Search engine optimization seems to be becoming more and more difficult, with search engine algorithms becoming more complexed with what they require to be important. However, one thing for sure is that backlinks in particular are still one of the most effective search engine optimization techniques.
When you receive links to your website, search engines view this as a vote for your site. Now the value of this vote depends on a number of factors such as the number of outgoing links the page with your link on has, the number of incoming links the page has, and whether the site that contains your link is seen by the search engines as an "authority" site.
There are many contributing factors for your website to rank highly in SERP's, but one thing for sure is that you need to continually build the number and quality of links pointing to your site. This could be through a number of methods:
1) Reciprocal linking - you contact other webmasters to offer the opportunity to provide a link to their website for the same in return.
2) One-way linking - this can be from many methods. Write articles and submit to article directories, add a link in your sig in forums, post opinions on blogs with a link back to your site (providing that the site owner does not mind!), and link directories.
There is no doubt that one-way linking is more powerful than reciprocal linking by a long way. Also consider that reciprocal linking should be conducted with sites that are relevant to your own websites theme.
Link building using your chosen keyword is also important. For example, should you have a website that you would like to rank highly in search engines for the phrase "Dog Beds", then if possible have website owner's link to your site using the search term as the actual link to your site. This shows the search engines that your site is relevant to this keyword phrase, and will rank it highly should you receive many links like this. Merely gaining links to your site is not the ONLY optimization that you must do for your site, as mentioned earlier, but it is certainly a significant contributing factor in search results.
An important note to remember is to never link to "link farms". These are sites that contain hundreds upon hundreds of outgoing links on one page. Search engines do not tend to look upon them favorable, and in any case if your link is also on this "link farm" page, the benefit will be minimal due to the large number of other links taking a share of the value of links from the page.
There are many free article directories, and free link directories where it is possible to gain good quality links to your site. However, paying for a link from a link directory is often very rewarding. You may find that paid directories will guarantee the acceptance of your website within hours to a couple of days. This is compared to many free directories often taking months to review your submission, and may not even approve it in the end. There are some exceptions but the key is to find them. Another good point to remember is that many new link directories that are well setup will possibly have categories with very few websites currently accepted. This provides a great opportunity to submit your site to benefit from the page's link value to the fullest.
Decide what kind of articles you need to write for your marketing strategy. Of course, these articles should pertain to your website; but they must be articles of interest. They must be articles which will ensure the visitor will click on the link of your website provided below it.
If you are planning to write the article yourself, you will need to do some research on the topic. Agreed you have a whole website about it, but it doesn't harm to know about the topic from someone else's point of view. When you write the article, be sure to include some insightful points, which could be your own original inspiration.
Deciding on the keyword is the most important aspect of article marketing. You can use tools like Overture to find out which keyword is getting searched most often on the Internet. Build your article around this set of words. Use the keyword several times in the article and even in the title of the article itself.
Keep the article length short so as not to bore the reader. Format the article into points, bullets, headings, etc. to make it simple for the reader to understand. Use a catchy title.
If you are thinking of giving the article to a ghost writer, then you will have to select someone from the freelance work sites. Guru, Script lance, Freelance Work Exchange and enlace are just a few of the many freelance sites around. You can post your project here, and desirous content writers will bid on your project. Make a wise decision by looking into the reviews of the writers, their experience and the sample articles they are willing to write for you.
They must be articles which will ensure the visitor will click on the link of your website provided below it. You can use tools like Overture to find out which keyword is getting searched most often on the Internet. Build your article around this set of words.
If you are getting your marketing articles ghost-written, you will have to clearly specify to your writer what you want. The better you communicate, the better you can get an article from them.
When you write the article, be sure to include some insightful points, which could be your own original inspiration. Agreed you have a whole website about it, but it doesn't harm to know about the topic from someone else's point of view.
Once your marketing article is ready, either self-written or ghost-written, you must upload it to some open directory. The most popular open directory currently is ezinearticles. Below the article, write a short bio about yourself, which should also be very interesting, and a link to your own website.
Really, this is all you have to do. The process of article marketing is very simple; but the success of this in promoting your website will depend on how well the article is written. Hence, you must exercise extreme care at every step of the article marketing process.
Both Justin Brown & Neeraj Walia are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Justin Brown has sinced written about articles on various topics from Insurance Quotes, Information Technology and Marketing and Communications. The new directory at offers the perfect opportunity to gain one-way links to your website. The site also allows. Justin Brown's top article generates over 27100 views. to your Favourites.
Neeraj Walia has sinced written about articles on various topics from PPC Advertising, Computers and The Internet and SEO linking. For more useful tips & hints, please browse for more information at our website:- . Neeraj Walia's top article generates over 6600 views. to your Favourites.