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[C1221]Credit Card Market Share
by Elizabeth Sabin, Eli
From time to time banks introduce new credit card products to their customers as well as improved marketing approaches. Financial experts have analyzed the novelties appeared on the credit card market and singled out the best offers for the present period. So, what are the new trends among credit card deals?
Fees
As for the credit card fees, they haven't changed a lot. Good and excellent credit cards such as Advanta bank Business Platinum MasterCard still come with no annual fee and the fee for a bad credit card remains within $50 per year. However, due to the unstable economic situation, banks are likely to be in need of new resources and they will get them by raising the fees.
Rates
Most banks set a variable interest rate on their credit card deals. As the Fed interest rate has been cut, most rates tend to be dropping. Nevertheless, your percentage rate depends on your credit score and history and all the deals are individual. But if we take into account the lowest rate possible (like at ), there's a chance for cardholders are most likely to save on their APR. New card offers also feature 0% APR on balance transfers and purchases during the introductory period.
Rewards
Credit issuers offer different kinds of rewards credit card deals, so any consumer can find a reward plastic according to his/her spending habits and preferences. Among new rebate credit cards you can find rewards programs directed towards home improvement, dining, retail stores or fitness clubs, etc. Just keep in mind that the majority of rewards credit card are intended for good or excellent credit history.
Bad/No credit offers
Banks are now differentiating credit card deals for bad and no credit. Some credit card issuers have introduced card for no credit only, i.e. for the new credit users. Some of such cards have quite attracting terms, such as no annual fee and moderate APR.
Business credit cards
Businesses have become being more and more in favor of credit issuers. They are now ready to offer rather considerable rewards to business owners. Business credit cards come with no annual fee, zero APR till February, 2009 and a high credit limit. Credit card companies are so well-disposed to small business than ever.
Thus, banks have a lot to offer and it's the customers' interest to take their time to look through all the deals and find the plastic that meets their financial needs. To succeed in this it's important to study the modern tendencies on the credit market. Keep abreast of the financial changes and you will always be able to take advantage of the credit card you choose.

The analytics used to determine your risk level was based on multiple factors. Your total balance in relation to your limit, as pulled from your credit bureau was first, recent delinquencies with any other creditor or even a change of address would trigger a review. Additionally, if you have recently received a card and charge it up to the limit, you are also risky to the banks.

Most banks have moved away from "universal repricing", which was basically the "kick" when you are down. In other words, if you missed a payment on any of your other credit cards, banks would reprice you from 19.9 percent up to 24, 28, even 30 percent because you were risky. This is part of the reason that I no longer work in the financial services business.

Banks still will reprice you however they do it under the guise of portfolio level pricing changes or annual change in terms. Banks stick these changes of terms either in your statement envelope or send you a mailer. Read these notices carefully, they are all written in legal jargon so that the average person does not understand what they mean.

It is highly recommended that you "opt out" of any repricing change, which inevitably means that you must write a letter. You can not opt out of pricing changes by phone calls. Banks also like to put a clause in the contract that states if you accidentally use the card, you have opted in to the pricing change. If you Opt Out, cut up the card immediately to ensure you do not fall prey to this clause.

Make sure to read the disclosure statements that come with the invitation to apply and more importantly the Retail Installment Credit Agreement that comes with the card. These agreements are typically written in a font that no human can read comfortably. There are critical points about how your relationship with the credit card company will be dictated. Important items such as payment cut off times, due dates, fees, payments and other very important information. Rest assured that if you ever miss a payment, go over your credit limit by a dollar or break any other contractual obligation, the bank will hold you to it. This translates to repricing your account, closing your account or even lowering your credit line.

Banks have state of the art systems that track everything that happens in your relationship with them. There are internal behavior and scoring systems that tell them how profitable you will become to them, or not profitable. They make every decision in your relationship with them based on these scores.

Based on our current state of economy in the US, look out for credit card companies to scrutinize your financial picture more closely. Rest assured that if you carry more than 2 credit cards, you are a target for a repricing strategy by one of the banks. There is nothing easier to squeeze money out of a portfolio than to reprice a couple hundred thousand customers.
Article Source : How To Handle Cards

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