The role of the telephone has changed over recent years but today it remains a vital instrument in any successful modern business. Whilst there may be alternative methods of communication available none has the reliability nor guaranteed response that the telephone provides. How would you choose to contact the emergency services for instance?
The telephone provides an immediate connection with a real time response. It is due to the mounting pressure for immediate response that has driven everyone who may at any time be away from their office to carry a mobile phone. The mobile telephone however has its downsides, for example how many times do you find yourself in an area with no coverage or call someone on their mobile and not get an answer?
The telephone in the office is always reliable and inevitably your backup to your mobile phone ...for urgent enquires please call my office on....
The telephone today is used for enquiries requiring an immediate answer therefore effective use of the phone is mission critical if you are not to lose your customers to a competitor. If you are selling a product and they cannot find out if product X has feature Y they will find your competitor and ask the same of them, the result being that a sale is lost.
After sales care is just as important if you have a customer with one of your products that has a problem and they can not get an answer from you when they call, you can expect no repeat business from them especially if this is their first experience of your level of customer support.
When a customer calls you for whatever reason they expect an immediate answer to their enquiry. It is therefore extremely important that you handle the call efficiently. There are a number of problems that you need to overcome to do this. The first is to know who is calling so you can have any relevant information about the customer available.
You may know this from their Caller ID however you can not know what the enquiry is regarding and this presents another problem. You must answer the call quickly and find out what the caller needs from your organisation. However, statistically more than 70% of calls can not be handled at the first point of contact and need to be held for more than 45 seconds before being connected*, so the chances are that you are going to hold the caller while you find someone able to help.
If you dump the call into a telephonic abyss of silence callers have been shown to hang up typically within 45 seconds so you will lose the call. With a competitive commercial market in todays business environment losing calls is something which is vital to avoid.
The solution to these logistical problems is to provide music on hold on your business telephone system as this will reassure the caller that they have not been cut off and to keep them on the line while you try to find someone to help. This may be a member of staff on their mobile but due to the foibles of mobile phones this may not be successful, for example if they are in an area of poor coverage or have their phone switched off because they are with a client. For guaranteed availability and speed of response it is better to transfer the call to someone in the office where at all possible.
Until we have a technology as reliable and robust as the telephone it will remain a mission critical part of todays successful modern business.
For more information visit our website
*Source: Network Magazine December 2006
These days, there are a number of new companies and brand that are popping out every day. As a result of this the competition between the different companies has also increased. With the growing competition, advertising and promoting ones’ brand has become very necessary so that the consumers are aware of the said brand and are loyal to the same. In this competitive business environment it has become all the more important to create brand awareness and keep everyone informed about the brand.
Go for promotional gifts to promote your brand as these products are convenient and can be used by everyone. The promotional products require very little investment as compared to other advertising tools and are more effective as well. The advertising tools and channels like television, newspaper and magazines are very expensive and enjoy a very short life. Comparatively, the promotional items and gifts are considered to be more effective and enjoy a good life as well. One should make use of useful promotional gifts so that the consumers are also pleased on receiving the products and are impressed with the brand.
Promotional products like umbrellas, pens, mugs, keyrings, t-shirts, notepad, conference folders, mouse mats are some of the most popular and useful promotional items that are used for this purpose. All these products are available in numerous different designs and styles and can be very useful in promoting the brand. Whenever the consumers use the promotional items, they are reminded of the brand and recall the products of the same. These promotional gifts can have the brand name and other additional information as well so that the consumers and clients can know more about the company. It helps in advertising the brand to new clients as well who get impressed with it and are attracted to the same.
In the present competitive business scenario, the promotional items have gained a lot of importance and a number of brands are making use of these products in order to expand their business and to maintain their reputation in the market. There are thousands of different types of promotional items that can be personalised and used for this.
Use good quality promotional gifts that remind the consumers of your brand. The good quality promotional gifts last longer and serve your advertisement purpose better. There are numerous websites also that have come up with a massive selection of promotional items and products that are available through the internet. One of the leading website that deals with such items is www.ideasbynet.com. The UK based websites caters to a number of companies and organisation and features more than 5000 different types of good quality promotional products. All these promotional gifts are available at reasonable prices and are easily affordable. Log on to the website today and use any good promotional product to win your customers.
Both Ben Needles & Gareth Parkin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of and. Gareth Parkin's top article generates over 450000 views. to your Favourites.