A press release or media release, as it is also called, is a condensed article that is written in a journalistic style.
The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization.
Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.
The really cool thing is that if you submit it to the correct places, you may get a phone call requesting an interview!! This is huge for your business and website.
This is NOT scary...It's just like writing any other piece of info. Make the press release JUST one page.
Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases.
Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.
Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases. This is NOT scary...It's just like writing any other piece of info. Make the press release JUST one page.
The really cool thing is that if you submit it to the correct places, you may get a phone call requesting an interview!! This is huge for your business and website. Press Release Example and Template
FOR IMMEDIATE RELEASE:
CONTACT: Contact Person Company Name Voice Phone Number FAX Number Email Address Website URL
XYZ, Inc. Announces Widget to Maximize Customer Response Rate
This headline is one of the most important components of the press release as this needs to "grab the attention" of the editor. (Just like any other article or blog post or video)
It should be in bold type and a font that is larger than the body text. Preferred type fonts are Arial, Times New Roman, or Verdana. Keep the headline to 80-125 characters maximum. Capitalize every word with the exception of "a", "the" "an" or any word that is three characters or less.
City, State, Date- The first paragraph of your press release should be clear and concise. The opening sentence contains the most important information; keep it to 25 words or less. Never take for granted that the reader has read your headline. You'd better entice the reader. Remember, your story must be newsworthy and factual; don't make it a sales pitch or it will end up in the trash. Pretend like you are the reporter. What would an objective reporter write?
Answer the questions "who", "what", "when", "where", "why" and "how". Your text should include pertinent information about your product, service or event. If writing about a product, make sure to include details on when the product is available, where it can be purchased and the cost. If you're writing about an event, include the date, location of the event and any other pertinent information. You should include a quote from someone that is a credible source of information; include their title or position with the company, and why they are considered a credible source. Always include information on any awards they have won, articles they've published or interviews they have given.
Keep your sentences and paragraphs short; a paragraph should be no more than 3-4 sentences. Your release should be between 500 to 800 words, written in a word processing program, and spell checked for errors. Don't forget to proofread for grammatical errors. The mood of the release should be factual, not hyped; don't use a sales pitch as it will ruin your credibility with the reader.
The last paragraph before the company information should read: For additional information on (put in the subject of this release), contact "name" or visit www.yoururl.com. If you offer a sample, copy or demo, put the information in here. You can also include details on product availability, trademark acknowledgment, etc. in this area of the release.
ABOUT (COMPANY) - Include a brief description of your company along with the products and services it provides.
- END - At the end of the release, you need to indicate that the release is ended. Otherwise, the journalists don't know if they've received the entire release. Type "End" on the first line after your text is completed. If your release goes over one page, type "MORE" at the bottom of the first page. For a great example of a press release that I recently put out, go to this link: http://www.prlog.org/10122195-in-this-uncertain-economy-small-businesses-are-saying-no-to-expensive-advertising.html
So, when is it a good time to put out a press release? ANYTIME! Have you thought about hiring your first employee? Have you come up with some kind of compelling reason to get people to your website (newsletter, free samples of your product)? Did you buy a state of the art printer and you're now putting out full color brochures? How about your baby finally being successfully potty-trained...okay, maybe not ANYTHING. You'll have great results with press releases, especially with the PAID submission services. Sorry cheapos! Usually you get what you pay for.
Copyright (c) 2008 Dan Dimit
As the affiliate marketing business model continues to mature there are certain trends beginning to emerge. One of these centers around how to use your affiliate marketing website. In this article let's talk about 4 trends you should be aware of when it comes to using your website to make more money as an affiliate marketer.
1. As a general rule using the affiliate marketing website given to you exclusively is a bad idea. When you think about this logically why would you want to promote something that thousands of other people have the exact same thing of?
Many people choose to do this because they do not know how to build a website of their own, or what alternatives are available to them. However, the trend today is on getting away from replicated affiliate marketing websites and utilizing other tools to promote affiliate marketing products with.
2. Blogging is an extremely popular way to build an affiliate marketing website today. As a matter of fact, static websites are being replaced with interactive blogs almost every second of the day somewhere in the world.
Many bloggers choose to monetize their blog with affiliate products because of how easy it is to do. With a blog you can sell many different affiliate marketing products in multiple ways including blog articles, videos, RSS feed e-mails, podcasts, email marketing, and much more.
3. For people who want to focus on a specific program or product, reviews sites are becoming very popular. This is a fantastic way to warm up a visitor to your product before passing them through to your sales page.
A review page allows you the opportunity to give an honest assessment of your product including both the negative and positive aspects of it. People appreciate this more than they do reading a hard core sales letter initially.
4. Another thing successful affiliate marketers are doing is promoting a landing page by capturing contact information before sending the visitor through to their review page. This landing page allows you to build an opt in email list for future follow up. You can warm your prospects up with relationship building before sending them through to your affiliate marketing website.
In summary, these are four trends as it relates to building an affiliate marketing website. You will need to determine which way is best for you, but these are how the successful affiliate marketers are doing it right now.
Both Dan Dimit & Tim Stokes are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.