Did you know that could possibly multiply your sales receipts within a matter of weeks or months? Of course, other factors will play a role in the overall success of this strategy, but many company owners claim that the simple step of accepting credit card payments increased their income dramatically in a relatively short amount of time. That is why you need to know more about the benefits of credit card merchant services.
Basically, the premise of using credit card merchant account services works like this. You find a trusted lender with experience in merchant accounts. You might even want to check with customers at some of the lending institutions to see if they are satisfied with their merchant account services. You also can find online testimonials, although these may be biased when situated at the Websites of various lenders. You could visit chat rooms devoted to topics like this one that are sure to be discussed among entrepreneurs or start-up business owners. After getting objective feedback on several possible lenders, you can choose the one that seems like the best bet for your company.
It is a simple process to apply for credit card merchant account services. After reducing your possible underwriters to three or four after searching the Internet or checking with colleagues, it then becomes a matter of comparing and contrasting benefits with fees. Some companies are so well known that they can afford to charge more for their merchant account services. Others have recently added this option, so they might reduce, avoid, or omit certain fees in order to get your business. However, you may have to pay these fees after the first year or another type of trial period. Read all the terms carefully so that you understand how the account works, how much it costs, and what the potential glitches might be. Contact the lender with any questions or uncertainties before applying for an account. Then, when approved, you should feel confident that you have made a good investment.
Obtaining credit card merchant account services will let you accept credit card payments from your customers in a variety of ways. If you own or operate a store, for example, they can pay onsite with a credit card processor that you can plug into a wall outlet. But if you deliver goods or services to homes or businesses, you may want to take along a wireless credit card processor. Depending on how your customers like to pay and the level of involvement you want to pursue, you can add a pager and an e-check or debit processor right away or later on, depending on equipment cost and your need.
Being approved for a merchant services account will help you expand the way you do business. Many consumers prefer to pay by credit card, so accepting payments via this method will attract that segment of buyers and increase your volume of sales. Soon your profit margins should increase as well. Start thinking now about adding credit card merchant account services to your business.
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Your online business needs to accept credit cards. That’s true whether your business is the next ebay or you’re just selling your old collectibles on ebay. You’re simply holding your business back if you don’t accept the payment method of choice of the internet. Sadly, many people think they won’t qualify for a new merchant account to accept credit cards, or that it will be too expensive or complicated. That might have been true a few years ago, but not anymore.
Why Anyone Can Accept Credit Cards
Low cost. In the US, the cost of accepting credit cards is around $10-$20/month in flat fees, plus a small percentage of your sales, called a discount rate. For an offline business, the discount rate is as low as 1.69% (lower for debit cards). For an online business, discount rates are as low as 2.19%. Yes, online businesses are considered riskier and therefore are charged more. Still, 2.19% is much less than even many offline businesses were paying just five years ago. Non-US business will likely pay significantly more, but likely not more than a few hundred dollars a month and maybe a 6% discount rate. That's still a small price to pay to build a thriving online business.
No upfront fees. There are now merchant account providers that charge nothing upfront–no application fee, no deposit. (For US businesses only.)
No minimum number of sales. If you sell nothing in a given month, that's fine. Your account won't be cancelled so long as you pay a small minimum fee in lieu of transactions (usually around $25-$35/month).
Low credit threshold. Believe it or not, qualifying for a merchant account to accept credit card payments is easier than qualifying for a credit card account. Even people who have a bankruptcy on their credit report may qualify for a merchant account (though they'll be in a more expensive higher-risk category). The credit check only takes a few minutes. Just give the representative your Social Security number or EIN and you're done. For non-US businesses, the credit check might be a little more in-depth, but not impossibly so.
Why You Need to Accept Credit Cards
Prestige. Admit it: you can't be a real business if you don't take credit cards. At least, that's how the average consumer or entrepreneur sees it.
Trust. Accepting credit cards means your name, address, and social security numbers are on file somewhere with a bank, so you're a lot less likely to be a crook. It also means that your customers can dispute the transaction if you don't put out the goods.
Sales. Online customers make the vast majority of their purchases with a credit card. They are not going to change their ways for you.
Western Union isn't enough. Bank wires offer very little consumer protection, so no one trusts them for paying online. Besides, most people have never used it before, and again, they're not going to change their ways for you.
PayPal isn't enough. Some people simply don't trust it. There are entire websites devoted to horror stories with PayPal. Other prospective customers worry about having to set up a PayPal account to make payment. Even a slight doubt is enough to send many visitors to the "back" button. Don't leave room for doubt.
Why Accepting Payments Online Is Easy
Easy-to-use gateway websites. With most merchant accounts, you get a login on a website of a "gateway" which lets you manage your entire account with up-to-the-minute information. It's very similar to online banking.
Technical support. Most merchant account providers offer telephone and email technical support to help you figure out how to use your account, including how to integrate it with your website. Tip: choose a provider with 24/7/365 technical support over the phone–and that doesn't charge an additional fee.
Preconfigured shopping carts and web payment forms. You won't have to do anything to your website if you opt to use a shopping cart of payment form that's already been set up by your payment processor. Just link to it from your website and you're done.
Why Applying to Accept Credit Cards Is Easy
Online and telephone applications. You don't have to mail anything.
Fast. You can apply for a merchant account to accept credit cards in the morning and be taking payments in the afternoon.
No contract. Some credit card merchant account providers do not require an annual contract (for US businesses). The arrangement is strictly month-to-month. Of course, there are still companies that will try to lock you into a year-long contract, so be careful.
See how easy it is to take credit card payments? Don't wait any longer. Apply for a credit card merchant gateway today. It's easy to do, and your business needs it. Once you're taking credit card payments, you won't be be just like a real business–you will be a real business.
Both Ravinderjit & Joel Walsh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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