discipline, to keep young people from temptation, but so do other Christian schools. The drive to place students and alumni into the upper reaches of political and media power sets Patrick Henry apart.

Founded in 2000, Patrick Henry College is a very small school, only 300 full-time students, and very selective. SAT scores of enrolled students range just below Ivy Leaguers. Their students, it appears from reading God's Harvard, are no less bright and inquisitive as their peers at Harvard in Cambridge, Massachusetts.

For curiosity's sake, I read Rosin's book back to back with Excellence Without A Soul, a critical reflection of undergraduate education at Harvard, written by Harry R. Lewis, former Dean of Harvard College. While Rosin is a journalist and Lewis is a mathematician and college administrator, they both presented some interesting contrast between God's Harvard and the nation's oldest, and probably most academically recognized university.

Harvard, in Massachusetts, was interestingly enough, founded as a divinity school for the purpose of training ministers. Students who did not desire to become spiritual leaders took the same classes as those who did. While Harvard has such roots, it has long been thought to be a secular institution.

Dean Lewis touches on several concerns for Harvard: a struggle to define the school's intellectual and moral purpose in a consumerist higher education marketplace; professors are hired for their scholarly accomplishments, and not to be mentors to the young and confused, while the school espouses otherwise, and, he adds that "colleges no longer do a good job of helping students grow-up" because they have had to become surrogate parents. He also discusses the need to incorporate civic values in undergraduate education.

Going on the stories in Rosin's book, I'd say that Patrick Henry College has no such problems.

Harvard's undergraduate school is a liberal arts school; there is considerable freedom to select courses and distribution requirements are not terribly confining. Dean Lewis appears to believe in the liberal arts and general education requirements that form "part of the student's whole education which looks first to all his life as a responsible human being and citizen."

Lewis appears, in his book, to say that a liberal arts education is no longer appreciated by Harvard students, or their families, although the value of the good name of Harvard is still respected. He talks of hovering or "helicopter parents" who expect satisfaction for their money and their child, and question the university's practices and judgment, in name of value, to protect their investment.

Lewis also speaks of liberal education as "a period in which young people can be freed from the presumptions and prejudices with which they were once raised, freed by the power of ideas to pursue their own path in life." Going on his writing, I have to be more impressed by Harvard students and alumni than I had been before I opened this book. They are bright, motivated and successful, even in a setting where there has been grade inflation and few pats on the back from the faculty.

By contrast, Patrick Henry, an institution that targets bright home-schooled students has little choice but to reach out to parents; their children have not been taught alongside peers in more traditional public and private schools. If I were a father who had home-schooled my children for several years, I would want to know about the academic program and student life of the prospective college that my son or daughter might attend. I would also want to know if my values would be carried forward away from home.

Harvard and Patrick Henry do share similar motives: to select students who will make a difference. However, Patrick Henry reminds them that they will; their faculty and administration will give their students a pat on the back, or a kick in the toukis when necessary.

I did business with colleges and universities for almost a decade, at a time of great technological change and values-driven politics — both family values and financial values. I am impressed by the institutions that find their niche and stick with it instead of trying to be all things to all students.

You'd be surprised which institutions do well to stick to their knitting. I can name names, and I can tell you that Harvard is not one of those institutions, but based on Rosin's book, I'll add Patrick Henry on my list.

I may not agree with the politics of the institution, but I cannot deny that their students, parents, faculty and administrators are joined in a common mission. Evangelical political leadership is not going away; those who served the departing administration will lie in wait as legislative aides, journalists, researchers and lobbyists until they have a new leader in the White House.

That does not mean that Harvard is not a great university — that has been proven statistically and otherwise, time and time again — and its community has been the impetus for its greatness. However, traditional colleges and universities have too often looked to Harvard as a benchmark or a model, even when it has not been Harvard's mission to set the missions for other schools to follow.

That makes little sense; you might be able to duplicate the Harvard's academic pressure, but you cannot duplicate the Harvard community. It's better for colleges to find their own way, as Patrick Henry has done, and let Harvard be Harvard.

Article Source : Pg. 35

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Both Chris Lees & Stuart Nachbar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

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