Dan Kennedy is another of those internet marketing gurus who has succeeded with a system that is promoted with the idea of being simple enough for anyone to use no matter the size or type of their business, their skills or experience, or their lack of either. He has produced "The Copywriting Seminar In-A-Box" to help you create "killer" copy for your ads, sales letters, and brochures regardless of your type of business. His proposed "Magnetic Marketing System" is in its ninth annual edition and boasts of having helped users to find success within hundreds of different business categories.
You can view Dan Kennedy's seminars and power point presentations on DVD or on a fully searchable CD-ROM. Although he does still give seminars that you can attend live, this allows you to listen to his business strategy right in your living room. Dubbed "The Millionaire Maker", Kennedy is known for his no-nonsense approach to business that many consider to be refreshing.
Dan Kennedy has developed a system of direct-response advertising which he claims will eliminate the need for you to use telephone calls to try to set up appointments with those who may or may not be interested in your product. Direct-response advertising allows you to generate a response from those who already need your product. He points out that there is a need to build a business with baby steps. Make a free report of good quality to show target customers. When you have a certain part of that report that gets the most attention, and then follow up with a report that focuses only on that point. Build up to the main attraction.
Another point that Dan Kennedy stresses is that most businessmen try to play up their strengths while hoping their weaknesses don't get noticed. They always do, claims Kennedy, so why not go ahead and point out all your weakest areas along with the best possible responses you can use for each one. This gives you the advantage of honesty and of trying to find the solution for any possible problem area.
Dan Kennedy is one of many internet marketers today. He is a freelance copywriter that many people think of as the best there is but it is difficult to think of his "strategies" for success as anything more than common sense business advice. While he is one of the highest paid, as well as most in-demand marketing consultants working in America and a best selling author of six books who has written numerous how-to courses to help businesses succeed, it is difficult to find the content in his work that will make you rich by using it. He also sells his courses for exorbitant prices that not every new businessman can afford as an initial investment in an internet marketing business.
Some of the complaints against Dan Kennedy include that he focuses his marketing more towards offline businesses than online, which is steadily gaining popularity. Another is the price he charges for some of his back-end courses. Some of these are as much as $3,000 or more.
The leading internet marketing guru, Armand Morin, gave an eye opening presentation at the Glazer-Kennedy Superconference in Chicago on April 22, 2007. I got a chance to speak with him personally and was totally impressed with not only his knowledge, but also his down-to-earth approachable attitude.
These are the highlights of his presentation.
Do not get blogged down with Blogger.com Blogger.com is affiliated with Google. There are millions of blogs posted daily on this site. Contrary to popular belief, Blogger.com is NOT the best place for your blog.
Why? For the most part, it uses its own search engine to find blogs. The reason is to prevent Google from getting bogged down with blog searches. There are too many blogs.
This is bad for you if you have a blog on Blogger.com because you will reduce the ability to get your blog listed on major search engines. It can still happen, but it is not quite as likely.
Your best bet is to use a program called Wordpress (often purchased FREE from your web host) and install your blog on your domain name. This way, the search engine will be able to locate the information on your blog and link it to your site directly.
Another tip about blogs: You can sign up with Google Adsense and place the ad near your blog. This can do a few things for you. First, it can make you a few dollars with the clicks you will get from the people viewing your blog. Second, it can help improve your search engine rank when you link to the site. Last, it can make your site look more professional because it is associated with Google. So, go ahead and give it a try.
Submitting articles on the internet Submitting several articles to article directories will put you on other sites and give you a higher search engine status. The key is to submit articles that pertain to the subject of your website. Make sure the headline is relevant to your website as well. For instance, if you own a carpet cleaning company, submit an article on the subject of pet odor removal. Pet sites may pick up the article and other sites that are give spot removal tips on carpeting. It will give you huge credibility.
You can submit your article to directories that will make the article available to over 1000 different sites. One site, ArticleMarketer.com does this for a very small fee.
Submit articles often. At least once every week. It may take a couple months for you to see the benefit because Google may not send its robots to your site often if you do not have high traffic. But soon, you will reap the benefits.
Oh, by the way. If you do not like writing, you can purchase articles for as little as $3 from EzineArticles.com. I suggest you change the headline and parts of the article to fit your website subject matter. This is a quick and easy way to send out articles on a regular basis.
Final words of internet wisdom If you decide to use Google Adwords, do it on the most highly ranked sites in your subject keywords. For instance, if you have a company in Atlanta, it is VERY hard to get on top of the search engine in Atlanta (or any city for that matter).
So, do a Google search for Atlanta. Find the highest ranked sites that offer advertising on the site. Place an ad there and you will instantly be linked with one of the tops sites in that subject.
Sure, you will get some hits directly from the site. But here is the best part of the deal. You will be linked to one of the top websites in that subject keyword. Which in turn will rank your site higher with that subject. Cool, huh?
Both Wayne Cooper & John Braun are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Wayne Cooper has sinced written about articles on various topics from Internet Marketing, Fitness and Internet Marketing. To learn more and claim your , visit this website today.. Wayne Cooper's top article generates over 74000 views. to your Favourites.
John Braun has sinced written about articles on various topics from Skin Care, Consumer and Carpet Cleaning and Upholstery. John Braun is a copywriter with Hitman Advertising. To get your FREE REPORT entitled How To Choose The Most Profitable Advertising for your service business, visit