This is one thing for sure that I, as a Plastic Surgeon could share to anybody very much interested in enhancing their physical appearance.
Today, that the public have an increased interest in cosmetic surgery or physical enhancement either medical or surgical and with the market population increasing day by day. A lot of physicians, even non plastic surgeons and worse of all non doctors would like to get involve in cosmetic business. They would introduce them self as a cosmetic consultant or cosmetic surgeon even without undergoing formal training in Plastic Surgery.
Therefore it would be best for any prospective clients to carefully scrutinize the credentials or qualification of the person you seek consult with, in order to be assured of the quality of your surgeon. However, there are others that would organize and form their own group of surgeons to form a cosmetic organization to boost their qualifications and credentials.
The sole society or organization in the Philippines that is recognized locally by the Philippine College of Surgeons and internationally by the American College of Surgeon, American Society of Plastic Surgeon and ASEAN Congress of Plastic Surgeon to monitor and regulate the practice of cosmetic surgery and training of future plastic surgeons is the Philippine Association of Plastic Reconstructive and Aesthetic Surgeons - PAPRAS. This prestigious assembly of Plastic Surgeons demand from its members certain qualifications and standards in term of academic and training, to assure the public of a safe and quality surgeons. So it is prudent if you would inquire from your surgeon, his affiliation to the society (PAPRAS). It goes with out saying that PAPRAS membership or affiliation would be the seal of excellence in the practice of cosmetic surgery in the Philippines.
To clarify things out and to make the public aware, Cosmetic Surgery should be performed by a Plastic surgeon with adequate and formal training in cosmetic/aesthetic and reconstructive surgery. Plastic surgeons are both cosmetic and reconstructive surgeon, and Reconstructive surgery is a prerequisite for all plastic surgeon before they finish their training and be certified member of the society (PAPRAS). It would take 6 to 8 years of formal training and 2 qualifying national specialty exams (Given by the Philippine Boards of Plastic) after medical school before a doctor could claim himself a Plastic Surgeon. Training is very essential, because it is through these years of training that plastic surgeon is able to gain knowledge to do cosmetic procedure, differentiate high-quality result from dreadful outcome, and learn to identify, prevent and treat complications.
However there are alot of doctors and even non physician that don't want to take the longer road to be a plastic surgeon, since they think that they could deceive the unsuspecting client. Usually they call themselves cosmetic surgeon but such term does not exist, they usually undergo a 6 to12 months of observership locally or from other country without hands-on training, then afterwards they offer and perform cosmetic surgical procedures to any interested punter.
For the benefit of the majority, the public must be information that there are only few Certified Cosmetic and Reconstructive Plastic Surgeon in the Philippines. There are only less than 300 certified member of the society (PAPRAS - Philippine Association of Plastic Reconstructive and Aesthetic Surgery).
So, the only thing that we plastic surgeons could advice you and/or your friends when planning to have any cosmetic procedure please ask if the doctor is a Cosmetic Plastic Surgeon and not just a cosmetic surgeon and then ask the surgeon if he/she is a member of the Philippine Association of Plastic Reconstructive and Aesthetic Surgeons - PAPRAS for you to be sure of the qualification of your surgeons.
For more information on Philippine Cosmetic Plastic Surgery you may visit www.philippinecosmetic.com or email us at peregrinovii@yahoo.com
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Internet marketing for plastic surgeons can seem quite daunting, but luckily there are plenty of internet marketing companies clamoring to help. Many even offer snazzy video optimization, directory listings, blogs, social media and the like. Everyone's got an angle on how they can get your plastic surgery practice noticed, and usually for a pretty penny.
What if all that buzz doesn't translate into more procedures and more money? What good is it?
Internet marketing companies can show a lot of statistics, metrics and techniques to earn your business, but unless they can prove the search engine rankings, directory listings and promised increase in web traffic will result in more revenue, they haven't proven their value at all.
It's true, search engine ranking is important. The best site in the world does you no good if no one sees it. But it's also important to remember that a visit to your website does not necessarily equal a sale, which is why you need to fine tune your site to attract buyers instead of browsers.
Local search is critical in internet marketing for plastic surgery. Obviously, a cosmetic procedure is not a product that can be shipped cross country. And though some patients may board a plane and fly from Knoxville or Omaha to your Fort Lauderdale practice for an abdominoplasty or breast lift, most will book their procedures in their own back yard.
For online marketing purposes, this is good news, since local markets offer less competition, are easier to optimize for, and are more likely to attract buyers instead of browsers.
These days, in the right hands, web site analytical tools can help pinpoint which online marketing tactics are truly producing contacts and revenue for your practice and which are not.
Call-tracking, Google Analytics and other tools can show you where your website visitors come from and how they interact with your site. You can analyze your return on investment on ad purchases and such, and renew what's working and ditch what's not.
It's highly important to see the results of your investment. In a lucrative business like plastic surgery, it's easy to become a target for internet marketing tactics that show you a lot of gadgets, bells and whistles without truly offering results and increased revenues.
Things change quickly in internet marketing. It can be easy to get lost in the never-ending tide of new developments. But, what a lot of internet marketing companies forget, as well as the businesses they represent, is that good old fashioned techniques haven't stopped working, they just take a lot of work. And they don't sound as sexy as the newer flashier techniques.
Link building, PPC, and on page SEO still do the job, but it takes work month after month, and since most business owners are busy running their business, it may make more sense to hire an expert in the business.
Both Dr P Lorenzo & Harish.lath are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dr P Lorenzo has sinced written about articles on various topics from Beauty Procedure, Cosmetic Surgery and Beauty Procedure. Author: Dr Peregrino R Lorenzo VIIPlastic Cosmetic and Reconstructive SurgeonCertified and fully trained Cosmetic Plastic Surgeon, with 6 years of formal training in the field of Aesthetic, Reconstructive and Burn Plastic Surgery.. Dr P Lorenzo's top article generates over 6600 views. to your Favourites.