Three things to consider in evaluating easy fundraisers:
Effort Involved Resources Needed Duration of Fundraiser
EFFORT INVOLVED An easy fundraiser shouldn't take a lot of effort, but let's be honest. It is going to take SOME effort.
The level of effort is often directly proportional to the size of your group's monetary goal, but not always. That's why you are considering an easy fundraiser in the first place - you're looking for less effort, not more.
RESOURCES NEEDED Resources are always a problem in small group fundraising. You can never have too many volunteers and you usually never have enough.
For an easy fundraiser, you want programs that don't require an excessive time commitment from a large number of people.
You want either a single weekend-only activity or a program that takes only a small amount of time each week. It's easier to get people to help with something that doesn't require more than a two-hour commitment from them.
Conserve your resources with an easy fundraiser and you'll have more folks to draw on later when you really need help.
DURATION OF FUNDRAISER Duration is important. An easy fundraiser that lasts more than a single weekend should not require a lot of attention to keep it productive.
Those that only last a single day or weekend shouldn't require a tremendous amount of prep time.
So, which easy fundraisers only take a little effort, few resources, and have the right duration?
Three simple easy fundraisers: Printer cartridge recycling program Onsite or Online Yard Sale Seasonal Specialty Item Sale Recycling Program
A recycling program for collecting used printer cartridges costs nothing to put together. All collection boxes and shipping needs are covered by the supplier. We recommend FundingFactory.
Your effort involves finding businesses to participate in the program, leaving pre-labeled boxes with a site representative, and providing directions on calling UPS to pick up a full box.
A used cartridge is worth between $1 and $20, depending on the popularity of the printer and the cost of a new cartridge. Many businesses encourage recycling efforts. For good prospects, check with the leasing manager of large office buildings that house multiple companies.
Another good location is an electronics store or office supply retailer. Customers often bring in their old cartridge when shopping for a replacement. You are doing the retailer a service by providing them with an environmentally safe way to dispose of these leftovers.
A good recycling program will cover a couple of dozen sites and not require much work after the initial placement. Over time, working this many sites can produce a considerable amount of funds for your group.
One good source for a complete turnkey cartridge recycling setup (at no cost to your group) is the Funding Factory. They recycle inkjet cartridges, laser cartridges, and old cell phones.
Mega Yard Sale
A big yard sale is another easy fundraiser to pull off. It's short in duration, usually just a Saturday sale with some prep time the night before.
Choose a nice high-visibility location like a school or church parking lot. Advertise in the local paper and put up signs for the cagey veterans who troll around on Saturday mornings looking for bargains.
Group your items together by category - kids clothes, tools, toys, books, pictures, music, etc. Place general price signs around items instead of pricing everything individually.
For example, "$5-$10 Tools" or "Books: $1-$3" are signs that allow people to haggle and help you avoid putting price stickers on hundreds of items.
Resources are needed most for helping to sell. Recruit outgoing types who can be enthusiastic about these odds and ends. Make it a fun time with some helium balloons for small children and have coffee and doughnuts available for adults.
By grouping items together from multiple households, you create a bigger draw as well as a bigger workforce.
If you attract enough shoppers along with enough donations, you can raise as much as $500 per participating household.
Online Yard Sale
A variation on the yard sale fundraiser is to sell the items online. The best place to sell large quantities of lower-priced items is on eBay. You'll get more for books, music, and consumer electronics that way.
Keep it in mind as a way to get better results on some items or as an easier fundraiser to do for very small groups.
You'll need to spend some time creating the listings. Having online pictures posted seems to help with higher-priced items. All in all, it's an easy fundraiser that produces results.
Specialty Item Sale
The third type of easy fundraiser is a weekend specialty sale of a seasonal item. Examples would be a Pumpkin Patch sale, a Christmas Tree sale, a Spring Flower Bulb fiesta, and so on.
