Companies and suppliers in the construction industry are behind most other industry sectors in the construction industry when it comes to taking advantage of the internet marketing opportunities available online. While this is a problem, it represents a huge opportunity for forward thinking firms that want to make sure they get in early.
In comparison to other sectors such as finance, recruitment, online retail and travel, there are a small number of firms really taking online marketing seriously. Therefore, low competition equals far lower costs of entry for internet marketing activities such as pay per click marketing and search engine optimisation. For example, finance sector firms are paying up to ?20 per click on Google for phrases such as debt management which compares to as little as 50pence a click for bidding on phrases such as ?construction services?. Furthermore, competition for natural search engine rankings is insignificant in comparison to finance and travel sectors.
The people responsible for bringing the industry up to speed with allocating money to search engine marketing are the Marketing Managers and Marketing Directors of the major construction firms. To assist I have released a 28 page eBook written specifically for Marketers in the Construction sector. This can be downloaded free from
The ebook contains search engine key phrase analysis on 23 key areas of construction including; machinery, plant hire, property development, building, architects and engineering. Also included is a fascinating insight into the most popular brands being searched for online ? in April 07 the top 4 were Persimmon, Bryant, George Wimpey and Belway Homes. The research in this industry report is based on search behavior and data on search engines from the 31 days of April 2007 and contains exact Search Phrase and No. of Searches.
There are vast numbers of people searching for all types of construction products and services, plus competition on Google, Yahoo & MSN is low because only a small number construction companies have an effective Search Marketing campaign in place.
What does this research tell us?
Market share comparisons ? the number of searches for each phrase gives an insight into the comparable number of searches of each search phrase type. For example, ?Building Material? (87,124 searches) is more than 2 times larger than ?Builder Merchant? (36,492 searches).
Brands market share comparisons - the number of searches for each phrase including a brand gives an insight into the comparable number of searches for major brands in the construction sector. For example, ?Persimmon Homes? (165,640 searches) is more than 3 times larger than ?Bryant Home? (45,086 searches).
Most Popular Phrases ? up to 100 of the highest count search phrases for each category are included in this report. This gives a starting point for identifying which areas your Search Engine Marketing efforts should begin and which phrases may give some ?quick win? opportunities from Pay Per Click Marketing.
In the construction business, it’s simply unwise to operate without insurance. There are several different types of insurance with many different providers and policies, so it can be frustrating and time consuming to get the right coverage that you need. Read on to find out about insurance that you need and easy ways to get it.
Liability insurance is one of the most important things that you will invest in for your company. Especially in the construction industry, if you aren’t insured against claims of negligence, accidents, or other unforeseen events, you could lose your business.
In the UK, it’s a legal requirement that you have Employer Liability Insurance. This type of insurance protects your company from claims of negligence brought about from an employee. This coverage insures you against any potential claims that an employee might bring about arising from an injury or illness to that employee that was caused by working for you. Like any employer, you do everything you can to prevent accidents and hope that no injury will occur. However, accidents do happen and that’s why it is a legal requirement that you have this type of insurance.
Public Liability Insurance is another essential policy that you should have to protect you, your business and its assets. Although it is not legally required, Public Liability Insurance is something that most clients insist on contractors having in place before the work begins. Public Liability insurance protects you from claims coming from a member of the public or damage to property. By having this insurance in place, you can avoid unnecessary delays and give your clients peace of mind.
When searching for Liability Insurance, you should always get several different quotes and look into policies from several different insurance providers. By comparing policies, you can find out which one is best for you and your company, and also find the best price. There are online services that can help with this process as well. If you are interested in saving time and money, find a website that can give you instant quotes from different insurance companies and let them compare policies for you. Although these services help tremendously with the process, you still need to look closely at the policies to make sure that they are what you are looking for. Finding the right insurance can be time-consuming and confusing. But with a little patience and help from an online comparison service, you can find what you need to be sure that you and your company is adequately covered.
Both Phil Robinson & Kausik Dutta are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Phil Robinson has sinced written about articles on various topics from Search Engine Marketing. Phil Robinson, Founder & Managing Director, ClickThrough Marketing - an offering search engine optimisation, pay per click marketing. Phil Robinson's top article generates over 590 views. to your Favourites.
Kausik Dutta has sinced written about articles on various topics from Satellite, Home Improvement and Alcohol Treatment. K.S. Louman writes for www.constructaquote.com. For more information on Liability Insurance, or to find out how to get instant