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I certainly understand how that happens. After all, we are becoming a nation of job seekers successfully sold on the concept that we need a professionally written resume in order to conduct an effective job search. So much emphasis has been placed on the resume that the cover letter is often an afterthought.
As a former hiring manager who reviewed hundreds of resumes AND cover letters, I can tell you that the cover letter should be anything but an afterthought. When I was looking for top-quality candidates, I used to focus my attention first and foremost on cover letters.
In fact, I would use the cover letter as my first screen of candidates. Like most hiring managers in large-scale corporations, HR would send up to me their top picks after reading through the dirge of applicants and conducting phone interviews. My first order of business was to read the cover letter. If the cover letter was fraught with spelling and grammar errors, sounded like it was written for any and all potential employers, and was nothing more than some scripted template, I refused to even read the resume.
Why? Because I saw the cover letter as the job seeker's chance to communicate with me directly. After all, the letter was supposedly written to me or to my company. The resume, I knew, was targeted toward my industry or to someone hiring for a particular position. I figured that someone who lacked an ability to communicate with me, knowing that they were applying for a position in my company, was not the kind of individual I wanted to fill my position.
Listen. I recognize how hard it is for job seekers to put together quality resumes and cover letters, much less to find the time to get them out the door. But, hey, last time I checked, they were looking for work…. I don't think it is too much to ask to take a few extra moments and personalize the letter a bit more.
Here is what always impressed me:
1. Why are you choosing to apply here? (Whatever you do, make it sound like you are interested in the company as a whole, not just because you want a job.)
2. What do you know about my company?
3. What do you know about the products/services we provide?
4. What types of clients do we serve?
5. How do you see yourself fitting in to the mission of our organization?
A simple perusal of the company website can certainly help answer these questions. I don't think anyone expects you to have insider knowledge. But it is nice to know that you are considering a candidate who took a few extra minutes to tailor the letter to your company. No one likes to think they are potentially hiring someone who is willing to work anywhere, even if that is true.
Although your cover letter is as significant as your resume, career and job coaches put more emphasis on writing a good cover letter for obvious reasons - prospective employers usually read the cover letter first. For most employers, a resume is a kind of "fact sheet" that supports the academic and professional accomplishments you highlight in your cover letter. There's no such thing as a "one size fits all" cover letter when applying for a job. You will probably be targeting different types of jobs in your search, so it is crucial that you adapt your cover letters to fit the needs of each particular employer.
Below are 5 tips that will help you write the kind of stellar cover letters that set you apart from the crowd and get noticed by employers.
Write for the Employer - Not Yourself
Your letter should be precise and must strictly address the needs of the employer. All too often, job seekers make the mistake of writing long and detailed letters, only to ignore the needs of the company. Your employers are too busy to go through mundane letters – and if you write a cover letter that is all about you and don't address their needs, they are bound to ignore your job application.
Show Your Enthusiasm
Too many job seekers write cover letters that are mere synopses of their resumes. Recruiters want candidates who are enthusiastic, passionate about their work, and eager to shoulder new responsibilities. In your cover letter, you must indicate your eagerness to learn new skills and adapt yourself to a new work culture. It's your job to convince them that you have that ‘X' factor that sets you apart from the rest of the crowd.
Highlight the Most Important Facts from Your Resume
You may be a great artist or a volunteer in your community, but unless the employer is specifically asking for this experience, you don't need to put it in your cover letter. For instance, you may be a great painter, but if you are applying for the position of a graphic designer, recruiters will be put off to see other skills being emphasized in your cover letter. Focus only on those specific skills in your resume that are required for that particular job.
Include Facts about the Company
You employers will be thoroughly impressed if your cover letter indicates your knowledge about the company and its mission. Educate yourself about the company, its recent accomplishments and the nature of their business before you write that cover letter. These days, almost any company can be researched on the Internet, so there is simply no excuse for not doing this.
Be Aggressive With Your Follow-Up Request
After all, you are writing to them for a specific purpose. In the concluding paragraph, you must request an appointment and express your willingness to come in for an interview. Tell the prospective employer that you will make a follow-up call after a few days – and include a specific date, rather than making a vague promise to call. And then actually follow through on your promise.
Writing an effective cover letter is very important to increase your chances of getting that coveted interview call. If you find that you need more guidance than the tips above, consider using the services of a career coach or a professional resume writing service so you can start getting the interviews you deserve.