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When we see things, we usually associate them with the color in which they appear in our sense of sight. Apple is red. Leaves are green. The sky is blue. The sun is yellow.
However, as we grow older, we learn that colors are more than just a combination of the different hues. They begin to create a deeper meaning for us that we tend to associate a certain color with that of a certain symbol or emotion. Colors now begin to recreate themselves into something deeper than the usual ink. Colors begin to have meanings and perceptions that differ from one person to another.
It is therefore important for printers that create marketing materials such as brochures, posters, postcards, and business cards, to keep in mind how people perceive a certain color and the meaning they associate with it. And mixing and matching these colors will help in creating a brochure that will complement your purpose and objective for your business.
Exciting Colors
When we create our brochure, we always think of colors that will make our print materials exciting and eye-catching for our target customers. And colors that are considered warm and exciting usually get our blood pumping. Red, orange and yellow is frequently associated with warmth, excitement, and most often, anger. They send strong emotions that range from basic optimism to stark violence.
From the eruption of a volcano, to the sudden changing of the season, warm colors are used by Mother Nature to signify these changes. In order to minimize the strong effects of these palettes, it is important to remember to temper them with the soothing colors also found in the same spectrum. Some of the lighter versions of these warm colors are pink, pale yellow and peach.
Warm colors also tend to come out as larger-than-life hues. Compared to cool colors, they are visually more intimidating and sizeable. They appear larger because warm colors seem closer when you look at them, as compared to the counterparts. The cool ones seem to withdraw from the page.
So remember to use red rather than blue when you need to get attention. Red wins over blue anytime.
1. Low Cost/Low Risk
Many people are afraid to start up a home based business because of the capital they think they will require. In affiliate marketing, you don't have to spend much to get started. You do need to budget for advertising but you can accomplish a great deal through free article marketing.
2. No Inventories Required
If it is a physical product you are promoting, the merchant is responsible for the inventory, storage, management, shipping, etc. If it is a digital product, again the merchant/owner is responsible for the online delivery and follow-up. You simply attract the potential buyer with your pre-sell (landing) page and send them on to the merchant's salespage. It is advisable to have the visitors give you their name and email address so you build your own list of potential customers.
3. No Customer Support Required
As an affiliate, once the sale is made, any customer support is provided by the merchant. Choose a merchant carefully, noting the number of refunds that occur. Refunds, of course, directly impact your income.
4. Unlimited income
When you have a paid job, your income mainly relies on your hourly – or monthly wage. It relies on the number of hours you work. With affiliate marketing it relies on how many of the millions of surfing people happen to open your website, click to the product and make a purchase. If you decide to produce your own product and have an affiliate management program, you can have an army of affiliates promoting your product, leading visitors to your sales page with ads and banners you provide. The sky's the limit!
5. Global Market
The world is your oyster. You can live in Florida and sell your products to someone in Sri Lanka. If it is a digital product, say an e-book, you have no shipping or mailing costs. It's magic!
6. Your Business is Open 24/7
With affiliate marketing, your business works every single second of the day and you don't have to have round-the-clock staffing. In fact, you don't have to have any staff at all.
7. You Can Work the Hours You Want
You are your own boss and, with an internet connection, you can work wherever you wish, e.g. a beach in the Caribbean.
But all of these benefits will be wasted unless you:
• pick an in-demand product in a niche market where people are willing to spend money
• find a merchant who has a good converting sales page and pays an attractive commission
• have a squeeze page that does a good job of pre-selling your visitors
• have your squeeze page optimized for the search engines using the keywords people are using to search the internet.
• have links coming into your web page (squeeze page). You can get these from the articles you submit which have your web page address in the resource box. The more articles you submit, the more links back to your web page.
• have ads in an Adwords program and in ezines that attract people to click to go to your squeeze page.
Here's to your success.