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[D34]Data Mining E Commerce
by Ken Charnley, Ken
E-Commerce is way of doing business transactions electronically. The first wave of doing business was exchange of information. The word electronically here in this context means that in E-Commerce business transactions gets completed via electronic medium. This electronic medium mostly uses computers on Internet. The transaction may also be done through mobile that is mobile then it is mobile commerce. Mobile commerce is a subset of E-Commerce.

Several simple example of E-Commerce includes:
An individual purchases a book on Internet
An individual withdraws funds from ATM
A retailer orders merchandise using an EDI network or suppliers extranet
An individual or business calls a toll free number and orders the requirements using the seller's interactive telephone system.
A manager orders office supplies for his office using Internet on a commercial website to seller.
An employee reserves a ticket for airline or railways or if he reserves a room in a hotel using the Internet by surfing the related website using a few clicks of mouse.

Complex example may include:
A student visits the website of a bookstore on Internet and makes inquiries about the availability of an out of stock book. The bookstore employee downloads the digital copy of book and prints it along with cover. Until and unless agreement to purchase on this computer mediated network does not occur there is no E-Commerce transaction.

Factors which mainly affect E-Commerce transactions are:
Capital Availability: There should be sufficient source of capital available with Internet based companies so that the can handle their business transactions in a comfortable manner without doing any delay for payments.

Technology: The technology being used by the Internet based companies affects the business. Companies doing E-Commerce transactions should armed themselves with latest and largely acceptable technologies because outdated technologies can bring unpredictable, disastrous and hazardous results and can ruin their businesses. Example:
If a person is doing electronic transactions but the antivirus that he is using is of older version which is neither able to detect nor stop the entry of newest viruses. Now as a result of which it is possible that some virus may creep into local file system of operating system without user knowledge and permission and will look for important account information like username of soma accounts and password etc and then can pass this vital information to the virus creator. This will enable these virus creators to enter into users account without his knowledge and permission and commit thefts like cases. So it is advised to every user involved in electronic transaction to use the latest released versions of antivirus and antivirus should be a reputed one in market like Norton and PC Cillin etc.

Language: Many E-Commerce innovations originate in US and thus language mostly used is English. So people who are not very fluent in English and do not possess good communication skills will not be able to complete E-Commerce transactions comfortably.
Attitude: To facilitate E-Commerce requires possessing of an attitude that is open to change, innovation etc. People should be able to accept E-Commerce transactions over manual handling of transactions.

More and more peoples in there daily life use computer to make things that previously they do without computer, for example, buy and sell! Of course, its takes less time and can be done from home, but not so offten peoples thinking about: how safe it is! And from other side seller invent, that he want to start e-commerce, but he not sure what it is and how its works!

This article is for both side...For understanding, how e-commerce mechanism works and how do this cooperation safer!

What is E-commerce?

Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet or other network.(www.monstercommerce.com)

Different types of E-commerce.

? B2B (Business-to-Business) is a from of electronic commerce in which companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.
? B2C (Business-to-Consumer) is a form of electronic commerce in which products or services are sold from a firm or company to a consumer. This selling usually happened through catalogs, e-shops!

? B2E - Business to Employee is a form of electronic commerce which is more commonly known as an ?Intranet?. A basic focus of business is the employee, rather than the consumer! Usually it is some kind of portal for everyone within an organization. This portal is designed to include not only everything that an employee might hope to find on an intranet, but also any personal information and links that the employee might want.

? C2C (Consumer-to-Consumer) is a form of electronic commerce in which involves the electronically-facilitated transactions between consumers through some third party. A common example is the online auctio, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commision.

There are also other types of E-commerce, for example, G2G (Goverment-to-Goverment), G2B (Goverment-to-Bussines) and other which are connected to goverment, but these four are the main.

E-commerce and security

How we already know that to make e-commerce we need computer and of course - systems. Any system which provide any type of e-commerce need to answer four requirements:
✗ privacy: information must be kept from unauthorized parties.
✗ integrity: message must not be altered or tampered with.
✗ authentication: sender and recipient must prove their identities to each other.
✗ non-repudiation: proof is needed that the message was indeed received.

These requirements is needed to make safe cooperation between service provider and customer, and, of course, prevent third side interference!

How execute these requirements?

To execute these requirements you can choose one or some of the different sugestions:

✗ PKI ? Public Key Infrastructure - to provide privacy and authentication.

✗ Digital Signature ? to provide authentication and integrity.

✗ SSL ? Secure Socket Layer - to provide privacy and authentication.

✗ Time Stamp and others.

For now, most popular solution in e-commerce security is Secure Socket Layer or SSL. It is so because its merge the best attributes from PKI. SSL uses PKI and Digital Certificates to ensure privacy and authentication.

The procedure is something like this: the client sends a message to the server, which replies with a digital certificate. Using PKI, server and client negotiate to create session keys, which are symmetrical secret keys specially created for that particular transmission. Once the session keys are agreed, communication continues with these session keys and the digital certificates. (ecommerce-digest.com)

To known that this page is secure with SSL, you need just look to the address bar: if the address begins with "https" and there is padlock icon at the bottom of the page, than you can be sure that this page is safer than other! Why safer,but not totally safe? Because totally safe web pages didn't exist!

Most of e-commerce provider leave the mechanics of security to hosting company or IT staff, but for each who want to start e-commerce, is important known how it works and whats responsibilieties are asked from this side!

To find out more information about e-commerce and security the best way is make special information security awareness training for e-commerce providers and users!
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Both Ken Charnley & Infosecuritylab are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ken Charnley has sinced written about articles on various topics from Chapter 13 Bankruptcy, Cooking Tips and Bankruptcy Law. Ken Charnley is a personal finance enthusiast with dedicated to qual. Ken Charnley's top article generates over 1000000 views. to your Favourites.

Infosecuritylab has sinced written about articles on various topics from Spyware, Writing and Anger Control. Article source: . Infosecuritylab's top article generates over 22200 views. to your Favourites.
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