This involves an effort similar to having a large yard sale. You'll need a high-traffic location and some advance publicity. Your goal is to capture seasonal sales from the general public as well as those from within your group.
Avoid stretching these sales over more than one weekend or you'll run into resource issues. Make it quick and keep it fun. Setup on a Friday, sell hard on Saturday, and wrap it up by Sunday afternoon.
Make arrangements ahead of time with your supplier about how to handle left over items. Source pumpkins from the local Farmer's Market, Christmas trees from grower's associations, and flower bulbs from national suppliers.
Be sure to price everything competitively and offer great customer service. For Christmas trees, have able bodies standing by to tie them down on vehicles.
For pumpkins, help place them in the trunk. The easier you make it for customers, the more you'll net for your group.
Easy Fundraisers - Wrap-up
Putting together an easy fundraiser isn't hard. It does take some effort and it does require resources, but nothing too difficult.
Give your group a helping hand by taking it easy.
1) How do you generate a strong sales response?
2) How do you create an avalanche of demand?
These challenges are two sides of the same coin.
The keys to motivating your sellers and captivating prospective buyers are explained below:
Generating a strong sales response
Key #1 - Create enthusiasm
The first key is stimulating an enthusiastic response amongst your sellers. To quote Emerson, 'Nothing great was ever achieved without enthusiasm.'
Creating enthusiasm in your sales force requires meaningful incentives for participants in your youth group fundraisers.
Prize awards should be attainable and desirable. Those prizes should be clearly linked to individual sales goals when the program is rolled out.
Each seller needs to stand up and announce their sales goals and desired prize or prizes to their peers.
Key #2 - Foster competition
The second key to enthusiastic participation in your youth group fundraiser is fostering intense competition. You need to create rivalries between small groups and offer daily rewards for big sales volumes.
The best individual performers in your youth group fundraisers should be recognized and ranked daily in a public way to further stimulate performance.
Make sure that all your sellers know the youth group fundraiser basics:
Make a list of prospects
Rehearse your sales script
Smile and say their name
Make eye contact
Explain why you're raising money
Ask for the order
Say thank you
Having all your sellers well versed in executing all the basics will double your results.
Key #3 - Keep it fun
The third key is to keep it fun. Fun should always be part of fundraising. Don't make it drudgery to be a sales participant.
Remember that they're giving up their free time to help. Plan fun things to do during each stage of the process that reward a seller's involvement.
Plan a party for the end of your fundraiser. Recap the goals and the results. Recognize the top sellers in front of their peers.
Thank everyone for their efforts.
Remind everyone of what the funds they've helped raise will provide for your group. Reinforce their enthusiasm and commitment with a surprise reward.
Create an avalanche of demand
Tip #1: Maximize value to maximize your results.
Make this your fundraising mantra:
More value means more prospects.
More value means more buyers.
More value means more money!
Tip #2: State a value proposition.
Sum up the specifics of what you're doing and why in two sentences or less. State exactly what your fundraiser is about.
Make it a compelling call to action and fit it into your sales script. 'Our team has earned a trip to the regionals.' 'We're selling candles to raise funds to pay for the trip.'
Tip #3: Leverage the power of 'because.'
Use the word 'because' when stating the group's goal and your first request for help.
It's an extremely potent trigger word.
'We need your help because our band needs new uniforms.'
Tip #4: Ask for the order.
Always include a direct request for an order in your sales script after the because statement.
'Can you help us meet our goal?'
Tip #5: Personalize by picking favorites.
Tell each seller to find one or two items that they like and promote those enthusiastically.
'These green ones are great.'
Tip #6: Make it easy to buy.
Do everything you can to make buying your offering easier. Remind the prospect that a certain item makes a good gift and that it's all for a good cause. Offer to fill out the form yourself.
Summary
By combining the enthusiasm of youth with scripted sales efforts and quality offerings, your youth group fundraiser is guaranteed to succeed.
Take the time to put together a quality program and you'll definitely maximize your results.
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